Category: Facebook

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Toyota: Try My Hybrid

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The ‘Try my Hybrid’ campaign in Norway is a social + mobile platform featuring real Toyota Hybrid owners – who for no money – signed on to let strangers, friends and neighbours (plus friends of friends through Faceboo...

ASUS T100: Get Everything Done on the Fly

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The ‘Get Everything Done on the Fly’ campaign had enormous global success, both in business and in communication results. Breaking through the category clutter led to an unprecedented 30% global sales increase for 201...

Kraft: ID Gum

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Gum used to be fun. Gum used to get you something extra and something worth collecting. We created an up-to-date digital version that will get teens collecting and chewing in the most mindblowingly amazing gum movemen...

Doritos #BoldStage Case Study

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Doritos chips are known for their bold flavor. In 2013 it was time to move from bold flavor to bold action. We started by giving fans control over how bold our concerts got at the SXSW music festival. We built the ta...

Temptations: KittyCat Hijack

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Temptations are so irresistible, that when you shake a bag, real cats come out from hiding. But what would happen if we put the same irresistible shake online? We created KittyCat Hijack to find out.

Tata Docomo: Facebook Ads Hyper Personalization

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How do you make sure your Facebook Ads are not ignored? Well, Put the persons name on it!

Cape Town Tourism: Branded Content Case Study

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Above is the Cannes Lions Branded Content Gold Cape Town Tourism Case Study. Most tourism brands are gifted with big media and productions budgets. We didn't have that luxury. But we did have a beautiful city we wa...

Ford: Keyfree Login

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Your smartphone becomes the key for Facebook, Twitter, Gmail... Publicité, marketing créativité www.llllitl.fr The Software "Ford Keyfree Login" automatically logs in and logs out your web accounts as you approach yo...

Lacta: The Sweetest part of my life

4.53K Views1 Comments

See how Lacta, the leading milk chocolate brand in Greece, managed to grow its Facebook page into the most popular of any brand in the country, through a Facebook application that enabled users to express and share th...

Vijay Sales: 100K Campaign Case Study

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As Vijay Sales was approaching 1 Lakh Fans, they wanted to do something unique & remarkable. The most interesting part of this activity was it's originality in having employees participate in a unique activity ...

Pizza Hut: Juan Time

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Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.

Bulls Eye: BulldozerBQ

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Museum of the Great War: Facebook 1914

4.56K Views0 Comments

Imagine if Facebook had existed 100 years ago during World War I. Imagine living the War through the words, the images, the emotions of Leon Vivien, a French soldier sent to the front to fight for his country, to figh...

Scandinavian Airlines: Pair of QR Codes

5.98K Views1 Comments

Scandinavian Airlines "2 for 1 offer it takes 2 to see" QR Code campaign.

Olla Condoms: Unexpected Babies

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This is a unique marketing campaign that went against Facebook norms by creating a shocking experience to spread the use of Olla Condoms. This video is sure to give you creepy ideas when planning your next campaign.

Why this Kolaveri Di Case Study

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Kolaveri Di was the predecessor of Gangnam Style. This is a case study of an Indian Song by Sony Music that became famous in 42 countries. Agency - Jack in the Box

Dela: Say something Wonderful

6.03K Views2 Comments

We gave ordinary people a chance to say something wonderful to someone they really care about and filmed their speeches with 6 hidden cameras. The footage was used to develop extraordinary commercials, with real emoti...

If I Die: Death Can Catch you Anywhere

4.86K Views0 Comments

IF i DIE', is a unique Facebook application that enables people to leave a message that will only be published after they die. Since nobody thinks they will die anytime soon, In order to encourage people to use this a...

The North Face, Red Flags

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To position The North Face as the pioneering, authentic outdoor brand in China, we developed an integrated campaign that brought the outdoor lifestyle closer to the consumer.

Cocacola: Polar Bears Super Bowl Case Study

5.97K Views0 Comments

Coca-Cola rolled out the details of its Super Bowl advertising on Thursday, and compared to what else we've seen, it looks pretty good. At first blush, the campaign, by Wieden + Kennedy in Portland, Ore., is just anot...

Febreeze: Thanks A Million

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CHALLENGE When Febreze reached one million fans on Facebook, we wanted to say thank you. So we did. Literally. One million times. SOLUTION For two days in June, everyone from brand managers to interns to agencies wer...

IKEA’s Facebook Showroom

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For the opening of the new IKEA Malmö store, they created a Facebook campaign. The mission was to create something engaging that would have the potential of spreading by itself beyond the borders of the Malmö region. ...

Yellow Chocolate

4.18K Views0 Comments

This Case Study won the Cannes Gold Media Lion in 2010. Yellow Pages went about changing the perception of the color of chocolate by creating a Yellow chocolate that would symbolize the brand.

Mr. Delivery: Fire the Chef

6.02K Views0 Comments

Mr. Delivery launched a campaign by modifying its Logo! Ever done the same for any campaign?

McDonalds HK: Share the Blessings

4.97K Views0 Comments

How McDonalds celebrated Chinese New Year in Hong Kong!

P&G’s Secret: Mean Stinks Case Study

4.74K Views0 Comments

Parents can make matters worse. Schools don't know what to do. Anti-bullying laws backfire. The rumors, gossip, hateful and hurtful behavior that girls engage in are often an attempt to cover up their own fears and fl...

Heinz Get Well Soup case study

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The Agency enabled Heinz's Facebook fans to send personalised cans of 'get well' soup to sick friends, attracting 100k new fans.

Dexter: Trans-media Case Study

5.41K Views1 Comments

Margaritaville Case Study

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The re-launch of the Mixed Drink Maker from Margaritaville!

Pizza Hut: Top This Challenge

4.83K Views0 Comments

This is a very neat idea by using an integrated campaign to promote Pizza Hut's $10 Any Pizza Deal using the only social medium on this planet -People.

Switcheroo

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As part of its 'Switcheroo' campaign, The Australian energy drink V challenged young Swedes to write whatever they want on a friend´s Facebook wall for one hour. Their only problem is that their friend could update yo...

Mini Cooper: Facebook 2012

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In order to promote sales between 18-24 year olds and increase brand awareness R.Hansil created the Mini Match Program, using social media and interactive design to build the MINI Brand and increase sales among up and...

MTV Belgium’s Staying Alive Case Study

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Most of us feel than running a campaign is restricted to running them by creating a page. But bending the norms does put you in the limelight. A similar approach such as MTV's was taken earlier by Olla Condoms which a...

Lacoste: Lacoste Live Launch

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How to launch a clothing collection to consumers with an immersive experience? Go ahead! Watch the video!

TimTam: Truly Madly Tim Tam

4.85K Views0 Comments

Snapple: Best Stuff on Earth

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Snapple needed to reclaim their 'Best Stuff on Earth' brand essence and engage their devoted fans in the digital environment. Campfire created a unique program that celebrated fan behaviors, fueled conversations and r...

Delta Lingerie – The First Facebook Poke Campaign

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The brief was to promote "a one-time sales proposition on lingerie"; what Grey Tel Aviv did is film a 10-second, sexy and teasing video clip of our model getting dressed with Delta's Lingerie. To gain authenticity, th...

H&M: Fashion Tags

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H&M wanted us to make their online shopping experience better. We created H&M Fashion Tag, a plug-in that lets you tag your H&M clothing in any photo or video.

Lyons: Puts the talk into tea

4.88K Views0 Comments

Rothco developed a campaign by putting conversations where it should be with a powerful integrated media strategy.

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