Category: Facebook

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Dela: Say something Wonderful

7.33K Views2 Comments

We gave ordinary people a chance to say something wonderful to someone they really care about and filmed their speeches with 6 hidden cameras. The footage was used to develop extraordinary commercials, with real emoti...

Lacta: The Sweetest part of my life

5.00K Views1 Comments

See how Lacta, the leading milk chocolate brand in Greece, managed to grow its Facebook page into the most popular of any brand in the country, through a Facebook application that enabled users to express and share th...

Dexter: Trans-media Case Study

6.18K Views1 Comments

Lacta : The Love Story

4.74K Views1 Comments

To promote Lacta chocolate bar in Greece, Kraft Foods & OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. So...

Scandinavian Airlines: Pair of QR Codes

6.91K Views1 Comments

Scandinavian Airlines "2 for 1 offer it takes 2 to see" QR Code campaign.

P&G’s Secret: Mean Stinks Case Study

5.51K Views0 Comments

Parents can make matters worse. Schools don't know what to do. Anti-bullying laws backfire. The rumors, gossip, hateful and hurtful behavior that girls engage in are often an attempt to cover up their own fears and fl...

McDonalds HK: Share the Blessings

5.65K Views0 Comments

How McDonalds celebrated Chinese New Year in Hong Kong!

The Hidden Flag – Case Study

272 Views0 Comments

The Federation, Spain’s largest organization for LGBT+ rights, sent six activists from six different countries to Russia. Each person wore the shirt from their home country and together they formed the Rainbow flag.

Sony Ericsson: Xperiments

5.37K Views0 Comments

Hoe to turn Facebook users around? This is what Sony Ericsson exactly did!

Kit Kat: Break Delivery

6.82K Views0 Comments

Need a Break? Well, the Break Delivery Campaign from Kitkat did just that to excite consumers while delivering their Campaign Message. Managed by Gelattina - A Mexican agency based in Monterrey, with offices in Los An...

Medtronic Resolute Integrity Case Study

6.44K Views0 Comments

Cape Town Tourism: Branded Content Case Study

15.67K Views0 Comments

Above is the Cannes Lions Branded Content Gold Cape Town Tourism Case Study. Most tourism brands are gifted with big media and productions budgets. We didn't have that luxury. But we did have a beautiful city we wa...

Zellers: Everything Must Go!

5.16K Views0 Comments

In 2011, Zellers - an 80 year old brand in Canada announced that it was closing down their stores & make way for Target. But as they had one more year in operations, they had a very limited budget to sell their pr...

Volkswagen “Technically” Digital Campaign – Case Study

245 Views0 Comments

Volkswagen devised a quirky digital ad campaign to create the sense of difference between original genuine spare parts & non-genuine parts. It showcased the pitfalls of all things non-genuine in the most humorous way ...

Ford: Keyfree Login

5.08K Views0 Comments

Your smartphone becomes the key for Facebook, Twitter, Gmail... Publicité, marketing créativité www.llllitl.fr The Software "Ford Keyfree Login" automatically logs in and logs out your web accounts as you approach yo...

Doritos #BoldStage Case Study

7.42K Views0 Comments

Doritos chips are known for their bold flavor. In 2013 it was time to move from bold flavor to bold action. We started by giving fans control over how bold our concerts got at the SXSW music festival. We built the ...

Switcheroo

4.34K Views0 Comments

As part of its 'Switcheroo' campaign, The Australian energy drink V challenged young Swedes to write whatever they want on a friend´s Facebook wall for one hour. Their only problem is that their friend could update yo...

Heinz Get Well Soup case study

6.15K Views0 Comments

The Agency enabled Heinz's Facebook fans to send personalised cans of 'get well' soup to sick friends, attracting 100k new fans.

ASUS T100: Get Everything Done on the Fly

6.57K Views0 Comments

The ‘Get Everything Done on the Fly’ campaign had enormous global success, both in business and in communication results. Breaking through the category clutter led to an unprecedented 30% global sales increase for 201...

Bulls Eye: BulldozerBQ

9.51K Views0 Comments

Margaritaville Case Study

5.21K Views0 Comments

The re-launch of the Mixed Drink Maker from Margaritaville!

Pizza Hut: Top This Challenge

5.32K Views0 Comments

This is a very neat idea by using an integrated campaign to promote Pizza Hut's $10 Any Pizza Deal using the only social medium on this planet -People.

Pizza Hut: Juan Time

6.86K Views0 Comments

Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.

Snapple: Best Stuff on Earth

6.08K Views0 Comments

Snapple needed to reclaim their 'Best Stuff on Earth' brand essence and engage their devoted fans in the digital environment. Campfire created a unique program that celebrated fan behaviors, fueled conversations and r...

Mini Cooper: Facebook 2012

5.06K Views0 Comments

In order to promote sales between 18-24 year olds and increase brand awareness R.Hansil created the Mini Match Program, using social media and interactive design to build the MINI Brand and increase sales among up and...

MTV Belgium’s Staying Alive Case Study

4.15K Views0 Comments

Most of us feel than running a campaign is restricted to running them by creating a page. But bending the norms does put you in the limelight. A similar approach such as MTV's was taken earlier by Olla Condoms which a...

Lacoste: Lacoste Live Launch

5.68K Views0 Comments

How to launch a clothing collection to consumers with an immersive experience? Go ahead! Watch the video!

Corruption Detector – Cannes Lions 2018 (Case Study)

238 Views0 Comments

Using simple face recognition software, the app finds and retrieves politician's corruption records in Brazil.

TimTam: Truly Madly Tim Tam

5.38K Views0 Comments

Museum of the Great War: Facebook 1914

5.55K Views0 Comments

Imagine if Facebook had existed 100 years ago during World War I. Imagine living the War through the words, the images, the emotions of Leon Vivien, a French soldier sent to the front to fight for his country, to figh...

Bing: D-code JayZ

5.38K Views0 Comments

If you are going to take on Google at search then you are going to have to hire some heavy hitters which is exactly what Bing did when they brought in Jay Z and developed this brilliant innovative campaign to help lau...

Delta Lingerie – The First Facebook Poke Campaign

5.93K Views0 Comments

The brief was to promote "a one-time sales proposition on lingerie"; what Grey Tel Aviv did is film a 10-second, sexy and teasing video clip of our model getting dressed with Delta's Lingerie. To gain authenticity, th...

H&M: Fashion Tags

5.61K Views0 Comments

H&M wanted us to make their online shopping experience better. We created H&M Fashion Tag, a plug-in that lets you tag your H&M clothing in any photo or video.

Lyons: Puts the talk into tea

5.62K Views0 Comments

Rothco developed a campaign by putting conversations where it should be with a powerful integrated media strategy.

Vijay Sales: 100K Campaign Case Study

12.59K Views0 Comments

As Vijay Sales was approaching 1 Lakh Fans, they wanted to do something unique & remarkable. The most interesting part of this activity was it's originality in having employees participate in a unique activity ...