Category: Banking/ Insurance

Sort: Date | Title | Views | | Comments | Random Sort Ascending
View:

National Australia Bank (NAB): Breakup Case Study

10.27K Views0 Comments

NAB’s ‘break up” campaign was a master class in campaign planning and integrated marketing communications. It all began one beautiful Friday evening back in February 2011 with an apparently upset NAB employee and a h...

Dela: Say something Wonderful

5.40K Views2 Comments

We gave ordinary people a chance to say something wonderful to someone they really care about and filmed their speeches with 6 hidden cameras. The footage was used to develop extraordinary commercials, with real emoti...

Aviva: ‘The Great Wall of Education’ case study

4.62K Views0 Comments

The 'Aviva Great Wall of Education' is another milestone by Aviva, towards building a bright future for underprivileged children and helping them off the streets and into education. Aviva Life Insurance has partnered ...

Akbank – Jazz Festival Case Study

4.52K Views0 Comments

Akbank, which is a leading company in banking sector is also well known for cultural areas such as classical music concerts, art exhibitions, performance shows. 22nd Akbank Jazz Festival which is one of the most impo...

Microloan: Pennies for Life

4.60K Views0 Comments

Pennies for Life is a new way to help women in Africa to escape extreme poverty and become self-sufficient for the first time in their lives. By donating just one penny every time one tweets on Twitter, update the Fa...

Union Insurance: The Pink Squad

4.31K Views0 Comments

Launch Union Insurance company as the 10th car insurance company on the market of mandatory car insurance. The challenge was how to engage people and attract their attention towards the brand while being in a low invo...

AXA: Home Insurance

5.53K Views0 Comments

An innovative use of QR code & Television. But the real question still remains. How effective is it going to be when you run a 30 second commercial on TV!

AXA: Car Insurance

4.96K Views0 Comments

AXA is Belgium's first insurance company to launch an iPhone app. Their free application helps and guides you through some basic steps when you have a car accident

Visa – Solving the Credit Card Consumption issue

4.59K Views0 Comments

Visa wanted to increase the understanding that it is safer to book a travel holiday on credit rather than with cash. They partnered with Lonely Planet and as a result became the travel guide that is missing when booki...