16.44K Views0 Comments0 Likes
Here is an experiential campaign that is a little different… Ogilvy Paris set out to drive acquisition for Europcar’s Auto Liberte, a service that aims to have you renting cars instead of buying them. So, they devised...
15.22K Views0 Comments2 Likes
Above is the Cannes Lions Branded Content Gold Cape Town Tourism Case Study. Most tourism brands are gifted with big media and productions budgets. We didn't have that luxury. But we did have a beautiful city we wa...
12.75K Views0 Comments0 Likes
NAB’s ‘break up” campaign was a master class in campaign planning and integrated marketing communications. It all began one beautiful Friday evening back in February 2011 with an apparently upset NAB employee and a h...
12.63K Views0 Comments7 Likes
The World's First website on Instagram!
11.97K Views0 Comments0 Likes
In an effort to expand Hellmann's relevancy beyond the sandwich, the company and ad agency Ogilvy Brazil recently launched a campaign that told consumers how the groceries they had just purchased could be used to make...
11.93K Views0 Comments9 Likes
“Accepting cookie-duty” is required by Polish law and European Union directives. It’s annoying, boring… but not always! Check how we managed to put cookies into an interesting products promotion for a nationwide chain...
11.76K Views0 Comments1 Likes
As Vijay Sales was approaching 1 Lakh Fans, they wanted to do something unique & remarkable. The most interesting part of this activity was it's originality in having employees participate in a unique activity ...
10.13K Views0 Comments4 Likes
Have you ever heard of webcam child sex tourism (WCST)? It’s basically men from rich countries pay children in poor countries to perform sexual acts in front of webcams. While tens of thousands of kids are abused in t...
9.73K Views0 Comments1 Likes
Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the tickets weren't free. People had to go the extr...
9.12K Views1 Comments4 Likes
Dumb Ways to Die is a public service announcement campaign by Metro Trains in Melbourne, Victoria, Australia, to promote rail safety. The campaign video went viral through sharing and social media starting in November...
9.05K Views0 Comments2 Likes
An exciting interactive mural to engage travellers with an innovative experience of flying to each city hosted at the Delta Sky 360 Club.
8.73K Views0 Comments7 Likes
IKEA proved that it has solution even for the most weird families.
8.04K Views0 Comments3 Likes
7.78K Views0 Comments2 Likes
JCDecaux briefed BBDO to promote their yearly roadshow among Belgium’s biggest Marketing Directors. There was only one problem: Marketing Directors almost never take the time to respond to their invitation. So we deci...
7.53K Views0 Comments1 Likes
Ryanair is cheap. Really cheap. Yet, people complain about the airline. Well with prices this cheap, people need to shut the f*ck up and deal with it, because beggars can’t be choosers. AWARDS: GOLD Clio Awards 2013 ...
7.45K Views0 Comments0 Likes
What if a player piano could take requests? In the hacker/maker spirit of DIGITALKITCHEN, our team re-imagined a forgotten technology as a simple interactive experience that connects people and music and in new way. M...
7.15K Views0 Comments0 Likes
The Melbourne Remote Control Tourist brings the unique experiences of Melbourne to life in real time via social media. Users can track and control a team of urban explorers with helmet-mounted streaming video.
7.04K Views0 Comments1 Likes
While Adobe started focussing more on Digital after the release of CS5 suite they realised that a majority of the 'Print' designers were left in the dark. As a result the Print Designers stopped caring about using Ado...
6.99K Views0 Comments4 Likes
6.67K Views2 Comments1 Likes
We gave ordinary people a chance to say something wonderful to someone they really care about and filmed their speeches with 6 hidden cameras. The footage was used to develop extraordinary commercials, with real emoti...
6.49K Views0 Comments1 Likes
Standard questions. Prepared answers. If job interviews are all the same, how to find the right talent among 1734 applicants?
6.45K Views0 Comments1 Likes
The 1st Case Study clip from the #MeetSouthAfrica Blogger's Trip to South Africa.
6.41K Views1 Comments1 Likes
Scandinavian Airlines "2 for 1 offer it takes 2 to see" QR Code campaign.
6.40K Views0 Comments0 Likes
An innovative use of QR code & Television. But the real question still remains. How effective is it going to be when you run a 30 second commercial on TV!
6.38K Views0 Comments0 Likes
This 'viral' media-generating campaign was designed to help Tourism Australia attract more British and Irish rugby fans to sign up for the long and expensive tour down under. We took a famous speech by legend Jim Telf...
6.33K Views0 Comments1 Likes
Mr. Delivery launched a campaign by modifying its Logo! Ever done the same for any campaign?
6.29K Views0 Comments0 Likes
Since completing his earlier major record label contract, musician Trent Reznor has been experimenting with a variety of new and unique business models for his band, Nine Inch Nails, to reach and connect with fans. Th...
6.26K Views0 Comments0 Likes
What if someone bottled the water that millions in developing countries drink every day and offered it on the streets of New York? For just a buck, during World Water Week (March 22-29, 2010), New Yorkers in the Unio...
6.25K Views2 Comments0 Likes
KLM Economy Comfort Products runs a guerrilla marketing campaign that makes you feel like your sitting on a cloud!
6.17K Views0 Comments1 Likes
KFC Fillet Bites are 100% REAL chicken, prepared handmade by REAL people, which makes each Fillet Bites to look unique. To prove it, we encouraged customers to join a shape-spotting game, just like the clouds in the s...
6.11K Views1 Comments2 Likes
Mahindra's Spark the Rise Campaign is one of the few Indian Crowd-sourced Campaigns that have generated excellent ideas & publicity with the Brand's Communication Strategy. Watch the video to learn how did they en...
6.11K Views0 Comments0 Likes
Burger King launches a campaign that counters negative tweets that occur when opening up their new store.
6.03K Views0 Comments0 Likes
KLM stewardess Natalie surprised some travellers at Amsterdam Airport with a Christmas present. The lucky passengers were treated to a Business Class upgrade and a Christmas-themed Boom Chicago comedy show on board of...
6.01K Views0 Comments0 Likes
American Apparel is about more than just sexy naked models. Produced for Avery Dennison, this film communicates how the RFID system facilitates the essential and successful everyday functioning of American Apparel st...
5.96K Views0 Comments0 Likes
5.89K Views0 Comments0 Likes
AXA is Belgium's first insurance company to launch an iPhone app. Their free application helps and guides you through some basic steps when you have a car accident