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The 1st Case Study clip from the #MeetSouthAfrica Blogger's Trip to South Africa.
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Its not always that brands that come up with exciting ideas for its customers. In order to encourage people from using Sweden's Postal Service - Swedish Post created an interactive mobile app that would entice the pe...
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To launch TNT - a quality series and movies TV channel - in the Netherlands, we made a sequel to the viral hit video "A Dramatic Surprise on a Quiet Square". On a cold winter's day, we placed the famous red button som...
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Kolaveri Di was the predecessor of Gangnam Style. This is a case study of an Indian Song by Sony Music that became famous in 42 countries. Agency - Jack in the Box
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A very quirky campaign in order to persuade the crowd to answer one question - Who sucks the most? The Video is the result! We think its really cool. What do you think!
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This is a very neat idea by using an integrated campaign to promote Pizza Hut's $10 Any Pizza Deal using the only social medium on this planet -People.
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When grocery chain Tesco wanted to expand their market share in South Korea, they came up with a brilliant idea. Because the people in South Korea work long hours they thought of an efficient way to sell their product...
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An exciting interactive mural to engage travellers with an innovative experience of flying to each city hosted at the Delta Sky 360 Club.
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AXA is Belgium's first insurance company to launch an iPhone app. Their free application helps and guides you through some basic steps when you have a car accident
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Novocortex used guerrilla marketing tactics to build brand awareness for an online insurance company. We placed stickers with huge scratches on expensive cars. Stickers could be easily removed, because they were print...
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The Canadian Tourism Commission (CTC) has launched interactive murals to inspire Americans to book a Canadian vacation. These murals have taken over the streets of New York, Chicago and Los Angeles this summer - pulli...
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Launch Union Insurance company as the 10th car insurance company on the market of mandatory car insurance. The challenge was how to engage people and attract their attention towards the brand while being in a low invo...
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This is a business case study of how Ikea changed their packaging to an eco-friendly package format.
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Akbank, which is a leading company in banking sector is also well known for cultural areas such as classical music concerts, art exhibitions, performance shows. 22nd Akbank Jazz Festival which is one of the most impo...
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How McDonalds celebrated Chinese New Year in Hong Kong!
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JCDecaux briefed BBDO to promote their yearly roadshow among Belgium’s biggest Marketing Directors. There was only one problem: Marketing Directors almost never take the time to respond to their invitation. So we deci...
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In South Africa alone, Aids kills 1000 people every single day. Brother's for Life, a South African NGO, wanted to create an impact on World Aids Day based on this insight, with a next-to-nothing budget with raising a...
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The project known as The World Park, an event and campaign created for New York's Parks and Recreation group, launched in Central Park on Arbor Day weekend 2010. The event received over 1,500 participants and has been...
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Standard questions. Prepared answers. If job interviews are all the same, how to find the right talent among 1734 applicants?
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Dumb Ways to Die is a public service announcement campaign by Metro Trains in Melbourne, Victoria, Australia, to promote rail safety. The campaign video went viral through sharing and social media starting in November...
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KLM stewardess Natalie surprised some travellers at Amsterdam Airport with a Christmas present. The lucky passengers were treated to a Business Class upgrade and a Christmas-themed Boom Chicago comedy show on board of...
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This is a case study of the campaign "Givolution" for Ben & Jerry's ice cream. The first ever "give it forward" auction site to promote that Ben and Jerry Ice Cream is going 100% Fair Trade.
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Imagine if Facebook had existed 100 years ago during World War I. Imagine living the War through the words, the images, the emotions of Leon Vivien, a French soldier sent to the front to fight for his country, to figh...
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Could zombies live among us? We transformed a few New Yorkers to find out.
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Afraid of Piracy? Wait until you watched how they pulled this campaign off! Presenting the Case study of Kaizers Orchestras' release of the single "Hjerteknuser"
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An innovative use of QR code & Television. But the real question still remains. How effective is it going to be when you run a 30 second commercial on TV!
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When u do not find a way you need to create it..... This video visualizes about the project which was undertaken in order to create International awareness of the islands of the Great Barrier Reef.
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An on ground Mobile Innovation at Turquoise Cottage, Delhi using QR code as an admittance stamp. The QR code gave access to the Mobile website which featured upcoming offers at different hours of the night! Sweet init...
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While Adobe started focussing more on Digital after the release of CS5 suite they realised that a majority of the 'Print' designers were left in the dark. As a result the Print Designers stopped caring about using Ado...
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A quick case study on the Los Angeles website.
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The Pedigree Adoption Drive was one of the dog adoption initiatives driven for a cause. This campaign did win the brand a Canes 2012 Award. The interesting piece in this case study is to understand that offline promot...