Category: Entertainment

Sort: Date | Title | Views | | Comments | Random Sort Ascending
View:

Skyfall – Unlock the 007 in you with Coke Zero

9.69K Views0 Comments

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the tickets weren't free. People had to go the extr...

The Trent Reznor Case study

6.26K Views0 Comments

Since completing his earlier major record label contract, musician Trent Reznor has been experimenting with a variety of new and unique business models for his band, Nine Inch Nails, to reach and connect with fans. Th...

LEGO: Festival of Play

5.83K Views0 Comments

National Geographic’s perspective on Augmented Reality

5.81K Views0 Comments

National Geographic ran this "Augmented Reality" campaign, touring various shopping centres and the like. Watch the outcome at this particular French shopping mall.

Dexter: Trans-media Case Study

5.69K Views1 Comments

MCM Pizza

5.61K Views0 Comments

MCM is a French cable TV channel that used to only show music videos. The new MCM revamped its programme grid to propose an explosive mix of Mangas, Monster Truck Show, Wrestling, Sexy girls & Zombies movies. With...

MTV: Gif Me More Party Case Study

5.30K Views0 Comments

To launch the MTV Mobile Plan, MTV decided to go with something they were always known for - Music. The challenge was to create a never before seen content through music.

TNT: We know drama

5.15K Views0 Comments

To launch the high quality TV channel TNT in Belgium the agency placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text - "Push to add drama" which invited people to ...

Museum of the Great War: Facebook 1914

4.96K Views0 Comments

Imagine if Facebook had existed 100 years ago during World War I. Imagine living the War through the words, the images, the emotions of Leon Vivien, a French soldier sent to the front to fight for his country, to figh...

Dark Knight: Why So Serious? – Batman

4.93K Views0 Comments

In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?" tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds ...

Census Australia: Run That Town

4.89K Views0 Comments

Run That Town is a strategy game with a twist. Use real Census data to discover who's who in your area, and make decisions that will sway popular opinion in your favour. Choose from hundreds of projects for your town ...

Volkswagen: Twitter Zoom Case Study

4.85K Views0 Comments

Volkswagen Brazil recently sponsored one of the biggest music festival in Sao Paulo Brazil, the Planeta Terra Festival, where they decided to promote the Fox. Through a mashup of Twitter, Google maps and real world pr...

Huggies Championships

4.85K Views0 Comments

Although, most of you might not understand what these folks are speaking as it is in Korean, you'll surely see how this event can gain publicity for a Channel or a Brand. Hats off to Huggies for launching such a lucra...

Canal+: Being the Bear

4.84K Views0 Comments

Brisbane Writers Festival 2012 Case Study

4.75K Views0 Comments

If anyone does anything for 50 years we think they deserve a pat on the back. And none more so than the Brisbane Writers Festival, who are celebrating their 50th anniversary in 2012. Our problem? How to create a conce...

Atlantic Lottery: Ask Away

4.57K Views0 Comments

Atlantic Canadians have been playing the lottery for years — with little idea as to where their money was going. Lack of accessible information left citizens in the dark about the Atlantic Lottery. In partnership with...

Yes TV: Meet Deus

4.52K Views0 Comments

The glorious digital campaign for DEUS, a new TV series on 'yes' satellite TV. This Campaign used Cookies to shock users through the Digital World.

TNT: Bombs the Red Button with a whole new Package!

4.45K Views0 Comments

To launch TNT - a quality series and movies TV channel - in the Netherlands, we made a sequel to the viral hit video "A Dramatic Surprise on a Quiet Square". On a cold winter's day, we placed the famous red button som...

O2: Bring back the Roar

4.44K Views0 Comments

Why this Kolaveri Di Case Study

4.38K Views0 Comments

Kolaveri Di was the predecessor of Gangnam Style. This is a case study of an Indian Song by Sony Music that became famous in 42 countries. Agency - Jack in the Box

Scrabble Wifi

4.38K Views0 Comments

‘Scrabble WiFi‘ converts Scrabble words into free WiFi in places without Internet connections. To get online, players have to prove their spelling skills. The length of time they are able to spend online for free depe...

The Walking Dead: Zombie Experiment

4.31K Views0 Comments

Could zombies live among us? We transformed a few New Yorkers to find out.

Denon: visYOUalize yourself

4.23K Views0 Comments

Visit US Website of Denon to experience it now! The visYOUalize Yourself site was conceived by BBDO NY with digital production and design provided by Jam3. The microsite and mobile app uses advanced face mapping t...

Kaizers Orchestra: Anti-Piracy Campaign

4.16K Views0 Comments

Afraid of Piracy? Wait until you watched how they pulled this campaign off! Presenting the Case study of Kaizers Orchestras' release of the single "Hjerteknuser"

Contagion – Bacteria Billboard

3.92K Views0 Comments

Building on its reputation for always being ahead of the curve, Warner Bros. Pictures Canada created a unique outdoor installation merging science and advertising that is guaranteed to leave movie lovers, science buff...

MTV Belgium’s Staying Alive Case Study

3.90K Views0 Comments

Most of us feel than running a campaign is restricted to running them by creating a page. But bending the norms does put you in the limelight. A similar approach such as MTV's was taken earlier by Olla Condoms which a...