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Delta Airlines: Touch the Future of Travel

9.38K Views0 Comments

An exciting interactive mural to engage travellers with an innovative experience of flying to each city hosted at the Delta Sky 360 Club.

O2: Bring back the Roar

4.75K Views0 Comments

The Walking Dead: Zombie Experiment

4.60K Views0 Comments

Could zombies live among us? We transformed a few New Yorkers to find out.

Europcar Auto Liberte : Crush Hour

16.73K Views0 Comments

Here is an experiential campaign that is a little different… Ogilvy Paris set out to drive acquisition for Europcar’s Auto Liberte, a service that aims to have you renting cars instead of buying them. So, they devised...

Pro Infirmis: Just one Big Bear Hug!

6.08K Views0 Comments

Pro Infirmis conducts an experiment: there are only a few people who don`t have empathy with disabled people. Nevertheless, the passenger seat in the public bus next to Fabian often stays empty. Handicapped people are...

Mahindra: Spark the Rise

6.72K Views1 Comments

Mahindra's Spark the Rise Campaign is one of the few Indian Crowd-sourced Campaigns that have generated excellent ideas & publicity with the Brand's Communication Strategy. Watch the video to learn how did they en...

LAFA: How did you use your number?

5.61K Views0 Comments

The Stockholm Aids Prevention Program yet ran another campaign that was mind blowing! Watch & enjoy!

LAFA: The get-laid-list

5.05K Views0 Comments

LAFA: The Sex Profile

4.88K Views0 Comments

So here is a slightly different way to promote the use of condoms! Starting with a hand out of 50,000 free condoms, each with a QR code challenging young guys and girls in Stockholm to get involved by creating a love ...

Discover Los Angeles

5.87K Views0 Comments

A quick case study on the Los Angeles website.

Ikea: Flat Packaging

5.28K Views0 Comments

This is a business case study of how Ikea changed their packaging to an eco-friendly package format.

Turquoise Cottage: Buddy Stamp

4.68K Views0 Comments

An on ground Mobile Innovation at Turquoise Cottage, Delhi using QR code as an admittance stamp. The QR code gave access to the Mobile website which featured upcoming offers at different hours of the night! Sweet init...

Pedigree Adoption Drive

6.24K Views0 Comments

The Pedigree Adoption Drive was one of the dog adoption initiatives driven for a cause. This campaign did win the brand a Canes 2012 Award. The interesting piece in this case study is to understand that offline promot...

Comodo NYC: The Instagram Menu

5.93K Views0 Comments

An exciting tactical idea for implementing the usage of Instagram app on a customer's smart phone thereby creating a customer driven Menu!

Atlantic Lottery: Ask Away

4.84K Views0 Comments

Atlantic Canadians have been playing the lottery for years — with little idea as to where their money was going. Lack of accessible information left citizens in the dark about the Atlantic Lottery. In partnership with...

Digital Kitchen: Meet Stanley

8.16K Views0 Comments

What if a player piano could take requests? In the hacker/maker spirit of DIGITALKITCHEN, our team re-imagined a forgotten technology as a simple interactive experience that connects people and music and in new way. M...

Denon: visYOUalize yourself

4.50K Views0 Comments

Visit US Website of Denon to experience it now! The visYOUalize Yourself site was conceived by BBDO NY with digital production and design provided by Jam3. The microsite and mobile app uses advanced face mapping t...

Pepsi Refresh Project

5.47K Views1 Comments

The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, ...

WWF: How do you experience death?

4.96K Views0 Comments

The Siberian tiger is being exterminated by poachers. To bring this to the attention of the public WWF made their target feel like preys. 20 years ago there were 3000 tigers in Russia. Now there are about 500 only.

AXA: Home Insurance

6.65K Views0 Comments

An innovative use of QR code & Television. But the real question still remains. How effective is it going to be when you run a 30 second commercial on TV!

AXA: Car Insurance

6.20K Views0 Comments

AXA is Belgium's first insurance company to launch an iPhone app. Their free application helps and guides you through some basic steps when you have a car accident

Scandinavian Airlines: Pair of QR Codes

6.84K Views1 Comments

Scandinavian Airlines "2 for 1 offer it takes 2 to see" QR Code campaign.

Tourism Canada: Interactive Murals

5.91K Views0 Comments

The Canadian Tourism Commission (CTC) has launched interactive murals to inspire Americans to book a Canadian vacation. These murals have taken over the streets of New York, Chicago and Los Angeles this summer - pulli...

Visa – Solving the Credit Card Consumption issue

5.64K Views0 Comments

Visa wanted to increase the understanding that it is safer to book a travel holiday on credit rather than with cash. They partnered with Lonely Planet and as a result became the travel guide that is missing when booki...

Dominoes Pizza – You got 30 minutes

4.39K Views0 Comments

Dominoes wanted to create a sensation during the Superbowl & they wanted to create two applications - Pizza Tracker & Pizza Builder. This case study shows what they did to set the stage.

Playboy: Viral Bunnies

4.52K Views0 Comments

Watch it, you'll get the message :-) Safe for under 18's too!

American Apparel: The RFID Case Study

6.40K Views0 Comments

American Apparel is about more than just sexy naked models. Produced for Avery Dennison, this film communicates how the RFID system facilitates the essential and successful everyday functioning of American Apparel st...

Volkswagen: Twitter Zoom Case Study

5.17K Views0 Comments

Volkswagen Brazil recently sponsored one of the biggest music festival in Sao Paulo Brazil, the Planeta Terra Festival, where they decided to promote the Fox. Through a mashup of Twitter, Google maps and real world pr...

MTV Belgium’s Staying Alive Case Study

4.10K Views0 Comments

Most of us feel than running a campaign is restricted to running them by creating a page. But bending the norms does put you in the limelight. A similar approach such as MTV's was taken earlier by Olla Condoms which a...

Skyfall – Unlock the 007 in you with Coke Zero

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Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the tickets weren't free. People had to go the extr...

Dexter: Trans-media Case Study

6.09K Views1 Comments

OCD Foundation: Shortest Ad Ever

4.16K Views0 Comments

The shortest video ad ever that reached more than 10,000 people for its innovative nature to make people experience what is it like to have OCD.

KLM: Economy Comfort

6.51K Views2 Comments

KLM Economy Comfort Products runs a guerrilla marketing campaign that makes you feel like your sitting on a cloud!

Sixt: Wifi-Marketing

5.78K Views0 Comments

How Sixt used a simple technology product to overcome its advertising barrier of expensive Airport advertising.

Metropolitan Police: Choose an Ending!

4.23K Views0 Comments

A Social Campaign, run majorly on Youtube with interactive features linking to other videos on the channel. The campaign quickly gained momentum on various media channels as it was one of the most innovative ideas in ...

Yellow Chocolate

4.67K Views0 Comments

This Case Study won the Cannes Gold Media Lion in 2010. Yellow Pages went about changing the perception of the color of chocolate by creating a Yellow chocolate that would symbolize the brand.

GMP: Raffles Place Ghost

4.88K Views0 Comments

This Human Resources Campaign won - Effies 2009: Grand Prix Winner & 1 Gold - Spikes Asia 2009: 3 Golds & 1 Bronze - Media Magazines Top 5 Campaigns for Asia-Pacific in 2008

Air China: The Check-in Campaign

5.83K Views0 Comments

The brief: How can we raise awareness that Air China flies, not only to China but also throughout Asia, while also making the brand a winner in the Swedish market? The solution: We carefully selected a number of Asia...

Yes TV: Meet Deus

4.83K Views0 Comments

The glorious digital campaign for DEUS, a new TV series on 'yes' satellite TV. This Campaign used Cookies to shock users through the Digital World.

Burger King: Whopper Face

5.47K Views0 Comments

This interesting case study highlights an experience marketing activity that was created to excite customers who visited the stores of Burger King and ordered for a Whopper Burger.