Category: Youtube

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Lacta : The Love Story

4.74K Views1 Comments

To promote Lacta chocolate bar in Greece, Kraft Foods & OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. So...

Vijay Sales: 100K Campaign Case Study

12.60K Views0 Comments

As Vijay Sales was approaching 1 Lakh Fans, they wanted to do something unique & remarkable. The most interesting part of this activity was it's originality in having employees participate in a unique activity ...

Cadbury RollPack

5.09K Views0 Comments

This video highlights YouTube Innovations that help in spreading brand awareness!

Intel and Toshiba’s “The Beauty Inside”

7.58K Views0 Comments

"The Beauty Inside" is the story of a guy named Alex who wakes up every day as a different person. He is always the same person on the inside, but on the outside, he is somebody else. When he meets Leah and falls in l...

Axe Wingman Case Study

4.80K Views0 Comments

In a region where it's taboo to talk about hooking up, we decided to sing about it. Check out our award-winning Valentine's work for Axe in the Gulf. Winner at the Dubai Lynx 2013 Silver in Media - Best Use of Soc...

The North Face, Red Flags

6.29K Views0 Comments

To position The North Face as the pioneering, authentic outdoor brand in China, we developed an integrated campaign that brought the outdoor lifestyle closer to the consumer.

Why this Kolaveri Di Case Study

4.80K Views0 Comments

Kolaveri Di was the predecessor of Gangnam Style. This is a case study of an Indian Song by Sony Music that became famous in 42 countries. Agency - Jack in the Box

Rihanna Doritos Late Nights

5.93K Views0 Comments

Case Study of Doritos' Late Night 360 project with Rihanna's music video of "Who's that Chick" and its release concert taking place all over the world.

Axe: Susan Glenn Case Study

8.06K Views3 Comments

The Lynx Effect hits China

4.96K Views0 Comments

This case study video showcases a particularly successful BBH product launch campaign for Lynx.

AT&T: A Gift That Money Can’t Buy

4.93K Views0 Comments

For this years AT&T Youth Holiday campaign, users were able to share once in a lifetime gifts so incredible they were virtually priceless! The personalized gifts "that money can't buy" were sent out in the hopes o...

ASUS T100: Get Everything Done on the Fly

6.57K Views0 Comments

The ‘Get Everything Done on the Fly’ campaign had enormous global success, both in business and in communication results. Breaking through the category clutter led to an unprecedented 30% global sales increase for 201...

Axe: Young & Mature Case Study

6.70K Views0 Comments

One of kind video experience! Watch with 3D glasses!

Old Spice: The Man your man can smell like

4.82K Views0 Comments

An overwhelming case study about the Old Spice Campaign - The Man you man can smell like

Dark Knight: Why So Serious? – Batman

5.29K Views0 Comments

In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?" tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds ...

U.S Cellular: Call Someone Who Cares

5.46K Views0 Comments

A US Cellular project to reply back in real time to angry customer tweets with sweet customer service songs.

Audi R8 : Gone in 5 seconds Case Study

219 Views0 Comments

The new Audi R8 can do 0-100km/h in 3.5 seconds. They noticed that people usually skip the ads before a YouTube video after 5 seconds. So, they took a media space that people stop engaging with after 5 seconds and use...

Lynx Rise: Wake Up & Stay Alert

4.83K Views0 Comments

Lynx Rise launched this campaign to support the launch of Lynx Rise Morning Shower Gel. All we got to say is - Wake Up & Stay Alert!

Kit Kat: Break Delivery

6.82K Views0 Comments

Need a Break? Well, the Break Delivery Campaign from Kitkat did just that to excite consumers while delivering their Campaign Message. Managed by Gelattina - A Mexican agency based in Monterrey, with offices in Los An...

Tourism Australia: British Lions Australia 2013 Rugby Tour

6.75K Views0 Comments

This 'viral' media-generating campaign was designed to help Tourism Australia attract more British and Irish rugby fans to sign up for the long and expensive tour down under. We took a famous speech by legend Jim Telf...

Sodimac And La Casa Eco – Skip This Behavior

4.98K Views0 Comments

Case study around a beautifully executed pre-roll campaign from Sodimac and La Casa Eco. Developed by Draft FCB Mayo Digital in Chile. Encourages users to skip a behavior rather than skip an ad.

TimTam: Truly Madly Tim Tam

5.38K Views0 Comments

Dominoes Pizza – You got 30 minutes

4.46K Views0 Comments

Dominoes wanted to create a sensation during the Superbowl & they wanted to create two applications - Pizza Tracker & Pizza Builder. This case study shows what they did to set the stage.

A Hunter Shoots the Bear

4.55K Views0 Comments

For the first time Tippex engaged viewers on Youtube and allowed them to change the name of a video and to rewrite the story. They called it the Tippexperience. It started with a video called "a hunter shoots a bear"....

ALS: Ice Bucket Challenge Case Study

8.05K Views0 Comments

Corruption Detector – Cannes Lions 2018 (Case Study)

243 Views0 Comments

Using simple face recognition software, the app finds and retrieves politician's corruption records in Brazil.

LEGO: Duplo Evolution

5.22K Views0 Comments

Lacta: Love in the end

5.51K Views0 Comments

Lacta is the leading chocolate brand in Greece. Continuing its strategy of being a symbol for the sweetness of love, Lacta invited its fans to submit their stories of unfulfilled love, with the promise to give them, t...

Dexter: Trans-media Case Study

6.18K Views1 Comments

Desparados Beer – YouTube Takeover

4.96K Views0 Comments

AXA: Car Insurance

6.29K Views0 Comments

AXA is Belgium's first insurance company to launch an iPhone app. Their free application helps and guides you through some basic steps when you have a car accident

Toyota: Try My Hybrid

11.65K Views0 Comments

The ‘Try my Hybrid’ campaign in Norway is a social + mobile platform featuring real Toyota Hybrid owners – who for no money – signed on to let strangers, friends and neighbours (plus friends of friends through Faceboo...

MoneyControl.com – RockTheSabha

6.43K Views1 Comments

Supari Studios developed a case study for Moneycontrol.com's Budget 2012 Campaign - Rock the Sabha. SS played a small part in putting together digital video content for this integrated campaign which has garnered a bu...

Cocacola: Polar Bears Super Bowl Case Study

7.03K Views0 Comments

Coca-Cola rolled out the details of its Super Bowl advertising on Thursday, and compared to what else we've seen, it looks pretty good. At first blush, the campaign, by Wieden + Kennedy in Portland, Ore., is just anot...