Category: Twitter

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Lacta : The Love Story

4.44K Views1 Comments

To promote Lacta chocolate bar in Greece, Kraft Foods & OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. So...

Ben & Jerry’s Fair Tweets!

4.22K Views0 Comments

Ben & Jerry’s have just launched a new social campaign highlighting the importance of World Fair Trade Day. Called “Fair Tweets“, the campaign leverages your unused twitter characters as messages, hash tags and li...

Bing: D-code JayZ

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If you are going to take on Google at search then you are going to have to hire some heavy hitters which is exactly what Bing did when they brought in Jay Z and developed this brilliant innovative campaign to help lau...

Snapple: Best Stuff on Earth

5.67K Views0 Comments

Snapple needed to reclaim their 'Best Stuff on Earth' brand essence and engage their devoted fans in the digital environment. Campfire created a unique program that celebrated fan behaviors, fueled conversations and r...

JELL-O Pudding Face

32.12K Views0 Comments

This is what Kraft's Jell-O Pudding did to turn frowns upside down on Twitter.

Lady Gaga’s Workshop

4.71K Views0 Comments

In the winter of 2011, Lady Gaga teamed up with legendary retailer Barneys New York, for its first ever holiday promotional partnership. Digital Surgeons was brought in to bring the campaign alive digitally. Through t...

Mercedes-Benz Tweet Race

7.93K Views2 Comments

The Mercedes-Benz Tweet Race was the world's first twitter campaign which included Social Powered Cars.  The campaign had almost 30,000 active participants with over 72,000 Facebook Fans and 77,000 Twitter Followers w...

iSpy Levis

4.64K Views0 Comments

Host's Levi's campaign in Australia. A real world game and mobile treasure hunt designed to get people talking about, and wearing Levis again.

If I Die: Death Can Catch you Anywhere

5.22K Views0 Comments

IF i DIE', is a unique Facebook application that enables people to leave a message that will only be published after they die. Since nobody thinks they will die anytime soon, In order to encourage people to use this a...