Category: Twitter

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Guru Ridza: Jaffo biscuits Case Study

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The man with the answer – Guru Jafforidza When asked to launch Jaffo biscuits, we first launched a guru – Guru Ridza. The only man in the world who had one answer to every question. That answer is WHY NOT. He decided ...

Pepsi: Tweet20 Case Study

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This is the first ever cricket tournament on twitter. One of the innovative campaigns a brand could run only using Twitter. Although the experience might not be as great as Wheat thins, for a campaign that might have ...

iSpy Levis

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Host's Levi's campaign in Australia. A real world game and mobile treasure hunt designed to get people talking about, and wearing Levis again.

AT&T: A Gift That Money Can’t Buy

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For this years AT&T Youth Holiday campaign, users were able to share once in a lifetime gifts so incredible they were virtually priceless! The personalized gifts "that money can't buy" were sent out in the hopes o...

Why this Kolaveri Di Case Study

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Kolaveri Di was the predecessor of Gangnam Style. This is a case study of an Indian Song by Sony Music that became famous in 42 countries. Agency - Jack in the Box

Lacta : The Love Story

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To promote Lacta chocolate bar in Greece, Kraft Foods & OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. So...

Yellow Chocolate

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This Case Study won the Cannes Gold Media Lion in 2010. Yellow Pages went about changing the perception of the color of chocolate by creating a Yellow chocolate that would symbolize the brand.

Ben & Jerry’s Fair Tweets!

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Ben & Jerry’s have just launched a new social campaign highlighting the importance of World Fair Trade Day. Called “Fair Tweets“, the campaign leverages your unused twitter characters as messages, hash tags and li...