Category: Google
DPA – Adoptable Trends – Case Study
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Turning shelter dogs into trending topics. They feel that shelter dogs lack attention & online exposure to find a permanent home. The idea was simple, They renamed adoptable dogs after something that earns a lot of at...
TAGWORDS – Cannes Lions 2018 – Case Study
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Tagwords leverages the ubiquity of Google search by replacing a billboard image with a search phrase. Viewers who followed the instructions found historical images of musicians enjoying (or wasting) Budweiser--images ...
Coca-Cola Contour Digital Campaign – Case Study
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As a brand that stands for happiness, for their 100th birthday they created a campaign that spread happiness on social media and celebrate the iconic bottle shape.
The Oreo Eclipse – Case Study
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Oreo launched a campaign to coincide with solar eclipse to amplify its current global push Play with Oreo.
Burn that Ad! – Burger King – Case Study
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Burger King is encouraging customers to ‘burn’ the adverts of rival fast food chains using a new augmented reality. An app that sees billboards engulfed in flames to reveal a mobile coupon for a free whopper sandwich ...
The Nightmare King – Case study
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Can a burger actually give you nightmares? That’s what Burger King set out to prove with an unusual research study for its latest Halloween limited time offer: The Nightmare King.
TIDE: It’s a Tide Ad! – Case Study
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The Super Bowl has long provided a platform for the USA's biggest brands to prove their creative worth. In 2017 Tide and Saatchi & Saatchi did this with Bradshaw Stain, a live broadcast hijacking which confused viewer...
Chevrolet ‘Sonic’ Campaign – Case Study
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Chevrolet launched a series of YouTube videos for the Chevy 'Sonic' campaign, supported by a full suite of YouTube & Google ads. They saw a net increase in subscribers on their YouTube channel, as well as increase...
Stride: Mad Intense Gum Case Study
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Pizza Hut: Juan Time
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Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.
Dark Knight: Why So Serious? – Batman
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In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?" tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds ...
If I Die: Death Can Catch you Anywhere
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IF i DIE', is a unique Facebook application that enables people to leave a message that will only be published after they die. Since nobody thinks they will die anytime soon, In order to encourage people to use this a...
KLM Surprise
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How would you like to receive a gift, when you are sitting in the airport waiting to board the aircraft? KLM, the Dutch Airline, did just that, but in an equally innovative manner.
