Category: Facebook

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Zellers: Everything Must Go!

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In 2011, Zellers - an 80 year old brand in Canada announced that it was closing down their stores & make way for Target. But as they had one more year in operations, they had a very limited budget to sell their pr...

Yellow Chocolate

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This Case Study won the Cannes Gold Media Lion in 2010. Yellow Pages went about changing the perception of the color of chocolate by creating a Yellow chocolate that would symbolize the brand.

Woolmark – Fashion by Feelings

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How to engage a new generation of wool consumer with a social media campaign by circul8.com.au Have a look at the results!

Why this Kolaveri Di Case Study

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Kolaveri Di was the predecessor of Gangnam Style. This is a case study of an Indian Song by Sony Music that became famous in 42 countries. Agency - Jack in the Box

Volkswagen: Street Quest

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Since 1951, South Africans have loved Volkswagen. In fact, you'll probably find one on every street, road, highway and byway in the country. We were asked to find an innovative way to celebrate the impact that Volksw...

Vijay Sales: 100K Campaign Case Study

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As Vijay Sales was approaching 1 Lakh Fans, they wanted to do something unique & remarkable. The most interesting part of this activity was it's originality in having employees participate in a unique activity ...

Vapiano Pizza Competition

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Vapiano is an Italian restaurant chain that brings the great flavours of Italy together with fresh Australian produce to be a little Italian, a lot Australian. Vapiano wanted to find a way to engage and grow their Fa...

TimTam: Truly Madly Tim Tam

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The North Face, Red Flags

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To position The North Face as the pioneering, authentic outdoor brand in China, we developed an integrated campaign that brought the outdoor lifestyle closer to the consumer.

Temptations: KittyCat Hijack

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Temptations are so irresistible, that when you shake a bag, real cats come out from hiding. But what would happen if we put the same irresistible shake online? We created KittyCat Hijack to find out.

Tata Docomo: Facebook Ads Hyper Personalization

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How do you make sure your Facebook Ads are not ignored? Well, Put the persons name on it!

Switcheroo

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As part of its 'Switcheroo' campaign, The Australian energy drink V challenged young Swedes to write whatever they want on a friend´s Facebook wall for one hour. Their only problem is that their friend could update yo...

Sony Ericsson: Xperiments

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Hoe to turn Facebook users around? This is what Sony Ericsson exactly did!

Snapple: Best Stuff on Earth

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Snapple needed to reclaim their 'Best Stuff on Earth' brand essence and engage their devoted fans in the digital environment. Campfire created a unique program that celebrated fan behaviors, fueled conversations and r...

Skittles: Mob the Rainbow

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A Case Study on how Skittles converted people who liked the page Skittles on Facebook to Fans.

Skittles – Update the Rainbow

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Using The Super Mega Rainbow Updater Facebook fans visiting the UK Skittles page could post their current status update to a call centre operator. The operators read each update out loud before posting the video back ...

Shiner: Bocklove.com Case Study

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How a 100 old beer brand brought back the love they lost through an integrated campaign

Scandinavian Airlines: Pair of QR Codes

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Scandinavian Airlines "2 for 1 offer it takes 2 to see" QR Code campaign.

Pizza Hut: Top This Challenge

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This is a very neat idea by using an integrated campaign to promote Pizza Hut's $10 Any Pizza Deal using the only social medium on this planet -People.

Pizza Hut: Juan Time

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Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.

P&G’s Secret: Mean Stinks Case Study

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Parents can make matters worse. Schools don't know what to do. Anti-bullying laws backfire. The rumors, gossip, hateful and hurtful behavior that girls engage in are often an attempt to cover up their own fears and fl...

Oreo: Daily Twist Case study

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Sure Oreo is an awesome brand when it comes to engaging people with its kidvertising tactics but this campaign purely ran on Facebook with content innovation. The campaign gained huge interaction with a combination of...

Olla Condoms: Unexpected Babies

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This is a unique marketing campaign that went against Facebook norms by creating a shocking experience to spread the use of Olla Condoms. This video is sure to give you creepy ideas when planning your next campaign.

Obermutten – A little village goes global

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This is the story of how a Facebook Page changed the tourism traffic to one tiny village in Graubünden in Switzerland.

Nike Basketball – Black Mumba

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When Kobe Bryant steps on the court, he transforms into his alter ego, The Black Mamba. Kobe has millions of fans across the globe, so we decided to give them the power to transform Kobe digitally. We developed a cust...

Nescafe: Cover Photo Unveil Case Study

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Museum of the Great War: Facebook 1914

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Imagine if Facebook had existed 100 years ago during World War I. Imagine living the War through the words, the images, the emotions of Leon Vivien, a French soldier sent to the front to fight for his country, to figh...

MTV Belgium’s Staying Alive Case Study

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Most of us feel than running a campaign is restricted to running them by creating a page. But bending the norms does put you in the limelight. A similar approach such as MTV's was taken earlier by Olla Condoms which a...

Mr. Delivery: Fire the Chef

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Mr. Delivery launched a campaign by modifying its Logo! Ever done the same for any campaign?

Mini Cooper: Facebook 2012

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In order to promote sales between 18-24 year olds and increase brand awareness R.Hansil created the Mini Match Program, using social media and interactive design to build the MINI Brand and increase sales among up and...

Microsoft: Graphing the Game

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For Microsoft's sponsorship of the British & Irish Lions rugby tour to Australia, we turned a brief for a single print ad into an integrated campaign that used real-time match data captured on-screen to create 'li...

Medtronic Resolute Integrity Case Study

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McDonalds: Come as you are Case Study

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McDonalds HK: Share the Blessings

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How McDonalds celebrated Chinese New Year in Hong Kong!

Margaritaville Case Study

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The re-launch of the Mixed Drink Maker from Margaritaville!

Lyons: Puts the talk into tea

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Rothco developed a campaign by putting conversations where it should be with a powerful integrated media strategy.

Lynx Rise: Wake Up & Stay Alert

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Lynx Rise launched this campaign to support the launch of Lynx Rise Morning Shower Gel. All we got to say is - Wake Up & Stay Alert!

Lunchables: Now with Fruit Launch

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