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Ikea wanted to show that they were more than just a store that feature a few products. In order to show it, they created a campaign with smart media planning and highly compact video production techniques. Watch this ...
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For the first time Tippex engaged viewers on Youtube and allowed them to change the name of a video and to rewrite the story. They called it the Tippexperience. It started with a video called "a hunter shoots a bear"....
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Turkcell was launching new smart phones bundled with mobile internet and wanted to create awareness among the heavy internet users. They created a first of it's kind live competition that took place in the home ground...
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American Rom, a campaign of deception run in Romania in 2010, has won the Grand Prix in the Promo & Activation Lions at Cannes International Festival of Creativity. Romania’s ROM, manufactured by Kandia Dulce, is ...
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This video highlights YouTube Innovations that help in spreading brand awareness!
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Lynx Rise launched this campaign to support the launch of Lynx Rise Morning Shower Gel. All we got to say is - Wake Up & Stay Alert!
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Snapple needed to reclaim their 'Best Stuff on Earth' brand essence and engage their devoted fans in the digital environment. Campfire created a unique program that celebrated fan behaviors, fueled conversations and r...
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To promote Lacta chocolate bar in Greece, Kraft Foods & OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. So...
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This Human Resources Campaign won - Effies 2009: Grand Prix Winner & 1 Gold - Spikes Asia 2009: 3 Golds & 1 Bronze - Media Magazines Top 5 Campaigns for Asia-Pacific in 2008
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A Social Campaign, run majorly on Youtube with interactive features linking to other videos on the channel. The campaign quickly gained momentum on various media channels as it was one of the most innovative ideas in ...
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When Kobe Bryant steps on the court, he transforms into his alter ego, The Black Mamba. Kobe has millions of fans across the globe, so we decided to give them the power to transform Kobe digitally. We developed a cust...
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An overwhelming case study about the Old Spice Campaign - The Man you man can smell like
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Parents can make matters worse. Schools don't know what to do. Anti-bullying laws backfire. The rumors, gossip, hateful and hurtful behavior that girls engage in are often an attempt to cover up their own fears and fl...
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Case Study of Doritos' Late Night 360 project with Rihanna's music video of "Who's that Chick" and its release concert taking place all over the world.
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Dominoes wanted to create a sensation during the Superbowl & they wanted to create two applications - Pizza Tracker & Pizza Builder. This case study shows what they did to set the stage.
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AXA is Belgium's first insurance company to launch an iPhone app. Their free application helps and guides you through some basic steps when you have a car accident
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Kolaveri Di was the predecessor of Gangnam Style. This is a case study of an Indian Song by Sony Music that became famous in 42 countries. Agency - Jack in the Box
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Asian Paints is one of the popular brands in India when it comes to Home Furnishing. But how does this brand exploit users challenges to their recent campaigns on TV? The brands did just that to prove their claims for...
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A US Cellular project to reply back in real time to angry customer tweets with sweet customer service songs.
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This case study video showcases a particularly successful BBH product launch campaign for Lynx.
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For this years AT&T Youth Holiday campaign, users were able to share once in a lifetime gifts so incredible they were virtually priceless! The personalized gifts "that money can't buy" were sent out in the hopes o...
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In 2011, Zellers - an 80 year old brand in Canada announced that it was closing down their stores & make way for Target. But as they had one more year in operations, they had a very limited budget to sell their pr...
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Lacta is the leading chocolate brand in Greece. Continuing its strategy of being a symbol for the sweetness of love, Lacta invited its fans to submit their stories of unfulfilled love, with the promise to give them, t...
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One of kind video experience! Watch with 3D glasses!
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Need a Break? Well, the Break Delivery Campaign from Kitkat did just that to excite consumers while delivering their Campaign Message. Managed by Gelattina - A Mexican agency based in Monterrey, with offices in Los An...
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In a region where it's taboo to talk about hooking up, we decided to sing about it. Check out our award-winning Valentine's work for Axe in the Gulf. Winner at the Dubai Lynx 2013 Silver in Media - Best Use of Social...
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