Category: Twitter

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Dexter: Trans-media Case Study

6.25K Views1 Comments

Wheat Thins: Twitter Case Study

5.81K Views2 Comments

The Escape Pod created and produced a very successful TV and Social Media campaign for Wheat Thins. This video details the thinking behind the idea along with the results

Lacta : The Love Story

4.79K Views1 Comments

To promote Lacta chocolate bar in Greece, Kraft Foods & OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. So...

South Africa Tourism: Meet South Africa Case Study

6.94K Views0 Comments

The 1st Case Study clip from the #MeetSouthAfrica Blogger's Trip to South Africa.

Kit Kat: Break Delivery

6.90K Views0 Comments

Need a Break? Well, the Break Delivery Campaign from Kitkat did just that to excite consumers while delivering their Campaign Message. Managed by Gelattina - A Mexican agency based in Monterrey, with offices in Los An...

Bing: D-code JayZ

5.45K Views0 Comments

If you are going to take on Google at search then you are going to have to hire some heavy hitters which is exactly what Bing did when they brought in Jay Z and developed this brilliant innovative campaign to help lau...

Nike Basketball – Black Mumba

5.52K Views0 Comments

When Kobe Bryant steps on the court, he transforms into his alter ego, The Black Mamba. Kobe has millions of fans across the globe, so we decided to give them the power to transform Kobe digitally. We developed a cust...

Cocacola: Polar Bears Super Bowl Case Study

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Coca-Cola rolled out the details of its Super Bowl advertising on Thursday, and compared to what else we've seen, it looks pretty good. At first blush, the campaign, by Wieden + Kennedy in Portland, Ore., is just anot...

The North Face, Red Flags

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To position The North Face as the pioneering, authentic outdoor brand in China, we developed an integrated campaign that brought the outdoor lifestyle closer to the consumer.

AT&T: A Gift That Money Can’t Buy

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For this years AT&T Youth Holiday campaign, users were able to share once in a lifetime gifts so incredible they were virtually priceless! The personalized gifts "that money can't buy" were sent out in the hopes o...

Kraft: ID Gum

6.60K Views0 Comments

Gum used to be fun. Gum used to get you something extra and something worth collecting. We created an up-to-date digital version that will get teens collecting and chewing in the most mindblowingly amazing gum movemen...

JELL-O Pudding Face

32.81K Views0 Comments

This is what Kraft's Jell-O Pudding did to turn frowns upside down on Twitter.

Brisbane Writers Festival 2012 Case Study

5.16K Views0 Comments

If anyone does anything for 50 years we think they deserve a pat on the back. And none more so than the Brisbane Writers Festival, who are celebrating their 50th anniversary in 2012. Our problem? How to create a conce...

If I Die: Death Can Catch you Anywhere

5.83K Views0 Comments

IF i DIE', is a unique Facebook application that enables people to leave a message that will only be published after they die. Since nobody thinks they will die anytime soon, In order to encourage people to use this a...

Axe Apollo

7.92K Views0 Comments

In a marketing campaign too strange not to be true, the Axe brand of body spray/deodorant/smelly stuff for young men has recruited iconic astronaut Buzz Aldrin to promote their new “Apollo” scent for grooming products...

Chevrolet ‘Sonic’ Campaign – Case Study

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Chevrolet launched a series of YouTube videos for the Chevy 'Sonic' campaign, supported by a full suite of YouTube & Google ads. They saw a net increase in subscribers on their YouTube channel, as well as increase...

Vijay Sales: 100K Campaign Case Study

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As Vijay Sales was approaching 1 Lakh Fans, they wanted to do something unique & remarkable. The most interesting part of this activity was it's originality in having employees participate in a unique activity ...

Allen Solly: Tweeple powered launch

5.40K Views0 Comments

To launch the new Autumn Winter collection with us, we went social and carried out 'India's first Tweeple powered billboard!' There are 52 Fridays in a year, and 52 Shirts were up for the grabs. We launched the Hot F...

Volkswagen Polo: “Polowers”

6.75K Views1 Comments

Twitter Case Study. Fuel the car with your tweets :P

Guru Ridza: Jaffo biscuits Case Study

5.13K Views0 Comments

The man with the answer – Guru Jafforidza When asked to launch Jaffo biscuits, we first launched a guru – Guru Ridza. The only man in the world who had one answer to every question. That answer is WHY NOT. He decided ...

Mercedes-Benz Tweet Race

9.65K Views2 Comments

The Mercedes-Benz Tweet Race was the world's first twitter campaign which included Social Powered Cars.  The campaign had almost 30,000 active participants with over 72,000 Facebook Fans and 77,000 Twitter Followers w...

Sony Ericsson: Xperiments

5.42K Views0 Comments

Hoe to turn Facebook users around? This is what Sony Ericsson exactly did!

The Hidden Flag – Case Study

389 Views0 Comments

The Federation, Spain’s largest organization for LGBT+ rights, sent six activists from six different countries to Russia. Each person wore the shirt from their home country and together they formed the Rainbow flag.

iSpy Levis

5.12K Views0 Comments

Host's Levi's campaign in Australia. A real world game and mobile treasure hunt designed to get people talking about, and wearing Levis again.

Burger King: Angry Tweets Case Study

7.03K Views0 Comments

Burger King launches a campaign that counters negative tweets that occur when opening up their new store.

P&G’s Secret: Mean Stinks Case Study

5.57K Views0 Comments

Parents can make matters worse. Schools don't know what to do. Anti-bullying laws backfire. The rumors, gossip, hateful and hurtful behavior that girls engage in are often an attempt to cover up their own fears and fl...

Land Lakes: Cheese Chatter Case Study

6.45K Views0 Comments

Amazon – Alexa Loses Her Voice

390 Views0 Comments

After a teaser ad where Amazon’s Alexa loses her voice, with an appearance by founder and chief executive officer Jeff Bezos, the story continues by showing Alexa celebrity replacements for the e-commerce giant’s Supe...

Volkswagen: Twitter Zoom Case Study

5.31K Views0 Comments

Volkswagen Brazil recently sponsored one of the biggest music festival in Sao Paulo Brazil, the Planeta Terra Festival, where they decided to promote the Fox. Through a mashup of Twitter, Google maps and real world pr...

Microsoft: Graphing the Game

8.89K Views0 Comments

For Microsoft's sponsorship of the British & Irish Lions rugby tour to Australia, we turned a brief for a single print ad into an integrated campaign that used real-time match data captured on-screen to create 'li...

Superdry: #Superdrive Campaign

5.22K Views0 Comments

This is a Twitter campaign that Brandmovers ran for launching Iconic British apparel brand Superdry in India. A very similar campaign that can be mapped to would be the Mercedez-Benz Tweet Race which we had shared ear...

Ben & Jerry’s Fair Tweets!

4.59K Views0 Comments

Ben & Jerry’s have just launched a new social campaign highlighting the importance of World Fair Trade Day. Called “Fair Tweets“, the campaign leverages your unused twitter characters as messages, hash tags and li...