Category: Services

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Vijay Sales: 100K Campaign Case Study

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As Vijay Sales was approaching 1 Lakh Fans, they wanted to do something unique & remarkable. The most interesting part of this activity was it's originality in having employees participate in a unique activity ...

Denon: visYOUalize yourself

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Visit US Website of Denon to experience it now! The visYOUalize Yourself site was conceived by BBDO NY with digital production and design provided by Jam3. The microsite and mobile app uses advanced face mapping t...

Museum of the Great War: Facebook 1914

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Imagine if Facebook had existed 100 years ago during World War I. Imagine living the War through the words, the images, the emotions of Leon Vivien, a French soldier sent to the front to fight for his country, to figh...

KFC: Little Money Big Fun Campaign

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Scrabble Wifi

4.87K Views0 Comments

‘Scrabble WiFi‘ converts Scrabble words into free WiFi in places without Internet connections. To get online, players have to prove their spelling skills. The length of time they are able to spend online for free depe...

IKEA’s Facebook Showroom

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For the opening of the new IKEA Malmö store, they created a Facebook campaign. The mission was to create something engaging that would have the potential of spreading by itself beyond the borders of the Malmö region. ...

National Geographic’s perspective on Augmented Reality

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National Geographic ran this "Augmented Reality" campaign, touring various shopping centres and the like. Watch the outcome at this particular French shopping mall.

Dela: Say something Wonderful

7.28K Views2 Comments

We gave ordinary people a chance to say something wonderful to someone they really care about and filmed their speeches with 6 hidden cameras. The footage was used to develop extraordinary commercials, with real emoti...

Census Australia: Run That Town

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Run That Town is a strategy game with a twist. Use real Census data to discover who's who in your area, and make decisions that will sway popular opinion in your favour. Choose from hundreds of projects for your town ...

Scandinavian Airlines: Pair of QR Codes

6.87K Views1 Comments

Scandinavian Airlines "2 for 1 offer it takes 2 to see" QR Code campaign.

Sodimac And La Casa Eco – Skip This Behavior

4.94K Views0 Comments

Case study around a beautifully executed pre-roll campaign from Sodimac and La Casa Eco. Developed by Draft FCB Mayo Digital in Chile. Encourages users to skip a behavior rather than skip an ad.

National Australia Bank (NAB): Breakup Case Study

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NAB’s ‘break up” campaign was a master class in campaign planning and integrated marketing communications. It all began one beautiful Friday evening back in February 2011 with an apparently upset NAB employee and a...

OCD Foundation: Shortest Ad Ever

4.19K Views0 Comments

The shortest video ad ever that reached more than 10,000 people for its innovative nature to make people experience what is it like to have OCD.

Tesco Homeplus Virtual Subway Store

5.96K Views0 Comments

When grocery chain Tesco wanted to expand their market share in South Korea, they came up with a brilliant idea. Because the people in South Korea work long hours they thought of an efficient way to sell their product...

Comodo NYC: The Instagram Menu

5.97K Views0 Comments

An exciting tactical idea for implementing the usage of Instagram app on a customer's smart phone thereby creating a customer driven Menu!

Petronas Gas

4.58K Views0 Comments

HUL Active Wheel Rural Mobile Campaign – Case Study

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Objective: To reach a target audience that is extremely price conscious and that has no access to media and smartphone technology. Solution: Launch a mobile activation model around the concept of missed calls. Wherei...

Best Job In The World

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When u do not  find a way you need to create it.....  This video visualizes  about the project which was undertaken in order to create International awareness of the islands of the Great Barrier Reef.

Contagion – Bacteria Billboard

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Building on its reputation for always being ahead of the curve, Warner Bros. Pictures Canada created a unique outdoor installation merging science and advertising that is guaranteed to leave movie lovers, science buff...

Not a Big Mac – Burger King- Case Study

182 Views0 Comments

Following McDonald's legal defeat earlier, in which the fast-food chain lost its Big Mac Trademark in the EU, Burger King unveiled a menu titled "The Not Big Macs."

Europcar Auto Liberte : Crush Hour

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Here is an experiential campaign that is a little different… Ogilvy Paris set out to drive acquisition for Europcar’s Auto Liberte, a service that aims to have you renting cars instead of buying them. So, they devised...

Yellow Pages – Hidden Pizza

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Yellow Pages has broken away from its traditional testimonial style in its Hidden Pizza Restaurant campaign. The campaign created by Clemenger Proximity Melbourne is part of Yellow Pages annual campaign designed to sh...

Netflix – Data GIF Campaign

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For the launch of Netflix in France, Ogilvy & Mather Advertising Paris designs the first advertising campaign truly 'inspired by you'. The strategy, fully based on data science, enabled to create the first outdoor cam...

American Apparel: The RFID Case Study

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American Apparel is about more than just sexy naked models. Produced for Avery Dennison, this film communicates how the RFID system facilitates the essential and successful everyday functioning of American Apparel st...

Discover Los Angeles

5.90K Views0 Comments

A quick case study on the Los Angeles website.

Huggies Championships

5.12K Views0 Comments

Although, most of you might not understand what these folks are speaking as it is in Korean, you'll surely see how this event can gain publicity for a Channel or a Brand. Hats off to Huggies for launching such a lucra...

Becel Moms Case Study

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Metropolitan Police: Choose an Ending!

4.26K Views0 Comments

A Social Campaign, run majorly on Youtube with interactive features linking to other videos on the channel. The campaign quickly gained momentum on various media channels as it was one of the most innovative ideas in ...

Medtronic Resolute Integrity Case Study

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Amazon India – Aur Dikhao Campaign – Case Study

209 Views0 Comments

Objective: Disrupt India’s established and powerful leaders in e-commerce and online shopping in a unique and different way. Solution: Amazon capitalized on the popular phrase among shoppers in India, “Aurdikhao” (Sh...

TAGWORDS – Cannes Lions 2018 – Case Study

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Tagwords leverages the ubiquity of Google search by replacing a billboard image with a search phrase. Viewers who followed the instructions found historical images of musicians enjoying (or wasting) Budweiser--images ...

Pepsi Refresh Project

5.50K Views1 Comments

The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, ...

Ikea: Flat Packaging

5.32K Views0 Comments

This is a business case study of how Ikea changed their packaging to an eco-friendly package format.

Yes TV: Meet Deus

4.87K Views0 Comments

The glorious digital campaign for DEUS, a new TV series on 'yes' satellite TV. This Campaign used Cookies to shock users through the Digital World.

McDonalds: Come as you are Case Study

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Polish Language: Polish Diacritics Campaign Case Study

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Great campaign from Ogilvy&Mather, Warsaw for the Polish Academy of Science. Like most languages nowadays technology and the abbreviations that go with it are bastardising the Polish language. In Polish though thi...

Obama Vs Romney: Vote with your Gum

4.73K Views0 Comments

A very quirky campaign in order to persuade the crowd to answer one question - Who sucks the most? The Video is the result! We think its really cool. What do you think!

Visa – Solving the Credit Card Consumption issue

5.67K Views0 Comments

Visa wanted to increase the understanding that it is safer to book a travel holiday on credit rather than with cash. They partnered with Lonely Planet and as a result became the travel guide that is missing when booki...

The Trent Reznor Case study

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Since completing his earlier major record label contract, musician Trent Reznor has been experimenting with a variety of new and unique business models for his band, Nine Inch Nails, to reach and connect with fans. Th...

GMP: Raffles Place Ghost

4.91K Views0 Comments

This Human Resources Campaign won - Effies 2009: Grand Prix Winner & 1 Gold - Spikes Asia 2009: 3 Golds & 1 Bronze - Media Magazines Top 5 Campaigns for Asia-Pacific in 2008