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Emart introduced the World's First Shadow based QR Code Campaign that works on sunlight to increase footfalls from offers only available during lunch hours.
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Here is an experiential campaign that is a little different… Ogilvy Paris set out to drive acquisition for Europcar’s Auto Liberte, a service that aims to have you renting cars instead of buying them. So, they devised...
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In January all gyms and health clubs advertise to catch everyone who made the classic New Year's resolution -- start excercising. Friskis&Svettis is no exception. Our mission was to create a campaign on behalf of ...
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This Human Resources Campaign won - Effies 2009: Grand Prix Winner & 1 Gold - Spikes Asia 2009: 3 Golds & 1 Bronze - Media Magazines Top 5 Campaigns for Asia-Pacific in 2008
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Standard questions. Prepared answers. If job interviews are all the same, how to find the right talent among 1734 applicants?
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In an effort to expand Hellmann's relevancy beyond the sandwich, the company and ad agency Ogilvy Brazil recently launched a campaign that told consumers how the groceries they had just purchased could be used to make...
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Although, most of you might not understand what these folks are speaking as it is in Korean, you'll surely see how this event can gain publicity for a Channel or a Brand. Hats off to Huggies for launching such a lucra...
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Objective: To reach a target audience that is extremely price conscious and that has no access to media and smartphone technology. Solution: Launch a mobile activation model around the concept of missed calls. Wherei...
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Ikea wanted to show that they were more than just a store that feature a few products. In order to show it, they created a campaign with smart media planning and highly compact video production techniques. Watch this ...
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For the opening of the new IKEA Malmö store, they created a Facebook campaign. The mission was to create something engaging that would have the potential of spreading by itself beyond the borders of the Malmö region. ...
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This is a business case study of how Ikea changed their packaging to an eco-friendly package format.
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IKEA proved that it has solution even for the most weird families.
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One of the newest campaigns we have seen so far & we think it might lead to a different phase in marketing is called Interactive Video Marketing. The only other website apart from Ikea's that uses this approach is...
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The World's First website on Instagram!
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JCDecaux briefed BBDO to promote their yearly roadshow among Belgium’s biggest Marketing Directors. There was only one problem: Marketing Directors almost never take the time to respond to their invitation. So we deci...
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A very creative way to search for new talented Art Directors: Put your job offer into the dummy text on lipsum.com and let the creatives copy your job offer in their layouts.
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Afraid of Piracy? Wait until you watched how they pulled this campaign off! Presenting the Case study of Kaizers Orchestras' release of the single "Hjerteknuser"
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KFC Fillet Bites are 100% REAL chicken, prepared handmade by REAL people, which makes each Fillet Bites to look unique. To prove it, we encouraged customers to join a shape-spotting game, just like the clouds in the s...
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KLM Economy Comfort Products runs a guerrilla marketing campaign that makes you feel like your sitting on a cloud!
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KLM stewardess Natalie surprised some travellers at Amsterdam Airport with a Christmas present. The lucky passengers were treated to a Business Class upgrade and a Christmas-themed Boom Chicago comedy show on board of...
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Calling and driving is responsible for more and more accidents a year in Belgium. OVK Parents of Child Road Victims wanted to make people aware of the danger.
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A video campaign by Volvo promoting Lifepaint product that won Cannes Lions Grand Prix in 2015 - A high vis spray paint designed to help cyclists stand out in dark conditions.
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Mahindra's Spark the Rise Campaign is one of the few Indian Crowd-sourced Campaigns that have generated excellent ideas & publicity with the Brand's Communication Strategy. Watch the video to learn how did they en...
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How McDonalds celebrated Chinese New Year in Hong Kong!
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MCM is a French cable TV channel that used to only show music videos. The new MCM revamped its programme grid to propose an explosive mix of Mangas, Monster Truck Show, Wrestling, Sexy girls & Zombies movies. With...
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Dumb Ways to Die is a public service announcement campaign by Metro Trains in Melbourne, Victoria, Australia, to promote rail safety. The campaign video went viral through sharing and social media starting in November...
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A Social Campaign, run majorly on Youtube with interactive features linking to other videos on the channel. The campaign quickly gained momentum on various media channels as it was one of the most innovative ideas in ...
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Pennies for Life is a new way to help women in Africa to escape extreme poverty and become self-sufficient for the first time in their lives. By donating just one penny every time one tweets on Twitter, update the Fa...
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Mr. Delivery launched a campaign by modifying its Logo! Ever done the same for any campaign?
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Most of us feel than running a campaign is restricted to running them by creating a page. But bending the norms does put you in the limelight. A similar approach such as MTV's was taken earlier by Olla Condoms which a...