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There's Just One Glass Between A Driver And A Pall-bearer. Road Traffic Safety Directorate Is Warning You: Don't Drive Drunk!
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Objective: To reach a target audience that is extremely price conscious and that has no access to media and smartphone technology. Solution: Launch a mobile activation model around the concept of missed calls. Wherei...
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When u do not find a way you need to create it..... This video visualizes about the project which was undertaken in order to create International awareness of the islands of the Great Barrier Reef.
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Building on its reputation for always being ahead of the curve, Warner Bros. Pictures Canada created a unique outdoor installation merging science and advertising that is guaranteed to leave movie lovers, science buff...
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Here is an experiential campaign that is a little different… Ogilvy Paris set out to drive acquisition for Europcar’s Auto Liberte, a service that aims to have you renting cars instead of buying them. So, they devised...
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Yellow Pages has broken away from its traditional testimonial style in its Hidden Pizza Restaurant campaign. The campaign created by Clemenger Proximity Melbourne is part of Yellow Pages annual campaign designed to sh...
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The Siberian tiger is being exterminated by poachers. To bring this to the attention of the public WWF made their target feel like preys. 20 years ago there were 3000 tigers in Russia. Now there are about 500 only.
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American Apparel is about more than just sexy naked models. Produced for Avery Dennison, this film communicates how the RFID system facilitates the essential and successful everyday functioning of American Apparel st...
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A quick case study on the Los Angeles website.
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Although, most of you might not understand what these folks are speaking as it is in Korean, you'll surely see how this event can gain publicity for a Channel or a Brand. Hats off to Huggies for launching such a lucra...
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How McDonalds celebrated Chinese New Year in Hong Kong!
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A Social Campaign, run majorly on Youtube with interactive features linking to other videos on the channel. The campaign quickly gained momentum on various media channels as it was one of the most innovative ideas in ...
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Kolaveri Di was the predecessor of Gangnam Style. This is a case study of an Indian Song by Sony Music that became famous in 42 countries. Agency - Jack in the Box
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While Adobe started focussing more on Digital after the release of CS5 suite they realised that a majority of the 'Print' designers were left in the dark. As a result the Print Designers stopped caring about using Ado...
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This is a business case study of how Ikea changed their packaging to an eco-friendly package format.
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An exciting interactive mural to engage travellers with an innovative experience of flying to each city hosted at the Delta Sky 360 Club.
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Great campaign from Ogilvy&Mather, Warsaw for the Polish Academy of Science. Like most languages nowadays technology and the abbreviations that go with it are bastardising the Polish language. In Polish though thi...
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A very quirky campaign in order to persuade the crowd to answer one question - Who sucks the most? The Video is the result! We think its really cool. What do you think!
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Visa wanted to increase the understanding that it is safer to book a travel holiday on credit rather than with cash. They partnered with Lonely Planet and as a result became the travel guide that is missing when booki...
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Since completing his earlier major record label contract, musician Trent Reznor has been experimenting with a variety of new and unique business models for his band, Nine Inch Nails, to reach and connect with fans. Th...
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This Human Resources Campaign won - Effies 2009: Grand Prix Winner & 1 Gold - Spikes Asia 2009: 3 Golds & 1 Bronze - Media Magazines Top 5 Campaigns for Asia-Pacific in 2008
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In January all gyms and health clubs advertise to catch everyone who made the classic New Year's resolution -- start excercising. Friskis&Svettis is no exception. Our mission was to create a campaign on behalf of ...
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Watch it, you'll get the message :-) Safe for under 18's too!
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This is a case study of the campaign "Givolution" for Ben & Jerry's ice cream. The first ever "give it forward" auction site to promote that Ben and Jerry Ice Cream is going 100% Fair Trade.
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The Pedigree Adoption Drive was one of the dog adoption initiatives driven for a cause. This campaign did win the brand a Canes 2012 Award. The interesting piece in this case study is to understand that offline promot...
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One of the newest campaigns we have seen so far & we think it might lead to a different phase in marketing is called Interactive Video Marketing. The only other website apart from Ikea's that uses this approach is...
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This is the story of how a Facebook Page changed the tourism traffic to one tiny village in Graubünden in Switzerland.
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AXA is Belgium's first insurance company to launch an iPhone app. Their free application helps and guides you through some basic steps when you have a car accident