Category: Facebook

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Skittles – Update the Rainbow

5.09K Views0 Comments

Using The Super Mega Rainbow Updater Facebook fans visiting the UK Skittles page could post their current status update to a call centre operator. The operators read each update out loud before posting the video back ...

Obermutten – A little village goes global

5.84K Views0 Comments

This is the story of how a Facebook Page changed the tourism traffic to one tiny village in Graubünden in Switzerland.

Nike Basketball – Black Mumba

5.28K Views0 Comments

When Kobe Bryant steps on the court, he transforms into his alter ego, The Black Mamba. Kobe has millions of fans across the globe, so we decided to give them the power to transform Kobe digitally. We developed a cust...

Volkswagen: Street Quest

5.29K Views0 Comments

Since 1951, South Africans have loved Volkswagen. In fact, you'll probably find one on every street, road, highway and byway in the country. We were asked to find an innovative way to celebrate the impact that Volksw...

McDonalds: Come as you are Case Study

5.84K Views0 Comments

Lynx Rise: Wake Up & Stay Alert

4.68K Views0 Comments

Lynx Rise launched this campaign to support the launch of Lynx Rise Morning Shower Gel. All we got to say is - Wake Up & Stay Alert!

Vapiano Pizza Competition

5.38K Views0 Comments

Vapiano is an Italian restaurant chain that brings the great flavours of Italy together with fresh Australian produce to be a little Italian, a lot Australian. Vapiano wanted to find a way to engage and grow their Fa...

Woolmark – Fashion by Feelings

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How to engage a new generation of wool consumer with a social media campaign by circul8.com.au Have a look at the results!

Sony Ericsson: Xperiments

5.23K Views0 Comments

Hoe to turn Facebook users around? This is what Sony Ericsson exactly did!

Kit Kat: Break Delivery

6.65K Views0 Comments

Need a Break? Well, the Break Delivery Campaign from Kitkat did just that to excite consumers while delivering their Campaign Message. Managed by Gelattina - A Mexican agency based in Monterrey, with offices in Los An...

Burger King – Whopper Sacrifice

5.44K Views0 Comments

In 2009, Burger King created an innovative way to showcase how much the Americans love the Whopper Burger in a way that was detrimental to Facebooks Growth. Although Facebook took it down after a few weeks, the campai...

Medtronic Resolute Integrity Case Study

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Zellers: Everything Must Go!

5.00K Views0 Comments

In 2011, Zellers - an 80 year old brand in Canada announced that it was closing down their stores & make way for Target. But as they had one more year in operations, they had a very limited budget to sell their pr...

Heinz Get Well Soup case study

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The Agency enabled Heinz's Facebook fans to send personalised cans of 'get well' soup to sick friends, attracting 100k new fans.

Dexter: Trans-media Case Study

6.01K Views1 Comments

Margaritaville Case Study

5.06K Views0 Comments

The re-launch of the Mixed Drink Maker from Margaritaville!

Pizza Hut: Top This Challenge

5.20K Views0 Comments

This is a very neat idea by using an integrated campaign to promote Pizza Hut's $10 Any Pizza Deal using the only social medium on this planet -People.

Switcheroo

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As part of its 'Switcheroo' campaign, The Australian energy drink V challenged young Swedes to write whatever they want on a friend´s Facebook wall for one hour. Their only problem is that their friend could update yo...

Mini Cooper: Facebook 2012

4.95K Views0 Comments

In order to promote sales between 18-24 year olds and increase brand awareness R.Hansil created the Mini Match Program, using social media and interactive design to build the MINI Brand and increase sales among up and...

MTV Belgium’s Staying Alive Case Study

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Most of us feel than running a campaign is restricted to running them by creating a page. But bending the norms does put you in the limelight. A similar approach such as MTV's was taken earlier by Olla Condoms which a...

Lacoste: Lacoste Live Launch

5.51K Views0 Comments

How to launch a clothing collection to consumers with an immersive experience? Go ahead! Watch the video!

TimTam: Truly Madly Tim Tam

5.23K Views0 Comments

Snapple: Best Stuff on Earth

5.93K Views0 Comments

Snapple needed to reclaim their 'Best Stuff on Earth' brand essence and engage their devoted fans in the digital environment. Campfire created a unique program that celebrated fan behaviors, fueled conversations and r...

Delta Lingerie – The First Facebook Poke Campaign

5.72K Views0 Comments

The brief was to promote "a one-time sales proposition on lingerie"; what Grey Tel Aviv did is film a 10-second, sexy and teasing video clip of our model getting dressed with Delta's Lingerie. To gain authenticity, th...

H&M: Fashion Tags

5.42K Views0 Comments

H&M wanted us to make their online shopping experience better. We created H&M Fashion Tag, a plug-in that lets you tag your H&M clothing in any photo or video.

Lyons: Puts the talk into tea

5.45K Views0 Comments

Rothco developed a campaign by putting conversations where it should be with a powerful integrated media strategy.

Lunchables: Now with Fruit Launch

5.79K Views0 Comments

Axe Apollo

7.69K Views0 Comments

In a marketing campaign too strange not to be true, the Axe brand of body spray/deodorant/smelly stuff for young men has recruited iconic astronaut Buzz Aldrin to promote their new “Apollo” scent for grooming products...

Bing: D-code JayZ

5.23K Views0 Comments

If you are going to take on Google at search then you are going to have to hire some heavy hitters which is exactly what Bing did when they brought in Jay Z and developed this brilliant innovative campaign to help lau...

Khortitsa Vodka: Ice Case Study

4.83K Views0 Comments

A unique an innovative case study where the brand engaged the audience by making them blow wind into the Camera, thereby cooling off the screen.

Skittles: Mob the Rainbow

5.43K Views0 Comments

A Case Study on how Skittles converted people who liked the page Skittles on Facebook to Fans.

Oreo: Daily Twist Case study

6.09K Views0 Comments

Sure Oreo is an awesome brand when it comes to engaging people with its kidvertising tactics but this campaign purely ran on Facebook with content innovation. The campaign gained huge interaction with a combination of...

Dominos: DomiCopter Case Study

7.08K Views0 Comments

Introducing the ‘DomiCopter’ Dominos’ First Pizza Delivery Drone that will escape traffic, and ensure you get your pizza hot, no matter how far away you are. This Domicopter was built by Aerosights Dean Wynton and Ton...

Lacta : The Love Story

4.60K Views1 Comments

To promote Lacta chocolate bar in Greece, Kraft Foods & OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. So...

AT&T: A Gift That Money Can’t Buy

4.74K Views0 Comments

For this years AT&T Youth Holiday campaign, users were able to share once in a lifetime gifts so incredible they were virtually priceless! The personalized gifts "that money can't buy" were sent out in the hopes o...

Axe Footy: The Sexier Side of Football

4.88K Views0 Comments

Axe's own football tournament on Facebook during Euro 2012.

Guru Ridza: Jaffo biscuits Case Study

4.92K Views0 Comments

The man with the answer – Guru Jafforidza When asked to launch Jaffo biscuits, we first launched a guru – Guru Ridza. The only man in the world who had one answer to every question. That answer is WHY NOT. He decided ...

Air China: The Check-in Campaign

5.77K Views0 Comments

The brief: How can we raise awareness that Air China flies, not only to China but also throughout Asia, while also making the brand a winner in the Swedish market? The solution: We carefully selected a number of Asia...