Category: Services

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KLM: Economy Comfort

6.54K Views2 Comments

KLM Economy Comfort Products runs a guerrilla marketing campaign that makes you feel like your sitting on a cloud!

TNT: We know drama

5.67K Views0 Comments

To launch the high quality TV channel TNT in Belgium the agency placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text - "Push to add drama" which invited people to ...

Dominoes Pizza – You got 30 minutes

4.42K Views0 Comments

Dominoes wanted to create a sensation during the Superbowl & they wanted to create two applications - Pizza Tracker & Pizza Builder. This case study shows what they did to set the stage.

Hellmann’s Recipe Cart

12.41K Views0 Comments

In an effort to expand Hellmann's relevancy beyond the sandwich, the company and ad agency Ogilvy Brazil recently launched a campaign that told consumers how the groceries they had just purchased could be used to make...

Shangri-la Bosphorus: Connecting Continents

6.28K Views0 Comments

Burger King: Angry Tweets Case Study

6.84K Views0 Comments

Burger King launches a campaign that counters negative tweets that occur when opening up their new store.

Akbank – Jazz Festival Case Study

5.72K Views0 Comments

Akbank, which is a leading company in banking sector is also well known for cultural areas such as classical music concerts, art exhibitions, performance shows. 22nd Akbank Jazz Festival which is one of the most impo...

The human do.ing

4.07K Views0 Comments

Ikea 365 Day Campaign

5.69K Views0 Comments

Ikea wanted to show that they were more than just a store that feature a few products. In order to show it, they created a campaign with smart media planning and highly compact video production techniques. Watch this ...

Dark Knight: Why So Serious? – Batman

5.26K Views0 Comments

In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?" tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds ...

Turquoise Cottage: Buddy Stamp

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An on ground Mobile Innovation at Turquoise Cottage, Delhi using QR code as an admittance stamp. The QR code gave access to the Mobile website which featured upcoming offers at different hours of the night! Sweet init...

Tourism Australia: British Lions Australia 2013 Rugby Tour

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This 'viral' media-generating campaign was designed to help Tourism Australia attract more British and Irish rugby fans to sign up for the long and expensive tour down under. We took a famous speech by legend Jim Telf...

Atlantic Lottery: Ask Away

4.88K Views0 Comments

Atlantic Canadians have been playing the lottery for years — with little idea as to where their money was going. Lack of accessible information left citizens in the dark about the Atlantic Lottery. In partnership with...

Novocortez: Scratches on your car!

4.09K Views0 Comments

Novocortex used guerrilla marketing tactics to build brand awareness for an online insurance company. We placed stickers with huge scratches on expensive cars. Stickers could be easily removed, because they were print...

Aviva: ‘The Great Wall of Education’ case study

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The 'Aviva Great Wall of Education' is another milestone by Aviva, towards building a bright future for underprivileged children and helping them off the streets and into education. Aviva Life Insurance has partnered ...

UNICEF: Dirty Water Campaign

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What if someone bottled the water that millions in developing countries drink every day and offered it on the streets of New York? For just a buck, during World Water Week (March 22-29, 2010), New Yorkers in the Unio...

Tourism Canada: Interactive Murals

5.95K Views0 Comments

The Canadian Tourism Commission (CTC) has launched interactive murals to inspire Americans to book a Canadian vacation. These murals have taken over the streets of New York, Chicago and Los Angeles this summer - pulli...

Pizza Hut: Top This Challenge

5.29K Views0 Comments

This is a very neat idea by using an integrated campaign to promote Pizza Hut's $10 Any Pizza Deal using the only social medium on this planet -People.

Life Paint – Volvo – Case Study

204 Views0 Comments

A video campaign by Volvo promoting Lifepaint product that won Cannes Lions Grand Prix in 2015 - A high vis spray paint designed to help cyclists stand out in dark conditions.

Visit Melbourne: Remote Control Tourist

7.48K Views0 Comments

The Melbourne Remote Control Tourist brings the unique experiences of Melbourne to life in real time via social media. Users can track and control a team of urban explorers with helmet-mounted streaming video.

The Walking Dead: Zombie Experiment

4.65K Views0 Comments

Could zombies live among us? We transformed a few New Yorkers to find out.

Sixt: Wifi-Marketing

5.82K Views0 Comments

How Sixt used a simple technology product to overcome its advertising barrier of expensive Airport advertising.

Let it Ring!

4.26K Views0 Comments

Calling and driving is responsible for more and more accidents a year in Belgium. OVK Parents of Child Road Victims wanted to make people aware of the danger.

Emart – Sunny Sale Campaign

5.04K Views0 Comments

Emart introduced the World's First Shadow based QR Code Campaign that works on sunlight to increase footfalls from offers only available during lunch hours.

Kaizers Orchestra: Anti-Piracy Campaign

4.47K Views0 Comments

Afraid of Piracy? Wait until you watched how they pulled this campaign off! Presenting the Case study of Kaizers Orchestras' release of the single "Hjerteknuser"

Vapiano Pizza Competition

5.53K Views0 Comments

Vapiano is an Italian restaurant chain that brings the great flavours of Italy together with fresh Australian produce to be a little Italian, a lot Australian. Vapiano wanted to find a way to engage and grow their Fa...

Nike – Dream Crazy – Ad Campaign – Case Study

162 Views0 Comments

The campaign dropped Nike into the center of a cultural storm, but ultimately changed the marketing conversation and helped to propel sales, earning the brand several major awards. "Don't ask if your dreams are crazy....

O2: Bring back the Roar

4.79K Views0 Comments

Digital Kitchen: Meet Stanley

8.22K Views0 Comments

What if a player piano could take requests? In the hacker/maker spirit of DIGITALKITCHEN, our team re-imagined a forgotten technology as a simple interactive experience that connects people and music and in new way. M...

National Australia Bank (NAB): Breakup Case Study

14.31K Views0 Comments

NAB’s ‘break up” campaign was a master class in campaign planning and integrated marketing communications. It all began one beautiful Friday evening back in February 2011 with an apparently upset NAB employee and a...

OCD Foundation: Shortest Ad Ever

4.19K Views0 Comments

The shortest video ad ever that reached more than 10,000 people for its innovative nature to make people experience what is it like to have OCD.

Tesco Homeplus Virtual Subway Store

5.96K Views0 Comments

When grocery chain Tesco wanted to expand their market share in South Korea, they came up with a brilliant idea. Because the people in South Korea work long hours they thought of an efficient way to sell their product...

Comodo NYC: The Instagram Menu

5.97K Views0 Comments

An exciting tactical idea for implementing the usage of Instagram app on a customer's smart phone thereby creating a customer driven Menu!

Petronas Gas

4.58K Views0 Comments

HUL Active Wheel Rural Mobile Campaign – Case Study

215 Views0 Comments

Objective: To reach a target audience that is extremely price conscious and that has no access to media and smartphone technology. Solution: Launch a mobile activation model around the concept of missed calls. Wherei...

Best Job In The World

5.91K Views0 Comments

When u do not  find a way you need to create it.....  This video visualizes  about the project which was undertaken in order to create International awareness of the islands of the Great Barrier Reef.

Contagion – Bacteria Billboard

4.34K Views0 Comments

Building on its reputation for always being ahead of the curve, Warner Bros. Pictures Canada created a unique outdoor installation merging science and advertising that is guaranteed to leave movie lovers, science buff...

Not a Big Mac – Burger King- Case Study

182 Views0 Comments

Following McDonald's legal defeat earlier, in which the fast-food chain lost its Big Mac Trademark in the EU, Burger King unveiled a menu titled "The Not Big Macs."