Category: Twitter

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Mercedes-Benz Tweet Race

7.81K Views2 Comments

The Mercedes-Benz Tweet Race was the world's first twitter campaign which included Social Powered Cars.  The campaign had almost 30,000 active participants with over 72,000 Facebook Fans and 77,000 Twitter Followers w...

Dela: Say something Wonderful

6.59K Views2 Comments

We gave ordinary people a chance to say something wonderful to someone they really care about and filmed their speeches with 6 hidden cameras. The footage was used to develop extraordinary commercials, with real emoti...

Wheat Thins: Twitter Case Study

5.29K Views2 Comments

The Escape Pod created and produced a very successful TV and Social Media campaign for Wheat Thins. This video details the thinking behind the idea along with the results

Dexter: Trans-media Case Study

5.69K Views1 Comments

Volkswagen Polo: “Polowers”

5.89K Views1 Comments

Twitter Case Study. Fuel the car with your tweets :P

Lacta : The Love Story

4.40K Views1 Comments

To promote Lacta chocolate bar in Greece, Kraft Foods & OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. So...

P&G’s Secret: Mean Stinks Case Study

5.03K Views0 Comments

Parents can make matters worse. Schools don't know what to do. Anti-bullying laws backfire. The rumors, gossip, hateful and hurtful behavior that girls engage in are often an attempt to cover up their own fears and fl...

Toyota: Try My Hybrid

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The ‘Try my Hybrid’ campaign in Norway is a social + mobile platform featuring real Toyota Hybrid owners – who for no money – signed on to let strangers, friends and neighbours (plus friends of friends through Faceboo...

Pepsi: Tweet20 Case Study

4.67K Views0 Comments

This is the first ever cricket tournament on twitter. One of the innovative campaigns a brand could run only using Twitter. Although the experience might not be as great as Wheat thins, for a campaign that might have ...

360i: Twinter Wonderland Case Study

4.72K Views0 Comments

In the wake of experiencing the devastation of Hurricane Sandy firsthand, and just a few weeks before the holidays, we wanted to use our talents for the greater good—using the annual agency holiday card as the platfor...

Burger King: Angry Tweets Case Study

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Burger King launches a campaign that counters negative tweets that occur when opening up their new store.

Brothers for Life: #HIVArmy Case Study

4.60K Views0 Comments

In South Africa alone, Aids kills 1000 people every single day. Brother's for Life, a South African NGO, wanted to create an impact on World Aids Day based on this insight, with a next-to-nothing budget with raising a...

Lady Gaga’s Workshop

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In the winter of 2011, Lady Gaga teamed up with legendary retailer Barneys New York, for its first ever holiday promotional partnership. Digital Surgeons was brought in to bring the campaign alive digitally. Through t...

Kit Kat: Break Delivery

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Need a Break? Well, the Break Delivery Campaign from Kitkat did just that to excite consumers while delivering their Campaign Message. Managed by Gelattina - A Mexican agency based in Monterrey, with offices in Los An...

Volkswagen: Twitter Zoom Case Study

4.85K Views0 Comments

Volkswagen Brazil recently sponsored one of the biggest music festival in Sao Paulo Brazil, the Planeta Terra Festival, where they decided to promote the Fox. Through a mashup of Twitter, Google maps and real world pr...

Brisbane Writers Festival 2012 Case Study

4.75K Views0 Comments

If anyone does anything for 50 years we think they deserve a pat on the back. And none more so than the Brisbane Writers Festival, who are celebrating their 50th anniversary in 2012. Our problem? How to create a conce...

JELL-O Pudding Face

32.09K Views0 Comments

This is what Kraft's Jell-O Pudding did to turn frowns upside down on Twitter.

Scribe Billboard Case Study

4.90K Views0 Comments

The ScribeBillboard was an interactive live action billboard located on one of the most important streets in Mexico City. It housed the artist Cecilia Beaven during 10 days, with the only purpose to transform a huge w...

Digital Kitchen: Meet Stanley

7.34K Views0 Comments

What if a player piano could take requests? In the hacker/maker spirit of DIGITALKITCHEN, our team re-imagined a forgotten technology as a simple interactive experience that connects people and music and in new way. M...

Allen Solly: Tweeple powered launch

4.84K Views0 Comments

To launch the new Autumn Winter collection with us, we went social and carried out 'India's first Tweeple powered billboard!' There are 52 Fridays in a year, and 52 Shirts were up for the grabs. We launched the Hot F...

Snapple: Best Stuff on Earth

5.64K Views0 Comments

Snapple needed to reclaim their 'Best Stuff on Earth' brand essence and engage their devoted fans in the digital environment. Campfire created a unique program that celebrated fan behaviors, fueled conversations and r...

Land Lakes: Cheese Chatter Case Study

5.98K Views0 Comments

Cocacola: Polar Bears Super Bowl Case Study

6.31K Views0 Comments

Coca-Cola rolled out the details of its Super Bowl advertising on Thursday, and compared to what else we've seen, it looks pretty good. At first blush, the campaign, by Wieden + Kennedy in Portland, Ore., is just anot...

U.S Cellular: Call Someone Who Cares

4.87K Views0 Comments

A US Cellular project to reply back in real time to angry customer tweets with sweet customer service songs.

Bing: D-code JayZ

4.97K Views0 Comments

If you are going to take on Google at search then you are going to have to hire some heavy hitters which is exactly what Bing did when they brought in Jay Z and developed this brilliant innovative campaign to help lau...

Pizza Hut: Juan Time

6.40K Views0 Comments

Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.

Comodo NYC: The Instagram Menu

5.59K Views0 Comments

An exciting tactical idea for implementing the usage of Instagram app on a customer's smart phone thereby creating a customer driven Menu!

Ben & Jerry’s Fair Tweets!

4.19K Views0 Comments

Ben & Jerry’s have just launched a new social campaign highlighting the importance of World Fair Trade Day. Called “Fair Tweets“, the campaign leverages your unused twitter characters as messages, hash tags and li...

Axe Apollo

7.24K Views0 Comments

In a marketing campaign too strange not to be true, the Axe brand of body spray/deodorant/smelly stuff for young men has recruited iconic astronaut Buzz Aldrin to promote their new “Apollo” scent for grooming products...

Sony Ericsson: Xperiments

4.97K Views0 Comments

Hoe to turn Facebook users around? This is what Sony Ericsson exactly did!

AT&T: A Gift That Money Can’t Buy

4.44K Views0 Comments

For this years AT&T Youth Holiday campaign, users were able to share once in a lifetime gifts so incredible they were virtually priceless! The personalized gifts "that money can't buy" were sent out in the hopes o...

South Africa Tourism: Meet South Africa Case Study

6.42K Views0 Comments

The 1st Case Study clip from the #MeetSouthAfrica Blogger's Trip to South Africa.

Ford: Keyfree Login

4.76K Views0 Comments

Your smartphone becomes the key for Facebook, Twitter, Gmail... Publicité, marketing créativité www.llllitl.fr The Software "Ford Keyfree Login" automatically logs in and logs out your web accounts as you approach yo...

The North Face, Red Flags

5.73K Views0 Comments

To position The North Face as the pioneering, authentic outdoor brand in China, we developed an integrated campaign that brought the outdoor lifestyle closer to the consumer.

Guru Ridza: Jaffo biscuits Case Study

4.63K Views0 Comments

The man with the answer – Guru Jafforidza When asked to launch Jaffo biscuits, we first launched a guru – Guru Ridza. The only man in the world who had one answer to every question. That answer is WHY NOT. He decided ...

Superdry: #Superdrive Campaign

4.80K Views0 Comments

This is a Twitter campaign that Brandmovers ran for launching Iconic British apparel brand Superdry in India. A very similar campaign that can be mapped to would be the Mercedez-Benz Tweet Race which we had shared ear...

Vijay Sales: 100K Campaign Case Study

11.64K Views0 Comments

As Vijay Sales was approaching 1 Lakh Fans, they wanted to do something unique & remarkable. The most interesting part of this activity was it's originality in having employees participate in a unique activity ...

Carnival Cruise Lines: Didja Ever

6.48K Views0 Comments

Yellow Chocolate

4.39K Views0 Comments

This Case Study won the Cannes Gold Media Lion in 2010. Yellow Pages went about changing the perception of the color of chocolate by creating a Yellow chocolate that would symbolize the brand.

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