Category: Facebook

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Dela: Say something Wonderful

6.99K Views2 Comments

We gave ordinary people a chance to say something wonderful to someone they really care about and filmed their speeches with 6 hidden cameras. The footage was used to develop extraordinary commercials, with real emoti...

Lacta: The Sweetest part of my life

4.79K Views1 Comments

See how Lacta, the leading milk chocolate brand in Greece, managed to grow its Facebook page into the most popular of any brand in the country, through a Facebook application that enabled users to express and share th...

Dexter: Trans-media Case Study

5.90K Views1 Comments

Lacta : The Love Story

4.52K Views1 Comments

To promote Lacta chocolate bar in Greece, Kraft Foods & OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. So...

Scandinavian Airlines: Pair of QR Codes

6.62K Views1 Comments

Scandinavian Airlines "2 for 1 offer it takes 2 to see" QR Code campaign.

P&G’s Secret: Mean Stinks Case Study

5.22K Views0 Comments

Parents can make matters worse. Schools don't know what to do. Anti-bullying laws backfire. The rumors, gossip, hateful and hurtful behavior that girls engage in are often an attempt to cover up their own fears and fl...

McDonalds HK: Share the Blessings

5.44K Views0 Comments

How McDonalds celebrated Chinese New Year in Hong Kong!

Sony Ericsson: Xperiments

5.13K Views0 Comments

Hoe to turn Facebook users around? This is what Sony Ericsson exactly did!

Kit Kat: Break Delivery

6.55K Views0 Comments

Need a Break? Well, the Break Delivery Campaign from Kitkat did just that to excite consumers while delivering their Campaign Message. Managed by Gelattina - A Mexican agency based in Monterrey, with offices in Los An...

Medtronic Resolute Integrity Case Study

6.15K Views0 Comments

Cape Town Tourism: Branded Content Case Study

15.39K Views0 Comments

Above is the Cannes Lions Branded Content Gold Cape Town Tourism Case Study. Most tourism brands are gifted with big media and productions budgets. We didn't have that luxury. But we did have a beautiful city we wa...

Zellers: Everything Must Go!

4.89K Views0 Comments

In 2011, Zellers - an 80 year old brand in Canada announced that it was closing down their stores & make way for Target. But as they had one more year in operations, they had a very limited budget to sell their pr...

Ford: Keyfree Login

4.88K Views0 Comments

Your smartphone becomes the key for Facebook, Twitter, Gmail... Publicité, marketing créativité www.llllitl.fr The Software "Ford Keyfree Login" automatically logs in and logs out your web accounts as you approach yo...

Doritos #BoldStage Case Study

7.02K Views0 Comments

Doritos chips are known for their bold flavor. In 2013 it was time to move from bold flavor to bold action. We started by giving fans control over how bold our concerts got at the SXSW music festival. We built the ta...

Switcheroo

4.14K Views0 Comments

As part of its 'Switcheroo' campaign, The Australian energy drink V challenged young Swedes to write whatever they want on a friend´s Facebook wall for one hour. Their only problem is that their friend could update yo...

Heinz Get Well Soup case study

5.94K Views0 Comments

The Agency enabled Heinz's Facebook fans to send personalised cans of 'get well' soup to sick friends, attracting 100k new fans.

ASUS T100: Get Everything Done on the Fly

6.12K Views0 Comments

The ‘Get Everything Done on the Fly’ campaign had enormous global success, both in business and in communication results. Breaking through the category clutter led to an unprecedented 30% global sales increase for 201...

Bulls Eye: BulldozerBQ

9.26K Views0 Comments

Margaritaville Case Study

4.98K Views0 Comments

The re-launch of the Mixed Drink Maker from Margaritaville!

Pizza Hut: Top This Challenge

5.14K Views0 Comments

This is a very neat idea by using an integrated campaign to promote Pizza Hut's $10 Any Pizza Deal using the only social medium on this planet -People.

Pizza Hut: Juan Time

6.58K Views0 Comments

Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.

Snapple: Best Stuff on Earth

5.83K Views0 Comments

Snapple needed to reclaim their 'Best Stuff on Earth' brand essence and engage their devoted fans in the digital environment. Campfire created a unique program that celebrated fan behaviors, fueled conversations and r...

Mini Cooper: Facebook 2012

4.87K Views0 Comments

In order to promote sales between 18-24 year olds and increase brand awareness R.Hansil created the Mini Match Program, using social media and interactive design to build the MINI Brand and increase sales among up and...

MTV Belgium’s Staying Alive Case Study

4.00K Views0 Comments

Most of us feel than running a campaign is restricted to running them by creating a page. But bending the norms does put you in the limelight. A similar approach such as MTV's was taken earlier by Olla Condoms which a...

Lacoste: Lacoste Live Launch

5.40K Views0 Comments

How to launch a clothing collection to consumers with an immersive experience? Go ahead! Watch the video!

TimTam: Truly Madly Tim Tam

5.17K Views0 Comments

Museum of the Great War: Facebook 1914

5.20K Views0 Comments

Imagine if Facebook had existed 100 years ago during World War I. Imagine living the War through the words, the images, the emotions of Leon Vivien, a French soldier sent to the front to fight for his country, to figh...

Bing: D-code JayZ

5.14K Views0 Comments

If you are going to take on Google at search then you are going to have to hire some heavy hitters which is exactly what Bing did when they brought in Jay Z and developed this brilliant innovative campaign to help lau...

Delta Lingerie – The First Facebook Poke Campaign

5.56K Views0 Comments

The brief was to promote "a one-time sales proposition on lingerie"; what Grey Tel Aviv did is film a 10-second, sexy and teasing video clip of our model getting dressed with Delta's Lingerie. To gain authenticity, th...

H&M: Fashion Tags

5.32K Views0 Comments

H&M wanted us to make their online shopping experience better. We created H&M Fashion Tag, a plug-in that lets you tag your H&M clothing in any photo or video.

Lyons: Puts the talk into tea

5.37K Views0 Comments

Rothco developed a campaign by putting conversations where it should be with a powerful integrated media strategy.

Vijay Sales: 100K Campaign Case Study

12.11K Views0 Comments

As Vijay Sales was approaching 1 Lakh Fans, they wanted to do something unique & remarkable. The most interesting part of this activity was it's originality in having employees participate in a unique activity ...

Lunchables: Now with Fruit Launch

5.71K Views0 Comments

Axe Apollo

7.59K Views0 Comments

In a marketing campaign too strange not to be true, the Axe brand of body spray/deodorant/smelly stuff for young men has recruited iconic astronaut Buzz Aldrin to promote their new “Apollo” scent for grooming products...

Khortitsa Vodka: Ice Case Study

4.78K Views0 Comments

A unique an innovative case study where the brand engaged the audience by making them blow wind into the Camera, thereby cooling off the screen.

Skittles: Mob the Rainbow

5.36K Views0 Comments

A Case Study on how Skittles converted people who liked the page Skittles on Facebook to Fans.

Temptations: KittyCat Hijack

6.25K Views0 Comments

Temptations are so irresistible, that when you shake a bag, real cats come out from hiding. But what would happen if we put the same irresistible shake online? We created KittyCat Hijack to find out.