Category: Facebook

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Why this Kolaveri Di Case Study

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Kolaveri Di was the predecessor of Gangnam Style. This is a case study of an Indian Song by Sony Music that became famous in 42 countries. Agency - Jack in the Box

Oreo: Daily Twist Case study

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Sure Oreo is an awesome brand when it comes to engaging people with its kidvertising tactics but this campaign purely ran on Facebook with content innovation. The campaign gained huge interaction with a combination of...

Lunchables: Now with Fruit Launch

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TimTam: Truly Madly Tim Tam

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Pizza Hut: Top This Challenge

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This is a very neat idea by using an integrated campaign to promote Pizza Hut's $10 Any Pizza Deal using the only social medium on this planet -People.

Ford: Keyfree Login

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Your smartphone becomes the key for Facebook, Twitter, Gmail... Publicité, marketing créativité www.llllitl.fr The Software "Ford Keyfree Login" automatically logs in and logs out your web accounts as you approach yo...

Sony Ericsson: Xperiments

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Hoe to turn Facebook users around? This is what Sony Ericsson exactly did!

Volkswagen: Street Quest

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Since 1951, South Africans have loved Volkswagen. In fact, you'll probably find one on every street, road, highway and byway in the country. We were asked to find an innovative way to celebrate the impact that Volksw...

Corona: Find your Beach

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Corona Extra, the number one imported beer brand in the U.S., evolved the "Find Your Beach" mantra in 2011 to challenge consumers to be introspective. The campaign introduces a new wave of interactive elements to tran...

Cocacola: Polar Bears Super Bowl Case Study

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Coca-Cola rolled out the details of its Super Bowl advertising on Thursday, and compared to what else we've seen, it looks pretty good. At first blush, the campaign, by Wieden + Kennedy in Portland, Ore., is just anot...

Heineken: Social Christmas Tree

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For 2011's festive celebrations, Heineken has created what could possibly be the world's most social Christmas tree. Send your friends a unique festive greeting at http://www.socialtree.sg and watch it come alive as a...

Scandinavian Airlines: Pair of QR Codes

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Scandinavian Airlines "2 for 1 offer it takes 2 to see" QR Code campaign.

Skittles: Mob the Rainbow

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A Case Study on how Skittles converted people who liked the page Skittles on Facebook to Fans.

H&M: Fashion Tags

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H&M wanted us to make their online shopping experience better. We created H&M Fashion Tag, a plug-in that lets you tag your H&M clothing in any photo or video.

MTV Belgium’s Staying Alive Case Study

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Most of us feel than running a campaign is restricted to running them by creating a page. But bending the norms does put you in the limelight. A similar approach such as MTV's was taken earlier by Olla Condoms which a...

Dexter: Trans-media Case Study

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P&G’s Secret: Mean Stinks Case Study

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Parents can make matters worse. Schools don't know what to do. Anti-bullying laws backfire. The rumors, gossip, hateful and hurtful behavior that girls engage in are often an attempt to cover up their own fears and fl...

Woolmark – Fashion by Feelings

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How to engage a new generation of wool consumer with a social media campaign by circul8.com.au Have a look at the results!

Nike Basketball – Black Mumba

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When Kobe Bryant steps on the court, he transforms into his alter ego, The Black Mamba. Kobe has millions of fans across the globe, so we decided to give them the power to transform Kobe digitally. We developed a cust...

Yellow Chocolate

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This Case Study won the Cannes Gold Media Lion in 2010. Yellow Pages went about changing the perception of the color of chocolate by creating a Yellow chocolate that would symbolize the brand.

The North Face, Red Flags

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To position The North Face as the pioneering, authentic outdoor brand in China, we developed an integrated campaign that brought the outdoor lifestyle closer to the consumer.

Air China: The Check-in Campaign

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The brief: How can we raise awareness that Air China flies, not only to China but also throughout Asia, while also making the brand a winner in the Swedish market? The solution: We carefully selected a number of Asia...

Lacta : The Love Story

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To promote Lacta chocolate bar in Greece, Kraft Foods & OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. So...

Bing: D-code JayZ

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If you are going to take on Google at search then you are going to have to hire some heavy hitters which is exactly what Bing did when they brought in Jay Z and developed this brilliant innovative campaign to help lau...

Snapple: Best Stuff on Earth

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Snapple needed to reclaim their 'Best Stuff on Earth' brand essence and engage their devoted fans in the digital environment. Campfire created a unique program that celebrated fan behaviors, fueled conversations and r...

Switcheroo

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As part of its 'Switcheroo' campaign, The Australian energy drink V challenged young Swedes to write whatever they want on a friend´s Facebook wall for one hour. Their only problem is that their friend could update yo...

Lacta: The Sweetest part of my life

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See how Lacta, the leading milk chocolate brand in Greece, managed to grow its Facebook page into the most popular of any brand in the country, through a Facebook application that enabled users to express and share th...

Burger King – Whopper Sacrifice

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In 2009, Burger King created an innovative way to showcase how much the Americans love the Whopper Burger in a way that was detrimental to Facebooks Growth. Although Facebook took it down after a few weeks, the campai...

Lynx Rise: Wake Up & Stay Alert

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Lynx Rise launched this campaign to support the launch of Lynx Rise Morning Shower Gel. All we got to say is - Wake Up & Stay Alert!

Skittles – Update the Rainbow

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Using The Super Mega Rainbow Updater Facebook fans visiting the UK Skittles page could post their current status update to a call centre operator. The operators read each update out loud before posting the video back ...

IKEA’s Facebook Showroom

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For the opening of the new IKEA Malmö store, they created a Facebook campaign. The mission was to create something engaging that would have the potential of spreading by itself beyond the borders of the Malmö region. ...

If I Die: Death Can Catch you Anywhere

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IF i DIE', is a unique Facebook application that enables people to leave a message that will only be published after they die. Since nobody thinks they will die anytime soon, In order to encourage people to use this a...

Olla Condoms: Unexpected Babies

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This is a unique marketing campaign that went against Facebook norms by creating a shocking experience to spread the use of Olla Condoms. This video is sure to give you creepy ideas when planning your next campaign.

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