Category: Books/Magazine
McDonald’s – The Blind Taste – Case Study
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Italians always had a Prejudice for McDonald's taste. Blind-taste testing might be the key to McDonald's new branding strategy. So far, it looks like it's working.
The Hidden Flag – Case Study
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The Federation, Spain’s largest organization for LGBT+ rights, sent six activists from six different countries to Russia. Each person wore the shirt from their home country and together they formed the Rainbow flag.
Playboy: Viral Bunnies
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Watch it, you'll get the message :-) Safe for under 18's too!
Yellow Chocolate
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This Case Study won the Cannes Gold Media Lion in 2010. Yellow Pages went about changing the perception of the color of chocolate by creating a Yellow chocolate that would symbolize the brand.
Yellow Pages – Hidden Pizza
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Yellow Pages has broken away from its traditional testimonial style in its Hidden Pizza Restaurant campaign. The campaign created by Clemenger Proximity Melbourne is part of Yellow Pages annual campaign designed to sh...
