Category: Non-Profit

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ALS: Ice Bucket Challenge Case Study

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Atlantic Lottery: Ask Away

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Atlantic Canadians have been playing the lottery for years — with little idea as to where their money was going. Lack of accessible information left citizens in the dark about the Atlantic Lottery. In partnership with...

Becel Moms Case Study

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Brothers for Life: #HIVArmy Case Study

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In South Africa alone, Aids kills 1000 people every single day. Brother's for Life, a South African NGO, wanted to create an impact on World Aids Day based on this insight, with a next-to-nothing budget with raising a...

Campaign: CSDD – IZVADĪTĀJS, Case-Study

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There's Just One Glass Between A Driver And A Pall-bearer. Road Traffic Safety Directorate Is Warning You: Don't Drive Drunk!

Census Australia: Run That Town

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Run That Town is a strategy game with a twist. Use real Census data to discover who's who in your area, and make decisions that will sway popular opinion in your favour. Choose from hundreds of projects for your town ...

LAFA: How did you use your number?

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The Stockholm Aids Prevention Program yet ran another campaign that was mind blowing! Watch & enjoy!

LAFA: The get-laid-list

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LAFA: The Sex Profile

4.48K Views0 Comments

So here is a slightly different way to promote the use of condoms! Starting with a hand out of 50,000 free condoms, each with a QR code challenging young guys and girls in Stockholm to get involved by creating a love ...

Let it Ring!

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Calling and driving is responsible for more and more accidents a year in Belgium. OVK Parents of Child Road Victims wanted to make people aware of the danger.

Mahindra: Spark the Rise

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Mahindra's Spark the Rise Campaign is one of the few Indian Crowd-sourced Campaigns that have generated excellent ideas & publicity with the Brand's Communication Strategy. Watch the video to learn how did they en...

Microloan: Pennies for Life

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Pennies for Life is a new way to help women in Africa to escape extreme poverty and become self-sufficient for the first time in their lives. By donating just one penny every time one tweets on Twitter, update the Fa...

Museum of the Great War: Facebook 1914

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Imagine if Facebook had existed 100 years ago during World War I. Imagine living the War through the words, the images, the emotions of Leon Vivien, a French soldier sent to the front to fight for his country, to figh...

Nanhi Kali: Powerless Queen

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The campaign highlighted the plight of women in India and how a society would fail or fails if the ‘Queen’ is powerless. The ‘Powerless Queen’ was launched as an online chess game within which one player had to play w...

OCD Foundation: Shortest Ad Ever

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The shortest video ad ever that reached more than 10,000 people for its innovative nature to make people experience what is it like to have OCD.

Pedigree Adoption Drive

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The Pedigree Adoption Drive was one of the dog adoption initiatives driven for a cause. This campaign did win the brand a Canes 2012 Award. The interesting piece in this case study is to understand that offline promot...

Pepsi Refresh Project

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The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, ...

Polish Language: Polish Diacritics Campaign Case Study

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Great campaign from Ogilvy&Mather, Warsaw for the Polish Academy of Science. Like most languages nowadays technology and the abbreviations that go with it are bastardising the Polish language. In Polish though thi...

Pro Infirmis: Just one Big Bear Hug!

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Pro Infirmis conducts an experiment: there are only a few people who don`t have empathy with disabled people. Nevertheless, the passenger seat in the public bus next to Fabian often stays empty. Handicapped people are...

Save The Children: Every Beat Matters

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People have shyed away from Traditional Donation schemes via advertising. So how do you make people feel what donating to the poor 'means'? Save the Children organization came up with a campaign to make people who do...

Shared Hope Case Study

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Every year 100,000 children are forced into prostitution in America. To help Shared Hope bring attention to this disturbing truth, we built something for their 2013 D.C. Conference that people couldn't ignore.

Sodimac And La Casa Eco – Skip This Behavior

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Case study around a beautifully executed pre-roll campaign from Sodimac and La Casa Eco. Developed by Draft FCB Mayo Digital in Chile. Encourages users to skip a behavior rather than skip an ad.

The Face of Litter

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The human do.ing

3.85K Views0 Comments

UN: The Autocomplete Truth

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UNICEF: Dirty Water Campaign

6.26K Views0 Comments

What if someone bottled the water that millions in developing countries drink every day and offered it on the streets of New York? For just a buck, during World Water Week (March 22-29, 2010), New Yorkers in the Unio...

WWF: How do you experience death?

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The Siberian tiger is being exterminated by poachers. To bring this to the attention of the public WWF made their target feel like preys. 20 years ago there were 3000 tigers in Russia. Now there are about 500 only.