Category: Social

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IKEA’s Facebook Showroom

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For the opening of the new IKEA Malmö store, they created a Facebook campaign. The mission was to create something engaging that would have the potential of spreading by itself beyond the borders of the Malmö region. ...

Obermutten – A little village goes global

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This is the story of how a Facebook Page changed the tourism traffic to one tiny village in Graubünden in Switzerland.

LEGO: Festival of Play

5.80K Views0 Comments

Axe Apollo

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In a marketing campaign too strange not to be true, the Axe brand of body spray/deodorant/smelly stuff for young men has recruited iconic astronaut Buzz Aldrin to promote their new “Apollo” scent for grooming products...

Superdry: #Superdrive Campaign

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This is a Twitter campaign that Brandmovers ran for launching Iconic British apparel brand Superdry in India. A very similar campaign that can be mapped to would be the Mercedez-Benz Tweet Race which we had shared ear...

LEGO: Duplo Evolution

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Lacta: The Video Clip

5.00K Views0 Comments

MoneyControl.com – RockTheSabha

5.64K Views1 Comments

Supari Studios developed a case study for Moneycontrol.com's Budget 2012 Campaign - Rock the Sabha. SS played a small part in putting together digital video content for this integrated campaign which has garnered a bu...

Toyota Prius C: Game of Life

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Dark Knight: Why So Serious? – Batman

4.90K Views0 Comments

In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?" tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds ...

TimTam: Truly Madly Tim Tam

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Burger King – Whopper Sacrifice

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In 2009, Burger King created an innovative way to showcase how much the Americans love the Whopper Burger in a way that was detrimental to Facebooks Growth. Although Facebook took it down after a few weeks, the campai...

Kit Kat: Break Delivery

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Need a Break? Well, the Break Delivery Campaign from Kitkat did just that to excite consumers while delivering their Campaign Message. Managed by Gelattina - A Mexican agency based in Monterrey, with offices in Los An...

Granata Pet: Check in, Snack out

5.28K Views0 Comments

The German pet food brand uses a Foursquare-empowered billboard to create buzz amongst... dogs!

Axe: Susan Glenn Case Study

6.94K Views2 Comments

South Africa Tourism: Meet South Africa Case Study

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The 1st Case Study clip from the #MeetSouthAfrica Blogger's Trip to South Africa.

McDonalds HK: Share the Blessings

5.18K Views0 Comments

How McDonalds celebrated Chinese New Year in Hong Kong!

P&G’s Secret: Mean Stinks Case Study

4.99K Views0 Comments

Parents can make matters worse. Schools don't know what to do. Anti-bullying laws backfire. The rumors, gossip, hateful and hurtful behavior that girls engage in are often an attempt to cover up their own fears and fl...

Comodo NYC: The Instagram Menu

5.56K Views0 Comments

An exciting tactical idea for implementing the usage of Instagram app on a customer's smart phone thereby creating a customer driven Menu!

Burger King: Angry Tweets Case Study

5.99K Views0 Comments

Burger King launches a campaign that counters negative tweets that occur when opening up their new store.

Vijay Sales: 100K Campaign Case Study

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As Vijay Sales was approaching 1 Lakh Fans, they wanted to do something unique & remarkable. The most interesting part of this activity was it's originality in having employees participate in a unique activity ...

Sony Ericsson: Xperiments

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Hoe to turn Facebook users around? This is what Sony Ericsson exactly did!

Volkswagen: Street Quest

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Since 1951, South Africans have loved Volkswagen. In fact, you'll probably find one on every street, road, highway and byway in the country. We were asked to find an innovative way to celebrate the impact that Volksw...

Heinz Get Well Soup case study

5.77K Views0 Comments

The Agency enabled Heinz's Facebook fans to send personalised cans of 'get well' soup to sick friends, attracting 100k new fans.

Becel Moms Case Study

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Yellow Chocolate

4.37K Views0 Comments

This Case Study won the Cannes Gold Media Lion in 2010. Yellow Pages went about changing the perception of the color of chocolate by creating a Yellow chocolate that would symbolize the brand.

Axe: Young & Mature Case Study

6.28K Views0 Comments

One of kind video experience! Watch with 3D glasses!

The North Face, Red Flags

5.70K Views0 Comments

To position The North Face as the pioneering, authentic outdoor brand in China, we developed an integrated campaign that brought the outdoor lifestyle closer to the consumer.

Pizza Hut: Top This Challenge

5.00K Views0 Comments

This is a very neat idea by using an integrated campaign to promote Pizza Hut's $10 Any Pizza Deal using the only social medium on this planet -People.

Dominoes Pizza – You got 30 minutes

4.11K Views0 Comments

Dominoes wanted to create a sensation during the Superbowl & they wanted to create two applications - Pizza Tracker & Pizza Builder. This case study shows what they did to set the stage.

Tourism Australia: British Lions Australia 2013 Rugby Tour

6.32K Views0 Comments

This 'viral' media-generating campaign was designed to help Tourism Australia attract more British and Irish rugby fans to sign up for the long and expensive tour down under. We took a famous speech by legend Jim Telf...

Lacta : The Love Story

4.38K Views1 Comments

To promote Lacta chocolate bar in Greece, Kraft Foods & OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. So...

Doritos #BoldStage Case Study

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Doritos chips are known for their bold flavor. In 2013 it was time to move from bold flavor to bold action. We started by giving fans control over how bold our concerts got at the SXSW music festival. We built the ta...

Pepsi: Tweet20 Case Study

4.65K Views0 Comments

This is the first ever cricket tournament on twitter. One of the innovative campaigns a brand could run only using Twitter. Although the experience might not be as great as Wheat thins, for a campaign that might have ...

Lacoste: Lacoste Live Launch

5.17K Views0 Comments

How to launch a clothing collection to consumers with an immersive experience? Go ahead! Watch the video!

Heineken: Social Christmas Tree

5.26K Views0 Comments

For 2011's festive celebrations, Heineken has created what could possibly be the world's most social Christmas tree. Send your friends a unique festive greeting at http://www.socialtree.sg and watch it come alive as a...

Mini Cooper: Facebook 2012

4.70K Views0 Comments

In order to promote sales between 18-24 year olds and increase brand awareness R.Hansil created the Mini Match Program, using social media and interactive design to build the MINI Brand and increase sales among up and...

Sodimac And La Casa Eco – Skip This Behavior

4.60K Views0 Comments

Case study around a beautifully executed pre-roll campaign from Sodimac and La Casa Eco. Developed by Draft FCB Mayo Digital in Chile. Encourages users to skip a behavior rather than skip an ad.

Ben & Jerry’s Fair Tweets!

4.18K Views0 Comments

Ben & Jerry’s have just launched a new social campaign highlighting the importance of World Fair Trade Day. Called “Fair Tweets“, the campaign leverages your unused twitter characters as messages, hash tags and li...

Pepsi: Jeff Gordon Test Drive Case Study

9.71K Views0 Comments

Riding along with Gordon and the salesman is a prominently displayed can of Pepsi Max ... because the video is a commercial. Uploaded to Youtube by Pepsi on Tuesday, the video racked up more than 7 million views by Th...

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