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Museum of the Great War: Facebook 1914

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Imagine if Facebook had existed 100 years ago during World War I. Imagine living the War through the words, the images, the emotions of Leon Vivien, a French soldier sent to the front to fight for his country, to figh...

Ikea: In the Kitchen

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One of the newest campaigns we have seen so far & we think it might lead to a different phase in marketing is called Interactive Video Marketing. The only other website apart from Ikea's that uses this approach is...

Mr. Delivery: Fire the Chef

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Mr. Delivery launched a campaign by modifying its Logo! Ever done the same for any campaign?

National Geographic’s perspective on Augmented Reality

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National Geographic ran this "Augmented Reality" campaign, touring various shopping centres and the like. Watch the outcome at this particular French shopping mall.

Denon: visYOUalize yourself

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Visit US Website of Denon to experience it now! The visYOUalize Yourself site was conceived by BBDO NY with digital production and design provided by Jam3. The microsite and mobile app uses advanced face mapping t...

Heineken – The Candidate

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Standard questions. Prepared answers. If job interviews are all the same, how to find the right talent among 1734 applicants?

Scrabble Wifi

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‘Scrabble WiFi‘ converts Scrabble words into free WiFi in places without Internet connections. To get online, players have to prove their spelling skills. The length of time they are able to spend online for free depe...

Pro Infirmis: Just one Big Bear Hug!

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Pro Infirmis conducts an experiment: there are only a few people who don`t have empathy with disabled people. Nevertheless, the passenger seat in the public bus next to Fabian often stays empty. Handicapped people are...

RyanAir: Shut the F*ck Up!

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Ryanair is cheap. Really cheap. Yet, people complain about the airline. Well with prices this cheap, people need to shut the f*ck up and deal with it, because beggars can’t be choosers. AWARDS: GOLD Clio Awards 2013 ...

IKEA’s Facebook Showroom

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For the opening of the new IKEA Malmö store, they created a Facebook campaign. The mission was to create something engaging that would have the potential of spreading by itself beyond the borders of the Malmö region. ...

UNICEF: Dirty Water Campaign

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What if someone bottled the water that millions in developing countries drink every day and offered it on the streets of New York? For just a buck, during World Water Week (March 22-29, 2010), New Yorkers in the Unio...

Atlantic Lottery: Ask Away

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Atlantic Canadians have been playing the lottery for years — with little idea as to where their money was going. Lack of accessible information left citizens in the dark about the Atlantic Lottery. In partnership with...

Petronas Gas

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Friskis&Svettis: #friskissthlm Case Study

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In January all gyms and health clubs advertise to catch everyone who made the classic New Year's resolution -- start excercising. Friskis&Svettis is no exception. Our mission was to create a campaign on behalf of ...

Europcar Auto Liberte : Crush Hour

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Here is an experiential campaign that is a little different… Ogilvy Paris set out to drive acquisition for Europcar’s Auto Liberte, a service that aims to have you renting cars instead of buying them. So, they devised...

Not a Big Mac – Burger King- Case Study

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Following McDonald's legal defeat earlier, in which the fast-food chain lost its Big Mac Trademark in the EU, Burger King unveiled a menu titled "The Not Big Macs."

Emart – Sunny Sale Campaign

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Emart introduced the World's First Shadow based QR Code Campaign that works on sunlight to increase footfalls from offers only available during lunch hours.

Dominoes Pizza – You got 30 minutes

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Dominoes wanted to create a sensation during the Superbowl & they wanted to create two applications - Pizza Tracker & Pizza Builder. This case study shows what they did to set the stage.

Union Insurance: The Pink Squad

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Launch Union Insurance company as the 10th car insurance company on the market of mandatory car insurance. The challenge was how to engage people and attract their attention towards the brand while being in a low invo...

Let it Ring!

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Calling and driving is responsible for more and more accidents a year in Belgium. OVK Parents of Child Road Victims wanted to make people aware of the danger.

Comodo NYC: The Instagram Menu

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An exciting tactical idea for implementing the usage of Instagram app on a customer's smart phone thereby creating a customer driven Menu!

Walmart iPad App Experience

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Metropolitan Police: Choose an Ending!

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A Social Campaign, run majorly on Youtube with interactive features linking to other videos on the channel. The campaign quickly gained momentum on various media channels as it was one of the most innovative ideas in ...

The Walking Dead: Zombie Experiment

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Could zombies live among us? We transformed a few New Yorkers to find out.

Dominos: DomiCopter Case Study

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Introducing the ‘DomiCopter’ Dominos’ First Pizza Delivery Drone that will escape traffic, and ensure you get your pizza hot, no matter how far away you are. This Domicopter was built by Aerosights Dean Wynton and Ton...

Life Paint – Volvo – Case Study

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A video campaign by Volvo promoting Lifepaint product that won Cannes Lions Grand Prix in 2015 - A high vis spray paint designed to help cyclists stand out in dark conditions.

Tesco Homeplus Virtual Subway Store

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When grocery chain Tesco wanted to expand their market share in South Korea, they came up with a brilliant idea. Because the people in South Korea work long hours they thought of an efficient way to sell their product...

Visa – Solving the Credit Card Consumption issue

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Visa wanted to increase the understanding that it is safer to book a travel holiday on credit rather than with cash. They partnered with Lonely Planet and as a result became the travel guide that is missing when booki...

Novocortez: Scratches on your car!

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Novocortex used guerrilla marketing tactics to build brand awareness for an online insurance company. We placed stickers with huge scratches on expensive cars. Stickers could be easily removed, because they were print...

Pedigree Adoption Drive

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The Pedigree Adoption Drive was one of the dog adoption initiatives driven for a cause. This campaign did win the brand a Canes 2012 Award. The interesting piece in this case study is to understand that offline promot...

TNT: Bombs the Red Button with a whole new Package!

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To launch TNT - a quality series and movies TV channel - in the Netherlands, we made a sequel to the viral hit video "A Dramatic Surprise on a Quiet Square". On a cold winter's day, we placed the famous red button som...

360i: Twinter Wonderland Case Study

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In the wake of experiencing the devastation of Hurricane Sandy firsthand, and just a few weeks before the holidays, we wanted to use our talents for the greater good—using the annual agency holiday card as the platfor...

Sixt: Wifi-Marketing

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How Sixt used a simple technology product to overcome its advertising barrier of expensive Airport advertising.

O2: Bring back the Roar

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Tourism Canada: Interactive Murals

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The Canadian Tourism Commission (CTC) has launched interactive murals to inspire Americans to book a Canadian vacation. These murals have taken over the streets of New York, Chicago and Los Angeles this summer - pulli...

Akbank – Jazz Festival Case Study

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Akbank, which is a leading company in banking sector is also well known for cultural areas such as classical music concerts, art exhibitions, performance shows. 22nd Akbank Jazz Festival which is one of the most impo...

Kaizers Orchestra: Anti-Piracy Campaign

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Afraid of Piracy? Wait until you watched how they pulled this campaign off! Presenting the Case study of Kaizers Orchestras' release of the single "Hjerteknuser"

Turquoise Cottage: Buddy Stamp

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An on ground Mobile Innovation at Turquoise Cottage, Delhi using QR code as an admittance stamp. The QR code gave access to the Mobile website which featured upcoming offers at different hours of the night! Sweet init...

Obama Vs Romney: Vote with your Gum

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A very quirky campaign in order to persuade the crowd to answer one question - Who sucks the most? The Video is the result! We think its really cool. What do you think!