Category: Services

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Pro Infirmis: Just one Big Bear Hug!

6.16K Views0 Comments

Pro Infirmis conducts an experiment: there are only a few people who don`t have empathy with disabled people. Nevertheless, the passenger seat in the public bus next to Fabian often stays empty. Handicapped people are...

UN: The Autocomplete Truth

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LAFA: The Sex Profile

4.97K Views0 Comments

So here is a slightly different way to promote the use of condoms! Starting with a hand out of 50,000 free condoms, each with a QR code challenging young guys and girls in Stockholm to get involved by creating a love ...

Emart – Sunny Sale Campaign

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Emart introduced the World's First Shadow based QR Code Campaign that works on sunlight to increase footfalls from offers only available during lunch hours.

Akbank – Jazz Festival Case Study

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Akbank, which is a leading company in banking sector is also well known for cultural areas such as classical music concerts, art exhibitions, performance shows. 22nd Akbank Jazz Festival which is one of the most impo...

GMP: Raffles Place Ghost

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This Human Resources Campaign won - Effies 2009: Grand Prix Winner & 1 Gold - Spikes Asia 2009: 3 Golds & 1 Bronze - Media Magazines Top 5 Campaigns for Asia-Pacific in 2008

Shared Hope Case Study

891 Views0 Comments

Every year 100,000 children are forced into prostitution in America. To help Shared Hope bring attention to this disturbing truth, we built something for their 2013 D.C. Conference that people couldn't ignore.

Becel Moms Case Study

4.87K Views0 Comments

KFC: Shape Spotting Case study

6.58K Views0 Comments

KFC Fillet Bites are 100% REAL chicken, prepared handmade by REAL people, which makes each Fillet Bites to look unique. To prove it, we encouraged customers to join a shape-spotting game, just like the clouds in the s...

AXA: Home Insurance

6.73K Views0 Comments

An innovative use of QR code & Television. But the real question still remains. How effective is it going to be when you run a 30 second commercial on TV!

Novocortez: Scratches on your car!

4.13K Views0 Comments

Novocortex used guerrilla marketing tactics to build brand awareness for an online insurance company. We placed stickers with huge scratches on expensive cars. Stickers could be easily removed, because they were print...

KFC: Little Money Big Fun Campaign

6.45K Views0 Comments

Unexpected luggage

5.04K Views0 Comments

On December 24th SpanAir flight from Barcelona to Las Palmas arrived close to midnight. 190 people were flying while everyone else celebrated Christmas Eve. Christmas is a very special moment so they decided to do som...

Swedish Post: Safe Hands

4.90K Views1 Comments

Its not always that brands that come up with exciting ideas for its customers. In order to encourage people from using Sweden's Postal Service  - Swedish Post created an interactive mobile app that would entice the pe...

The Walking Dead: Zombie Experiment

4.68K Views0 Comments

Could zombies live among us? We transformed a few New Yorkers to find out.

Visa – Solving the Credit Card Consumption issue

5.70K Views0 Comments

Visa wanted to increase the understanding that it is safer to book a travel holiday on credit rather than with cash. They partnered with Lonely Planet and as a result became the travel guide that is missing when booki...

Ben & Jerry’s Givolution

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This is a case study of the campaign "Givolution" for Ben & Jerry's ice cream. The first ever "give it forward" auction site to promote that Ben and Jerry Ice Cream is going 100% Fair Trade.

Visit Melbourne: Remote Control Tourist

7.52K Views0 Comments

The Melbourne Remote Control Tourist brings the unique experiences of Melbourne to life in real time via social media. Users can track and control a team of urban explorers with helmet-mounted streaming video.

Dark Knight: Why So Serious? – Batman

5.29K Views0 Comments

In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?" tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds ...

Census Australia: Run That Town

5.44K Views0 Comments

Run That Town is a strategy game with a twist. Use real Census data to discover who's who in your area, and make decisions that will sway popular opinion in your favour. Choose from hundreds of projects for your town ...

Volkswagen: Twitter Zoom Case Study

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Volkswagen Brazil recently sponsored one of the biggest music festival in Sao Paulo Brazil, the Planeta Terra Festival, where they decided to promote the Fox. Through a mashup of Twitter, Google maps and real world pr...

Ikea: In the Kitchen

5.13K Views0 Comments

One of the newest campaigns we have seen so far & we think it might lead to a different phase in marketing is called Interactive Video Marketing. The only other website apart from Ikea's that uses this approach is...

Tourism Canada: Interactive Murals

5.99K Views0 Comments

The Canadian Tourism Commission (CTC) has launched interactive murals to inspire Americans to book a Canadian vacation. These murals have taken over the streets of New York, Chicago and Los Angeles this summer - pulli...

Pizza Hut: Top This Challenge

5.32K Views0 Comments

This is a very neat idea by using an integrated campaign to promote Pizza Hut's $10 Any Pizza Deal using the only social medium on this planet -People.

Dela: Say something Wonderful

7.33K Views2 Comments

We gave ordinary people a chance to say something wonderful to someone they really care about and filmed their speeches with 6 hidden cameras. The footage was used to develop extraordinary commercials, with real emoti...

National Australia Bank (NAB): Breakup Case Study

14.62K Views0 Comments

NAB’s ‘break up” campaign was a master class in campaign planning and integrated marketing communications. It all began one beautiful Friday evening back in February 2011 with an apparently upset NAB employee and a...

Life Paint – Volvo – Case Study

289 Views0 Comments

A video campaign by Volvo promoting Lifepaint product that won Cannes Lions Grand Prix in 2015 - A high vis spray paint designed to help cyclists stand out in dark conditions.

Comodo NYC: The Instagram Menu

6.00K Views0 Comments

An exciting tactical idea for implementing the usage of Instagram app on a customer's smart phone thereby creating a customer driven Menu!

Digital Kitchen: Meet Stanley

8.30K Views0 Comments

What if a player piano could take requests? In the hacker/maker spirit of DIGITALKITCHEN, our team re-imagined a forgotten technology as a simple interactive experience that connects people and music and in new way. M...

Corruption Detector – Cannes Lions 2018 (Case Study)

238 Views0 Comments

Using simple face recognition software, the app finds and retrieves politician's corruption records in Brazil.

The human do.ing

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Vijay Sales: 100K Campaign Case Study

12.59K Views0 Comments

As Vijay Sales was approaching 1 Lakh Fans, they wanted to do something unique & remarkable. The most interesting part of this activity was it's originality in having employees participate in a unique activity ...

Aviva: ‘The Great Wall of Education’ case study

5.98K Views0 Comments

The 'Aviva Great Wall of Education' is another milestone by Aviva, towards building a bright future for underprivileged children and helping them off the streets and into education. Aviva Life Insurance has partnered ...

RyanAir: Shut the F*ck Up!

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Ryanair is cheap. Really cheap. Yet, people complain about the airline. Well with prices this cheap, people need to shut the f*ck up and deal with it, because beggars can’t be choosers. AWARDS: GOLD Clio Awards 2013 ...

TAGWORDS – Cannes Lions 2018 – Case Study

244 Views0 Comments

Tagwords leverages the ubiquity of Google search by replacing a billboard image with a search phrase. Viewers who followed the instructions found historical images of musicians enjoying (or wasting) Budweiser--images ...

OCD Foundation: Shortest Ad Ever

4.22K Views0 Comments

The shortest video ad ever that reached more than 10,000 people for its innovative nature to make people experience what is it like to have OCD.

Heineken – The Candidate

7.08K Views0 Comments

Standard questions. Prepared answers. If job interviews are all the same, how to find the right talent among 1734 applicants?

Brisbane Writers Festival 2012 Case Study

5.09K Views0 Comments

If anyone does anything for 50 years we think they deserve a pat on the back. And none more so than the Brisbane Writers Festival, who are celebrating their 50th anniversary in 2012. Our problem? How to create a conce...