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Category: Services
Burger King: Whopper Face
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This interesting case study highlights an experience marketing activity that was created to excite customers who visited the stores of Burger King and ordered for a Whopper Burger.
Huggies Championships
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Although, most of you might not understand what these folks are speaking as it is in Korean, you'll surely see how this event can gain publicity for a Channel or a Brand. Hats off to Huggies for launching such a lucra...
Ben & Jerry’s Fair Tweets!
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Ben & Jerry’s have just launched a new social campaign highlighting the importance of World Fair Trade Day. Called “Fair Tweets“, the campaign leverages your unused twitter characters as messages, hash tags and li...
MCM Pizza
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MCM is a French cable TV channel that used to only show music videos. The new MCM revamped its programme grid to propose an explosive mix of Mangas, Monster Truck Show, Wrestling, Sexy girls & Zombies movies. With...
Kaizers Orchestra: Anti-Piracy Campaign
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Afraid of Piracy? Wait until you watched how they pulled this campaign off! Presenting the Case study of Kaizers Orchestras' release of the single "Hjerteknuser"
Novocortez: Scratches on your car!
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Novocortex used guerrilla marketing tactics to build brand awareness for an online insurance company. We placed stickers with huge scratches on expensive cars. Stickers could be easily removed, because they were print...
Let it Ring!
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Calling and driving is responsible for more and more accidents a year in Belgium. OVK Parents of Child Road Victims wanted to make people aware of the danger.
UNICEF: Dirty Water Campaign
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What if someone bottled the water that millions in developing countries drink every day and offered it on the streets of New York? For just a buck, during World Water Week (March 22-29, 2010), New Yorkers in the Unio...
Burger King – Whopper Sacrifice
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In 2009, Burger King created an innovative way to showcase how much the Americans love the Whopper Burger in a way that was detrimental to Facebooks Growth. Although Facebook took it down after a few weeks, the campai...
National Geographic’s perspective on Augmented Reality
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National Geographic ran this "Augmented Reality" campaign, touring various shopping centres and the like. Watch the outcome at this particular French shopping mall.
Ben & Jerry’s Givolution
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This is a case study of the campaign "Givolution" for Ben & Jerry's ice cream. The first ever "give it forward" auction site to promote that Ben and Jerry Ice Cream is going 100% Fair Trade.
Yellow Pages – Hidden Pizza
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Yellow Pages has broken away from its traditional testimonial style in its Hidden Pizza Restaurant campaign. The campaign created by Clemenger Proximity Melbourne is part of Yellow Pages annual campaign designed to sh...
Dark Knight: Why So Serious? – Batman
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In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?" tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds ...
The human do.ing
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Unexpected luggage
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On December 24th SpanAir flight from Barcelona to Las Palmas arrived close to midnight. 190 people were flying while everyone else celebrated Christmas Eve. Christmas is a very special moment so they decided to do som...
The World Park Campaign
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The project known as The World Park, an event and campaign created for New York's Parks and Recreation group, launched in Central Park on Arbor Day weekend 2010. The event received over 1,500 participants and has been...
Tesco Homeplus Virtual Subway Store
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When grocery chain Tesco wanted to expand their market share in South Korea, they came up with a brilliant idea. Because the people in South Korea work long hours they thought of an efficient way to sell their product...
Emart – Sunny Sale Campaign
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Emart introduced the World's First Shadow based QR Code Campaign that works on sunlight to increase footfalls from offers only available during lunch hours.
IKEA’s Facebook Showroom
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For the opening of the new IKEA Malmö store, they created a Facebook campaign. The mission was to create something engaging that would have the potential of spreading by itself beyond the borders of the Malmö region. ...
Swedish Post: Safe Hands
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Its not always that brands that come up with exciting ideas for its customers. In order to encourage people from using Sweden's Postal Service - Swedish Post created an interactive mobile app that would entice the pe...
Ikea 365 Day Campaign
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Ikea wanted to show that they were more than just a store that feature a few products. In order to show it, they created a campaign with smart media planning and highly compact video production techniques. Watch this ...
Stop the Traffik
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The Social Cause driven campaign - "Stop the Traffik" in Amsterdam, gives an unique message to the audience about the awareness of Flesh Trade prevailing in Europe.
KLM Surprise
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How would you like to receive a gift, when you are sitting in the airport waiting to board the aircraft? KLM, the Dutch Airline, did just that, but in an equally innovative manner.
TNT: We know drama
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To launch the high quality TV channel TNT in Belgium the agency placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text - "Push to add drama" which invited people to ...
