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Above is the Cannes Lions Branded Content Gold Cape Town Tourism Case Study. Most tourism brands are gifted with big media and productions budgets. We didn't have that luxury. But we did have a beautiful city we wa...
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This is a unique marketing campaign that went against Facebook norms by creating a shocking experience to spread the use of Olla Condoms. This video is sure to give you creepy ideas when planning your next campaign.
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As part of its 'Switcheroo' campaign, The Australian energy drink V challenged young Swedes to write whatever they want on a friend´s Facebook wall for one hour. Their only problem is that their friend could update yo...
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In order to promote sales between 18-24 year olds and increase brand awareness R.Hansil created the Mini Match Program, using social media and interactive design to build the MINI Brand and increase sales among up and...
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Mr. Delivery launched a campaign by modifying its Logo! Ever done the same for any campaign?
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Sure Oreo is an awesome brand when it comes to engaging people with its kidvertising tactics but this campaign purely ran on Facebook with content innovation. The campaign gained huge interaction with a combination of...
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Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.
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Vapiano is an Italian restaurant chain that brings the great flavours of Italy together with fresh Australian produce to be a little Italian, a lot Australian. Vapiano wanted to find a way to engage and grow their Fa...
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The man with the answer – Guru Jafforidza When asked to launch Jaffo biscuits, we first launched a guru – Guru Ridza. The only man in the world who had one answer to every question. That answer is WHY NOT. He decided ...
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We gave ordinary people a chance to say something wonderful to someone they really care about and filmed their speeches with 6 hidden cameras. The footage was used to develop extraordinary commercials, with real emoti...
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Using The Super Mega Rainbow Updater Facebook fans visiting the UK Skittles page could post their current status update to a call centre operator. The operators read each update out loud before posting the video back ...
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Doritos chips are known for their bold flavor. In 2013 it was time to move from bold flavor to bold action. We started by giving fans control over how bold our concerts got at the SXSW music festival. We built the ta...
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For this years AT&T Youth Holiday campaign, users were able to share once in a lifetime gifts so incredible they were virtually priceless! The personalized gifts "that money can't buy" were sent out in the hopes o...
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Axe's own football tournament on Facebook during Euro 2012.
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See how Lacta, the leading milk chocolate brand in Greece, managed to grow its Facebook page into the most popular of any brand in the country, through a Facebook application that enabled users to express and share th...
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Rothco developed a campaign by putting conversations where it should be with a powerful integrated media strategy.
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The ‘Try my Hybrid’ campaign in Norway is a social + mobile platform featuring real Toyota Hybrid owners – who for no money – signed on to let strangers, friends and neighbours (plus friends of friends through Faceboo...
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How McDonalds celebrated Chinese New Year in Hong Kong!
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A Case Study on how Skittles converted people who liked the page Skittles on Facebook to Fans.
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The ‘Get Everything Done on the Fly’ campaign had enormous global success, both in business and in communication results. Breaking through the category clutter led to an unprecedented 30% global sales increase for 201...
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This is the story of how a Facebook Page changed the tourism traffic to one tiny village in Graubünden in Switzerland.
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Your smartphone becomes the key for Facebook, Twitter, Gmail... Publicité, marketing créativité www.llllitl.fr The Software "Ford Keyfree Login" automatically logs in and logs out your web accounts as you approach yo...
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IF i DIE', is a unique Facebook application that enables people to leave a message that will only be published after they die. Since nobody thinks they will die anytime soon, In order to encourage people to use this a...
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In 2011, Zellers - an 80 year old brand in Canada announced that it was closing down their stores & make way for Target. But as they had one more year in operations, they had a very limited budget to sell their pr...
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Temptations are so irresistible, that when you shake a bag, real cats come out from hiding. But what would happen if we put the same irresistible shake online? We created KittyCat Hijack to find out.
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Hoe to turn Facebook users around? This is what Sony Ericsson exactly did!
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This is a very neat idea by using an integrated campaign to promote Pizza Hut's $10 Any Pizza Deal using the only social medium on this planet -People.
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