Category: Facebook

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Toyota: Try My Hybrid

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The ‘Try my Hybrid’ campaign in Norway is a social + mobile platform featuring real Toyota Hybrid owners – who for no money – signed on to let strangers, friends and neighbours (plus friends of friends through Faceboo...

ASUS T100: Get Everything Done on the Fly

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The ‘Get Everything Done on the Fly’ campaign had enormous global success, both in business and in communication results. Breaking through the category clutter led to an unprecedented 30% global sales increase for 201...

Kraft: ID Gum

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Gum used to be fun. Gum used to get you something extra and something worth collecting. We created an up-to-date digital version that will get teens collecting and chewing in the most mindblowingly amazing gum movemen...

Tata Docomo: Facebook Ads Hyper Personalization

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How do you make sure your Facebook Ads are not ignored? Well, Put the persons name on it!

Cape Town Tourism: Branded Content Case Study

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Above is the Cannes Lions Branded Content Gold Cape Town Tourism Case Study. Most tourism brands are gifted with big media and productions budgets. We didn't have that luxury. But we did have a beautiful city we wa...

Doritos #BoldStage Case Study

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Doritos chips are known for their bold flavor. In 2013 it was time to move from bold flavor to bold action. We started by giving fans control over how bold our concerts got at the SXSW music festival. We built the ta...

Temptations: KittyCat Hijack

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Temptations are so irresistible, that when you shake a bag, real cats come out from hiding. But what would happen if we put the same irresistible shake online? We created KittyCat Hijack to find out.

Scandinavian Airlines: Pair of QR Codes

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Scandinavian Airlines "2 for 1 offer it takes 2 to see" QR Code campaign.

Olla Condoms: Unexpected Babies

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This is a unique marketing campaign that went against Facebook norms by creating a shocking experience to spread the use of Olla Condoms. This video is sure to give you creepy ideas when planning your next campaign.

Why this Kolaveri Di Case Study

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Kolaveri Di was the predecessor of Gangnam Style. This is a case study of an Indian Song by Sony Music that became famous in 42 countries. Agency - Jack in the Box

Dela: Say something Wonderful

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We gave ordinary people a chance to say something wonderful to someone they really care about and filmed their speeches with 6 hidden cameras. The footage was used to develop extraordinary commercials, with real emoti...

If I Die: Death Can Catch you Anywhere

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IF i DIE', is a unique Facebook application that enables people to leave a message that will only be published after they die. Since nobody thinks they will die anytime soon, In order to encourage people to use this a...

The North Face, Red Flags

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To position The North Face as the pioneering, authentic outdoor brand in China, we developed an integrated campaign that brought the outdoor lifestyle closer to the consumer.

Carnival Cruise Lines: Didja Ever

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Cocacola: Polar Bears Super Bowl Case Study

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Coca-Cola rolled out the details of its Super Bowl advertising on Thursday, and compared to what else we've seen, it looks pretty good. At first blush, the campaign, by Wieden + Kennedy in Portland, Ore., is just anot...

Febreeze: Thanks A Million

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CHALLENGE When Febreze reached one million fans on Facebook, we wanted to say thank you. So we did. Literally. One million times. SOLUTION For two days in June, everyone from brand managers to interns to agencies wer...

IKEA’s Facebook Showroom

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For the opening of the new IKEA Malmö store, they created a Facebook campaign. The mission was to create something engaging that would have the potential of spreading by itself beyond the borders of the Malmö region. ...

Yellow Chocolate

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This Case Study won the Cannes Gold Media Lion in 2010. Yellow Pages went about changing the perception of the color of chocolate by creating a Yellow chocolate that would symbolize the brand.

Mr. Delivery: Fire the Chef

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Mr. Delivery launched a campaign by modifying its Logo! Ever done the same for any campaign?

McDonalds HK: Share the Blessings

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How McDonalds celebrated Chinese New Year in Hong Kong!

P&G’s Secret: Mean Stinks Case Study

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Parents can make matters worse. Schools don't know what to do. Anti-bullying laws backfire. The rumors, gossip, hateful and hurtful behavior that girls engage in are often an attempt to cover up their own fears and fl...

Ford: Keyfree Login

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Your smartphone becomes the key for Facebook, Twitter, Gmail... Publicité, marketing créativité www.llllitl.fr The Software "Ford Keyfree Login" automatically logs in and logs out your web accounts as you approach yo...

Lacta: The Sweetest part of my life

4.70K Views1 Comments

See how Lacta, the leading milk chocolate brand in Greece, managed to grow its Facebook page into the most popular of any brand in the country, through a Facebook application that enabled users to express and share th...

Vijay Sales: 100K Campaign Case Study

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As Vijay Sales was approaching 1 Lakh Fans, they wanted to do something unique & remarkable. The most interesting part of this activity was it's originality in having employees participate in a unique activity ...

Pizza Hut: Juan Time

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Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.

Bulls Eye: BulldozerBQ

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Museum of the Great War: Facebook 1914

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Imagine if Facebook had existed 100 years ago during World War I. Imagine living the War through the words, the images, the emotions of Leon Vivien, a French soldier sent to the front to fight for his country, to figh...

Axe Footy: The Sexier Side of Football

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Axe's own football tournament on Facebook during Euro 2012.

Guru Ridza: Jaffo biscuits Case Study

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The man with the answer – Guru Jafforidza When asked to launch Jaffo biscuits, we first launched a guru – Guru Ridza. The only man in the world who had one answer to every question. That answer is WHY NOT. He decided ...

Air China: The Check-in Campaign

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The brief: How can we raise awareness that Air China flies, not only to China but also throughout Asia, while also making the brand a winner in the Swedish market? The solution: We carefully selected a number of Asia...

Heineken: Social Christmas Tree

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For 2011's festive celebrations, Heineken has created what could possibly be the world's most social Christmas tree. Send your friends a unique festive greeting at http://www.socialtree.sg and watch it come alive as a...

Shiner: Bocklove.com Case Study

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How a 100 old beer brand brought back the love they lost through an integrated campaign

Nescafe: Cover Photo Unveil Case Study

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Avonmore: Peakfresh.ie Case Study

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Peakfresh.ie celebrates the fact that Avonmore provide only the very freshest milk from a select group of Irish farmers. We made a website that tells the story of Avonmore milk from glass to grass, with the help of Bo...

Lacta: The Video Clip

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Microsoft: Graphing the Game

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For Microsoft's sponsorship of the British & Irish Lions rugby tour to Australia, we turned a brief for a single print ad into an integrated campaign that used real-time match data captured on-screen to create 'li...

LEGO: Festival of Play

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Corona: Find your Beach

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Corona Extra, the number one imported beer brand in the U.S., evolved the "Find Your Beach" mantra in 2011 to challenge consumers to be introspective. The campaign introduces a new wave of interactive elements to tran...

Skittles – Update the Rainbow

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Using The Super Mega Rainbow Updater Facebook fans visiting the UK Skittles page could post their current status update to a call centre operator. The operators read each update out loud before posting the video back ...