Category: Services

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Pedigree Adoption Drive

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The Pedigree Adoption Drive was one of the dog adoption initiatives driven for a cause. This campaign did win the brand a Canes 2012 Award. The interesting piece in this case study is to understand that offline promot...

MCM Pizza

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MCM is a French cable TV channel that used to only show music videos. The new MCM revamped its programme grid to propose an explosive mix of Mangas, Monster Truck Show, Wrestling, Sexy girls & Zombies movies. With...

AXA: Car Insurance

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AXA is Belgium's first insurance company to launch an iPhone app. Their free application helps and guides you through some basic steps when you have a car accident

LEGO: Festival of Play

6.19K Views0 Comments

McDonald’s – Make Your Own Burger

6.11K Views0 Comments

Dexter: Trans-media Case Study

6.09K Views1 Comments

National Geographic’s perspective on Augmented Reality

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National Geographic ran this "Augmented Reality" campaign, touring various shopping centres and the like. Watch the outcome at this particular French shopping mall.

Pro Infirmis: Just one Big Bear Hug!

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Pro Infirmis conducts an experiment: there are only a few people who don`t have empathy with disabled people. Nevertheless, the passenger seat in the public bus next to Fabian often stays empty. Handicapped people are...

Microloan: Pennies for Life

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Pennies for Life is a new way to help women in Africa to escape extreme poverty and become self-sufficient for the first time in their lives. By donating just one penny every time one tweets on Twitter, update the Fa...

McDonalds: Come as you are Case Study

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Comodo NYC: The Instagram Menu

5.93K Views0 Comments

An exciting tactical idea for implementing the usage of Instagram app on a customer's smart phone thereby creating a customer driven Menu!

Campaign: CSDD – IZVADĪTĀJS, Case-Study

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There's Just One Glass Between A Driver And A Pall-bearer. Road Traffic Safety Directorate Is Warning You: Don't Drive Drunk!

Tourism Canada: Interactive Murals

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The Canadian Tourism Commission (CTC) has launched interactive murals to inspire Americans to book a Canadian vacation. These murals have taken over the streets of New York, Chicago and Los Angeles this summer - pulli...

Obermutten – A little village goes global

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This is the story of how a Facebook Page changed the tourism traffic to one tiny village in Graubünden in Switzerland.

Tesco Homeplus Virtual Subway Store

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When grocery chain Tesco wanted to expand their market share in South Korea, they came up with a brilliant idea. Because the people in South Korea work long hours they thought of an efficient way to sell their product...

Best Job In The World

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When u do not  find a way you need to create it.....  This video visualizes  about the project which was undertaken in order to create International awareness of the islands of the Great Barrier Reef.

Aviva: ‘The Great Wall of Education’ case study

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The 'Aviva Great Wall of Education' is another milestone by Aviva, towards building a bright future for underprivileged children and helping them off the streets and into education. Aviva Life Insurance has partnered ...

Discover Los Angeles

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A quick case study on the Los Angeles website.

Walmart iPad App Experience

5.84K Views0 Comments

Air China: The Check-in Campaign

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The brief: How can we raise awareness that Air China flies, not only to China but also throughout Asia, while also making the brand a winner in the Swedish market? The solution: We carefully selected a number of Asia...

Polish Language: Polish Diacritics Campaign Case Study

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Great campaign from Ogilvy&Mather, Warsaw for the Polish Academy of Science. Like most languages nowadays technology and the abbreviations that go with it are bastardising the Polish language. In Polish though thi...

Sixt: Wifi-Marketing

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How Sixt used a simple technology product to overcome its advertising barrier of expensive Airport advertising.

MTV: Gif Me More Party Case Study

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To launch the MTV Mobile Plan, MTV decided to go with something they were always known for - Music. The challenge was to create a never before seen content through music.

Akbank – Jazz Festival Case Study

5.68K Views0 Comments

Akbank, which is a leading company in banking sector is also well known for cultural areas such as classical music concerts, art exhibitions, performance shows. 22nd Akbank Jazz Festival which is one of the most impo...

Ikea 365 Day Campaign

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Ikea wanted to show that they were more than just a store that feature a few products. In order to show it, they created a campaign with smart media planning and highly compact video production techniques. Watch this ...

Visa – Solving the Credit Card Consumption issue

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Visa wanted to increase the understanding that it is safer to book a travel holiday on credit rather than with cash. They partnered with Lonely Planet and as a result became the travel guide that is missing when booki...

LAFA: How did you use your number?

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The Stockholm Aids Prevention Program yet ran another campaign that was mind blowing! Watch & enjoy!

TNT: We know drama

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To launch the high quality TV channel TNT in Belgium the agency placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text - "Push to add drama" which invited people to ...

Burger King – Whopper Sacrifice

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In 2009, Burger King created an innovative way to showcase how much the Americans love the Whopper Burger in a way that was detrimental to Facebooks Growth. Although Facebook took it down after a few weeks, the campai...

McDonalds HK: Share the Blessings

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How McDonalds celebrated Chinese New Year in Hong Kong!

Vapiano Pizza Competition

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Vapiano is an Italian restaurant chain that brings the great flavours of Italy together with fresh Australian produce to be a little Italian, a lot Australian. Vapiano wanted to find a way to engage and grow their Fa...

Pepsi Refresh Project

5.47K Views1 Comments

The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, ...

Burger King: Whopper Face

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This interesting case study highlights an experience marketing activity that was created to excite customers who visited the stores of Burger King and ordered for a Whopper Burger.

Museum of the Great War: Facebook 1914

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Imagine if Facebook had existed 100 years ago during World War I. Imagine living the War through the words, the images, the emotions of Leon Vivien, a French soldier sent to the front to fight for his country, to figh...

Union Insurance: The Pink Squad

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Launch Union Insurance company as the 10th car insurance company on the market of mandatory car insurance. The challenge was how to engage people and attract their attention towards the brand while being in a low invo...

Census Australia: Run That Town

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Run That Town is a strategy game with a twist. Use real Census data to discover who's who in your area, and make decisions that will sway popular opinion in your favour. Choose from hundreds of projects for your town ...

Canal+: Being the Bear

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Ikea: Flat Packaging

5.28K Views0 Comments

This is a business case study of how Ikea changed their packaging to an eco-friendly package format.

Pizza Hut: Top This Challenge

5.26K Views0 Comments

This is a very neat idea by using an integrated campaign to promote Pizza Hut's $10 Any Pizza Deal using the only social medium on this planet -People.

The World Park Campaign

5.26K Views0 Comments

The project known as The World Park, an event and campaign created for New York's Parks and Recreation group, launched in Central Park on Arbor Day weekend 2010. The event received over 1,500 participants and has been...