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The Pedigree Adoption Drive was one of the dog adoption initiatives driven for a cause. This campaign did win the brand a Canes 2012 Award. The interesting piece in this case study is to understand that offline promot...
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Atlantic Canadians have been playing the lottery for years — with little idea as to where their money was going. Lack of accessible information left citizens in the dark about the Atlantic Lottery. In partnership with...
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What if a player piano could take requests? In the hacker/maker spirit of DIGITALKITCHEN, our team re-imagined a forgotten technology as a simple interactive experience that connects people and music and in new way. M...
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Visit US Website of Denon to experience it now! The visYOUalize Yourself site was conceived by BBDO NY with digital production and design provided by Jam3. The microsite and mobile app uses advanced face mapping t...
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The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, ...
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The Siberian tiger is being exterminated by poachers. To bring this to the attention of the public WWF made their target feel like preys. 20 years ago there were 3000 tigers in Russia. Now there are about 500 only.
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An innovative use of QR code & Television. But the real question still remains. How effective is it going to be when you run a 30 second commercial on TV!
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AXA is Belgium's first insurance company to launch an iPhone app. Their free application helps and guides you through some basic steps when you have a car accident
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Scandinavian Airlines "2 for 1 offer it takes 2 to see" QR Code campaign.
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The Canadian Tourism Commission (CTC) has launched interactive murals to inspire Americans to book a Canadian vacation. These murals have taken over the streets of New York, Chicago and Los Angeles this summer - pulli...
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Visa wanted to increase the understanding that it is safer to book a travel holiday on credit rather than with cash. They partnered with Lonely Planet and as a result became the travel guide that is missing when booki...
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Dominoes wanted to create a sensation during the Superbowl & they wanted to create two applications - Pizza Tracker & Pizza Builder. This case study shows what they did to set the stage.
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Watch it, you'll get the message :-) Safe for under 18's too!
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American Apparel is about more than just sexy naked models. Produced for Avery Dennison, this film communicates how the RFID system facilitates the essential and successful everyday functioning of American Apparel st...
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Volkswagen Brazil recently sponsored one of the biggest music festival in Sao Paulo Brazil, the Planeta Terra Festival, where they decided to promote the Fox. Through a mashup of Twitter, Google maps and real world pr...
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Most of us feel than running a campaign is restricted to running them by creating a page. But bending the norms does put you in the limelight. A similar approach such as MTV's was taken earlier by Olla Condoms which a...
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Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the tickets weren't free. People had to go the extr...
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KLM Economy Comfort Products runs a guerrilla marketing campaign that makes you feel like your sitting on a cloud!
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How Sixt used a simple technology product to overcome its advertising barrier of expensive Airport advertising.
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A Social Campaign, run majorly on Youtube with interactive features linking to other videos on the channel. The campaign quickly gained momentum on various media channels as it was one of the most innovative ideas in ...
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This Human Resources Campaign won - Effies 2009: Grand Prix Winner & 1 Gold - Spikes Asia 2009: 3 Golds & 1 Bronze - Media Magazines Top 5 Campaigns for Asia-Pacific in 2008
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This interesting case study highlights an experience marketing activity that was created to excite customers who visited the stores of Burger King and ordered for a Whopper Burger.
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Although, most of you might not understand what these folks are speaking as it is in Korean, you'll surely see how this event can gain publicity for a Channel or a Brand. Hats off to Huggies for launching such a lucra...
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Ben & Jerry’s have just launched a new social campaign highlighting the importance of World Fair Trade Day. Called “Fair Tweets“, the campaign leverages your unused twitter characters as messages, hash tags and li...
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MCM is a French cable TV channel that used to only show music videos. The new MCM revamped its programme grid to propose an explosive mix of Mangas, Monster Truck Show, Wrestling, Sexy girls & Zombies movies. With...
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Afraid of Piracy? Wait until you watched how they pulled this campaign off! Presenting the Case study of Kaizers Orchestras' release of the single "Hjerteknuser"
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Novocortex used guerrilla marketing tactics to build brand awareness for an online insurance company. We placed stickers with huge scratches on expensive cars. Stickers could be easily removed, because they were print...
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Calling and driving is responsible for more and more accidents a year in Belgium. OVK Parents of Child Road Victims wanted to make people aware of the danger.
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What if someone bottled the water that millions in developing countries drink every day and offered it on the streets of New York? For just a buck, during World Water Week (March 22-29, 2010), New Yorkers in the Unio...
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In 2009, Burger King created an innovative way to showcase how much the Americans love the Whopper Burger in a way that was detrimental to Facebooks Growth. Although Facebook took it down after a few weeks, the campai...
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National Geographic ran this "Augmented Reality" campaign, touring various shopping centres and the like. Watch the outcome at this particular French shopping mall.
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This is a case study of the campaign "Givolution" for Ben & Jerry's ice cream. The first ever "give it forward" auction site to promote that Ben and Jerry Ice Cream is going 100% Fair Trade.
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Yellow Pages has broken away from its traditional testimonial style in its Hidden Pizza Restaurant campaign. The campaign created by Clemenger Proximity Melbourne is part of Yellow Pages annual campaign designed to sh...