Category: Social
Mercedes-Benz Tweet Race
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The Mercedes-Benz Tweet Race was the world's first twitter campaign which included Social Powered Cars. The campaign had almost 30,000 active participants with over 72,000 Facebook Fans and 77,000 Twitter Followers w...
Axe: Susan Glenn Case Study
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Dela: Say something Wonderful
6.30K Views2 Comments1 Likes
We gave ordinary people a chance to say something wonderful to someone they really care about and filmed their speeches with 6 hidden cameras. The footage was used to develop extraordinary commercials, with real emoti...
Wheat Thins: Twitter Case Study
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The Escape Pod created and produced a very successful TV and Social Media campaign for Wheat Thins. This video details the thinking behind the idea along with the results
Volkswagen Polo: “Polowers”
5.55K Views1 Comments0 Likes
Twitter Case Study. Fuel the car with your tweets :P
MoneyControl.com – RockTheSabha
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Supari Studios developed a case study for Moneycontrol.com's Budget 2012 Campaign - Rock the Sabha. SS played a small part in putting together digital video content for this integrated campaign which has garnered a bu...
Scandinavian Airlines: Pair of QR Codes
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Scandinavian Airlines "2 for 1 offer it takes 2 to see" QR Code campaign.
Lacta : The Love Story
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To promote Lacta chocolate bar in Greece, Kraft Foods & OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. So...
Lacta: The Sweetest part of my life
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See how Lacta, the leading milk chocolate brand in Greece, managed to grow its Facebook page into the most popular of any brand in the country, through a Facebook application that enabled users to express and share th...
Dexter: Trans-media Case Study
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Brothers for Life: #HIVArmy Case Study
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In South Africa alone, Aids kills 1000 people every single day. Brother's for Life, a South African NGO, wanted to create an impact on World Aids Day based on this insight, with a next-to-nothing budget with raising a...
OCD Foundation: Shortest Ad Ever
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The shortest video ad ever that reached more than 10,000 people for its innovative nature to make people experience what is it like to have OCD.
Air China: The Check-in Campaign
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The brief: How can we raise awareness that Air China flies, not only to China but also throughout Asia, while also making the brand a winner in the Swedish market? The solution: We carefully selected a number of Asia...
Doritos #BoldStage Case Study
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Doritos chips are known for their bold flavor. In 2013 it was time to move from bold flavor to bold action. We started by giving fans control over how bold our concerts got at the SXSW music festival. We built the ta...
Kit Kat: Break Delivery
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Need a Break? Well, the Break Delivery Campaign from Kitkat did just that to excite consumers while delivering their Campaign Message. Managed by Gelattina - A Mexican agency based in Monterrey, with offices in Los An...
Lacta: Love in the end
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Lacta is the leading chocolate brand in Greece. Continuing its strategy of being a symbol for the sweetness of love, Lacta invited its fans to submit their stories of unfulfilled love, with the promise to give them, t...
Lunchables: Now with Fruit Launch
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Nike: Instaposters
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Real time and hyper personal approach of Nike Women’s city attack. Unexpected reward and motivation that provoked an avalanche of action shots on Instagram.
Volkswagen: Twitter Zoom Case Study
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Volkswagen Brazil recently sponsored one of the biggest music festival in Sao Paulo Brazil, the Planeta Terra Festival, where they decided to promote the Fox. Through a mashup of Twitter, Google maps and real world pr...
Ikea 365 Day Campaign
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Ikea wanted to show that they were more than just a store that feature a few products. In order to show it, they created a campaign with smart media planning and highly compact video production techniques. Watch this ...
ALS: Ice Bucket Challenge Case Study
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LEGO: Festival of Play
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Brisbane Writers Festival 2012 Case Study
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If anyone does anything for 50 years we think they deserve a pat on the back. And none more so than the Brisbane Writers Festival, who are celebrating their 50th anniversary in 2012. Our problem? How to create a conce...
Old Spice: The Man your man can smell like
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An overwhelming case study about the Old Spice Campaign - The Man you man can smell like
Woolmark – Fashion by Feelings
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How to engage a new generation of wool consumer with a social media campaign by circul8.com.au Have a look at the results!
Museum of the Great War: Facebook 1914
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Imagine if Facebook had existed 100 years ago during World War I. Imagine living the War through the words, the images, the emotions of Leon Vivien, a French soldier sent to the front to fight for his country, to figh...
Lady Gaga’s Workshop
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In the winter of 2011, Lady Gaga teamed up with legendary retailer Barneys New York, for its first ever holiday promotional partnership. Digital Surgeons was brought in to bring the campaign alive digitally. Through t...
Scribe Billboard Case Study
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The ScribeBillboard was an interactive live action billboard located on one of the most important streets in Mexico City. It housed the artist Cecilia Beaven during 10 days, with the only purpose to transform a huge w...
Sodimac And La Casa Eco – Skip This Behavior
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Case study around a beautifully executed pre-roll campaign from Sodimac and La Casa Eco. Developed by Draft FCB Mayo Digital in Chile. Encourages users to skip a behavior rather than skip an ad.
Oreo: Daily Twist Case study
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Sure Oreo is an awesome brand when it comes to engaging people with its kidvertising tactics but this campaign purely ran on Facebook with content innovation. The campaign gained huge interaction with a combination of...
Digital Kitchen: Meet Stanley
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What if a player piano could take requests? In the hacker/maker spirit of DIGITALKITCHEN, our team re-imagined a forgotten technology as a simple interactive experience that connects people and music and in new way. M...
A Hunter Shoots the Bear
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For the first time Tippex engaged viewers on Youtube and allowed them to change the name of a video and to rewrite the story. They called it the Tippexperience. It started with a video called "a hunter shoots a bear"....
Obama Vs Romney: Vote with your Gum
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A very quirky campaign in order to persuade the crowd to answer one question - Who sucks the most? The Video is the result! We think its really cool. What do you think!
McDonalds HK: Share the Blessings
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How McDonalds celebrated Chinese New Year in Hong Kong!
Allen Solly: Tweeple powered launch
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To launch the new Autumn Winter collection with us, we went social and carried out 'India's first Tweeple powered billboard!' There are 52 Fridays in a year, and 52 Shirts were up for the grabs. We launched the Hot F...
Rihanna Doritos Late Nights
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Case Study of Doritos' Late Night 360 project with Rihanna's music video of "Who's that Chick" and its release concert taking place all over the world.
Bulls Eye: BulldozerBQ
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Dominos: DomiCopter Case Study
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Introducing the ‘DomiCopter’ Dominos’ First Pizza Delivery Drone that will escape traffic, and ensure you get your pizza hot, no matter how far away you are. This Domicopter was built by Aerosights Dean Wynton and Ton...
JELL-O Pudding Face
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This is what Kraft's Jell-O Pudding did to turn frowns upside down on Twitter.
Land Lakes: Cheese Chatter Case Study
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