Category: Services

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Contagion – Bacteria Billboard

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Building on its reputation for always being ahead of the curve, Warner Bros. Pictures Canada created a unique outdoor installation merging science and advertising that is guaranteed to leave movie lovers, science buff...

Not a Big Mac – Burger King- Case Study

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Following McDonald's legal defeat earlier, in which the fast-food chain lost its Big Mac Trademark in the EU, Burger King unveiled a menu titled "The Not Big Macs."

Europcar Auto Liberte : Crush Hour

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Here is an experiential campaign that is a little different… Ogilvy Paris set out to drive acquisition for Europcar’s Auto Liberte, a service that aims to have you renting cars instead of buying them. So, they devised...

Yellow Pages – Hidden Pizza

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Yellow Pages has broken away from its traditional testimonial style in its Hidden Pizza Restaurant campaign. The campaign created by Clemenger Proximity Melbourne is part of Yellow Pages annual campaign designed to sh...

Netflix – Data GIF Campaign

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For the launch of Netflix in France, Ogilvy & Mather Advertising Paris designs the first advertising campaign truly 'inspired by you'. The strategy, fully based on data science, enabled to create the first outdoor cam...

American Apparel: The RFID Case Study

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American Apparel is about more than just sexy naked models. Produced for Avery Dennison, this film communicates how the RFID system facilitates the essential and successful everyday functioning of American Apparel st...

Discover Los Angeles

5.90K Views0 Comments

A quick case study on the Los Angeles website.

Huggies Championships

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Although, most of you might not understand what these folks are speaking as it is in Korean, you'll surely see how this event can gain publicity for a Channel or a Brand. Hats off to Huggies for launching such a lucra...

Becel Moms Case Study

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Metropolitan Police: Choose an Ending!

4.26K Views0 Comments

A Social Campaign, run majorly on Youtube with interactive features linking to other videos on the channel. The campaign quickly gained momentum on various media channels as it was one of the most innovative ideas in ...

Medtronic Resolute Integrity Case Study

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Amazon India – Aur Dikhao Campaign – Case Study

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Objective: Disrupt India’s established and powerful leaders in e-commerce and online shopping in a unique and different way. Solution: Amazon capitalized on the popular phrase among shoppers in India, “Aurdikhao” (Sh...

TAGWORDS – Cannes Lions 2018 – Case Study

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Tagwords leverages the ubiquity of Google search by replacing a billboard image with a search phrase. Viewers who followed the instructions found historical images of musicians enjoying (or wasting) Budweiser--images ...

Pepsi Refresh Project

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The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, ...

Ikea: Flat Packaging

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This is a business case study of how Ikea changed their packaging to an eco-friendly package format.

Yes TV: Meet Deus

4.87K Views0 Comments

The glorious digital campaign for DEUS, a new TV series on 'yes' satellite TV. This Campaign used Cookies to shock users through the Digital World.

McDonalds: Come as you are Case Study

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Polish Language: Polish Diacritics Campaign Case Study

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Great campaign from Ogilvy&Mather, Warsaw for the Polish Academy of Science. Like most languages nowadays technology and the abbreviations that go with it are bastardising the Polish language. In Polish though thi...

Obama Vs Romney: Vote with your Gum

4.73K Views0 Comments

A very quirky campaign in order to persuade the crowd to answer one question - Who sucks the most? The Video is the result! We think its really cool. What do you think!

Visa – Solving the Credit Card Consumption issue

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Visa wanted to increase the understanding that it is safer to book a travel holiday on credit rather than with cash. They partnered with Lonely Planet and as a result became the travel guide that is missing when booki...

The Trent Reznor Case study

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Since completing his earlier major record label contract, musician Trent Reznor has been experimenting with a variety of new and unique business models for his band, Nine Inch Nails, to reach and connect with fans. Th...

GMP: Raffles Place Ghost

4.90K Views0 Comments

This Human Resources Campaign won - Effies 2009: Grand Prix Winner & 1 Gold - Spikes Asia 2009: 3 Golds & 1 Bronze - Media Magazines Top 5 Campaigns for Asia-Pacific in 2008

Friskis&Svettis: #friskissthlm Case Study

4.57K Views0 Comments

In January all gyms and health clubs advertise to catch everyone who made the classic New Year's resolution -- start excercising. Friskis&Svettis is no exception. Our mission was to create a campaign on behalf of ...

Playboy: Viral Bunnies

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Watch it, you'll get the message :-) Safe for under 18's too!

Ben & Jerry’s Givolution

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This is a case study of the campaign "Givolution" for Ben & Jerry's ice cream. The first ever "give it forward" auction site to promote that Ben and Jerry Ice Cream is going 100% Fair Trade.

Pedigree Adoption Drive

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The Pedigree Adoption Drive was one of the dog adoption initiatives driven for a cause. This campaign did win the brand a Canes 2012 Award. The interesting piece in this case study is to understand that offline promot...

Obermutten – A little village goes global

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This is the story of how a Facebook Page changed the tourism traffic to one tiny village in Graubünden in Switzerland.

Dexter: Trans-media Case Study

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UN: The Autocomplete Truth

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AXA: Car Insurance

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AXA is Belgium's first insurance company to launch an iPhone app. Their free application helps and guides you through some basic steps when you have a car accident

Brisbane Writers Festival 2012 Case Study

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If anyone does anything for 50 years we think they deserve a pat on the back. And none more so than the Brisbane Writers Festival, who are celebrating their 50th anniversary in 2012. Our problem? How to create a conce...

360i: Twinter Wonderland Case Study

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In the wake of experiencing the devastation of Hurricane Sandy firsthand, and just a few weeks before the holidays, we wanted to use our talents for the greater good—using the annual agency holiday card as the platfor...

The Hidden Flag – Case Study

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The Federation, Spain’s largest organization for LGBT+ rights, sent six activists from six different countries to Russia. Each person wore the shirt from their home country and together they formed the Rainbow flag.

Burger King – Whopper Sacrifice

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In 2009, Burger King created an innovative way to showcase how much the Americans love the Whopper Burger in a way that was detrimental to Facebooks Growth. Although Facebook took it down after a few weeks, the campai...

Walmart iPad App Experience

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KLM: The Happy Holidays flight

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KLM stewardess Natalie surprised some travellers at Amsterdam Airport with a Christmas present. The lucky passengers were treated to a Business Class upgrade and a Christmas-themed Boom Chicago comedy show on board of...

Dominos: DomiCopter Case Study

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Introducing the ‘DomiCopter’ Dominos’ First Pizza Delivery Drone that will escape traffic, and ensure you get your pizza hot, no matter how far away you are. This Domicopter was built by Aerosights Dean Wynton and Ton...

Swedish Post: Safe Hands

4.85K Views1 Comments

Its not always that brands that come up with exciting ideas for its customers. In order to encourage people from using Sweden's Postal Service  - Swedish Post created an interactive mobile app that would entice the pe...

AXA: Home Insurance

6.68K Views0 Comments

An innovative use of QR code & Television. But the real question still remains. How effective is it going to be when you run a 30 second commercial on TV!

MTV: Gif Me More Party Case Study

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To launch the MTV Mobile Plan, MTV decided to go with something they were always known for - Music. The challenge was to create a never before seen content through music.