Category: Twitter

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Axe Apollo

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In a marketing campaign too strange not to be true, the Axe brand of body spray/deodorant/smelly stuff for young men has recruited iconic astronaut Buzz Aldrin to promote their new “Apollo” scent for grooming products...

South Africa Tourism: Meet South Africa Case Study

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The 1st Case Study clip from the #MeetSouthAfrica Blogger's Trip to South Africa.

Guru Ridza: Jaffo biscuits Case Study

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The man with the answer – Guru Jafforidza When asked to launch Jaffo biscuits, we first launched a guru – Guru Ridza. The only man in the world who had one answer to every question. That answer is WHY NOT. He decided ...

Avonmore: Peakfresh.ie Case Study

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Peakfresh.ie celebrates the fact that Avonmore provide only the very freshest milk from a select group of Irish farmers. We made a website that tells the story of Avonmore milk from glass to grass, with the help of Bo...

Microsoft: Graphing the Game

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For Microsoft's sponsorship of the British & Irish Lions rugby tour to Australia, we turned a brief for a single print ad into an integrated campaign that used real-time match data captured on-screen to create 'li...

Toyota: Try My Hybrid

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The ‘Try my Hybrid’ campaign in Norway is a social + mobile platform featuring real Toyota Hybrid owners – who for no money – signed on to let strangers, friends and neighbours (plus friends of friends through Faceboo...

Vijay Sales: 100K Campaign Case Study

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As Vijay Sales was approaching 1 Lakh Fans, they wanted to do something unique & remarkable. The most interesting part of this activity was it's originality in having employees participate in a unique activity ...

Burger King: Angry Tweets Case Study

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Burger King launches a campaign that counters negative tweets that occur when opening up their new store.

Chevrolet ‘Sonic’ Campaign – Case Study

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Chevrolet launched a series of YouTube videos for the Chevy 'Sonic' campaign, supported by a full suite of YouTube & Google ads. They saw a net increase in subscribers on their YouTube channel, as well as increase...

The Hidden Flag – Case Study

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The Federation, Spain’s largest organization for LGBT+ rights, sent six activists from six different countries to Russia. Each person wore the shirt from their home country and together they formed the Rainbow flag.

Amazon – Alexa Loses Her Voice

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After a teaser ad where Amazon’s Alexa loses her voice, with an appearance by founder and chief executive officer Jeff Bezos, the story continues by showing Alexa celebrity replacements for the e-commerce giant’s Supe...

Corruption Detector – Cannes Lions 2018 (Case Study)

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Using simple face recognition software, the app finds and retrieves politician's corruption records in Brazil.

Einstein’s Chalkboard – Case Study

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National Geographic 'Genius' created a Twitter-Powered Chalkboard Robot to show off the genius of Einstein, which is also the focus of the series.The Chalkbot brings the inventor's brilliant mind to life via a chalkbo...

ACE ABN AMRO campaign

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The Drum Experience Awards 2019 with its ‘Game Changers’ campaign for ABN AMRO.