Category: Youtube

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Lacta: Love in the end

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Lacta is the leading chocolate brand in Greece. Continuing its strategy of being a symbol for the sweetness of love, Lacta invited its fans to submit their stories of unfulfilled love, with the promise to give them, t...

GMP: Raffles Place Ghost

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This Human Resources Campaign won - Effies 2009: Grand Prix Winner & 1 Gold - Spikes Asia 2009: 3 Golds & 1 Bronze - Media Magazines Top 5 Campaigns for Asia-Pacific in 2008

Lacta : The Love Story

4.48K Views1 Comments

To promote Lacta chocolate bar in Greece, Kraft Foods & OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. So...

The Lynx Effect hits China

4.67K Views0 Comments

This case study video showcases a particularly successful BBH product launch campaign for Lynx.

AT&T: A Gift That Money Can’t Buy

4.53K Views0 Comments

For this years AT&T Youth Holiday campaign, users were able to share once in a lifetime gifts so incredible they were virtually priceless! The personalized gifts "that money can't buy" were sent out in the hopes o...

American ROM

4.43K Views0 Comments

American Rom, a campaign of deception run in Romania in 2010, has won the Grand Prix in the Promo & Activation Lions at Cannes International Festival of Creativity. Romania’s ROM, manufactured by Kandia Dulce, is ...

Dominoes Pizza – You got 30 minutes

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Dominoes wanted to create a sensation during the Superbowl & they wanted to create two applications - Pizza Tracker & Pizza Builder. This case study shows what they did to set the stage.

P&G’s Secret: Mean Stinks Case Study

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Parents can make matters worse. Schools don't know what to do. Anti-bullying laws backfire. The rumors, gossip, hateful and hurtful behavior that girls engage in are often an attempt to cover up their own fears and fl...

LEGO: Duplo Evolution

4.93K Views0 Comments

Ikea 365 Day Campaign

5.41K Views0 Comments

Ikea wanted to show that they were more than just a store that feature a few products. In order to show it, they created a campaign with smart media planning and highly compact video production techniques. Watch this ...

Axe: Susan Glenn Case Study

7.31K Views2 Comments

Dark Knight: Why So Serious? – Batman

5.01K Views0 Comments

In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?" tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds ...

Pizza Hut: Juan Time

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Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.

Vijay Sales: 100K Campaign Case Study

11.95K Views0 Comments

As Vijay Sales was approaching 1 Lakh Fans, they wanted to do something unique & remarkable. The most interesting part of this activity was it's originality in having employees participate in a unique activity ...

Guru Ridza: Jaffo biscuits Case Study

4.74K Views0 Comments

The man with the answer – Guru Jafforidza When asked to launch Jaffo biscuits, we first launched a guru – Guru Ridza. The only man in the world who had one answer to every question. That answer is WHY NOT. He decided ...

Old Spice: The Man your man can smell like

4.56K Views0 Comments

An overwhelming case study about the Old Spice Campaign - The Man you man can smell like

The North Face, Red Flags

5.86K Views0 Comments

To position The North Face as the pioneering, authentic outdoor brand in China, we developed an integrated campaign that brought the outdoor lifestyle closer to the consumer.

Metropolitan Police: Choose an Ending!

4.04K Views0 Comments

A Social Campaign, run majorly on Youtube with interactive features linking to other videos on the channel. The campaign quickly gained momentum on various media channels as it was one of the most innovative ideas in ...

A Hunter Shoots the Bear

4.23K Views0 Comments

For the first time Tippex engaged viewers on Youtube and allowed them to change the name of a video and to rewrite the story. They called it the Tippexperience. It started with a video called "a hunter shoots a bear"....

Lynx Rise: Wake Up & Stay Alert

4.48K Views0 Comments

Lynx Rise launched this campaign to support the launch of Lynx Rise Morning Shower Gel. All we got to say is - Wake Up & Stay Alert!

Snapple: Best Stuff on Earth

5.74K Views0 Comments

Snapple needed to reclaim their 'Best Stuff on Earth' brand essence and engage their devoted fans in the digital environment. Campfire created a unique program that celebrated fan behaviors, fueled conversations and r...

OCD Foundation: Shortest Ad Ever

3.98K Views0 Comments

The shortest video ad ever that reached more than 10,000 people for its innovative nature to make people experience what is it like to have OCD.

AXA: Car Insurance

5.94K Views0 Comments

AXA is Belgium's first insurance company to launch an iPhone app. Their free application helps and guides you through some basic steps when you have a car accident

Rihanna Doritos Late Nights

5.48K Views0 Comments

Case Study of Doritos' Late Night 360 project with Rihanna's music video of "Who's that Chick" and its release concert taking place all over the world.

Intel and Toshiba’s “The Beauty Inside”

7.13K Views0 Comments

"The Beauty Inside" is the story of a guy named Alex who wakes up every day as a different person. He is always the same person on the inside, but on the outside, he is somebody else. When he meets Leah and falls in l...

U.S Cellular: Call Someone Who Cares

5.00K Views0 Comments

A US Cellular project to reply back in real time to angry customer tweets with sweet customer service songs.

Yellow Chocolate

4.47K Views0 Comments

This Case Study won the Cannes Gold Media Lion in 2010. Yellow Pages went about changing the perception of the color of chocolate by creating a Yellow chocolate that would symbolize the brand.

Zellers: Everything Must Go!

4.76K Views0 Comments

In 2011, Zellers - an 80 year old brand in Canada announced that it was closing down their stores & make way for Target. But as they had one more year in operations, they had a very limited budget to sell their pr...

Axe Apollo

7.43K Views0 Comments

In a marketing campaign too strange not to be true, the Axe brand of body spray/deodorant/smelly stuff for young men has recruited iconic astronaut Buzz Aldrin to promote their new “Apollo” scent for grooming products...

Pepsi: Jeff Gordon Test Drive Case Study

9.83K Views0 Comments

Riding along with Gordon and the salesman is a prominently displayed can of Pepsi Max ... because the video is a commercial. Uploaded to Youtube by Pepsi on Tuesday, the video racked up more than 7 million views by Th...

Asian Paints Royale: The Wall that takes it all!

4.87K Views0 Comments

Asian Paints is one of the popular brands in India when it comes to Home Furnishing. But how does this brand exploit users challenges to their recent campaigns on TV? The brands did just that to prove their claims for...

Cadbury RollPack

4.86K Views0 Comments

This video highlights YouTube Innovations that help in spreading brand awareness!

Sodimac And La Casa Eco – Skip This Behavior

4.68K Views0 Comments

Case study around a beautifully executed pre-roll campaign from Sodimac and La Casa Eco. Developed by Draft FCB Mayo Digital in Chile. Encourages users to skip a behavior rather than skip an ad.

Cocacola: Polar Bears Super Bowl Case Study

6.49K Views0 Comments

Coca-Cola rolled out the details of its Super Bowl advertising on Thursday, and compared to what else we've seen, it looks pretty good. At first blush, the campaign, by Wieden + Kennedy in Portland, Ore., is just anot...

Tourism Australia: British Lions Australia 2013 Rugby Tour

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This 'viral' media-generating campaign was designed to help Tourism Australia attract more British and Irish rugby fans to sign up for the long and expensive tour down under. We took a famous speech by legend Jim Telf...

Toyota: Try My Hybrid

10.93K Views0 Comments

The ‘Try my Hybrid’ campaign in Norway is a social + mobile platform featuring real Toyota Hybrid owners – who for no money – signed on to let strangers, friends and neighbours (plus friends of friends through Faceboo...

Axe Wingman Case Study

4.48K Views0 Comments

In a region where it's taboo to talk about hooking up, we decided to sing about it. Check out our award-winning Valentine's work for Axe in the Gulf. Winner at the Dubai Lynx 2013 Silver in Media - Best Use of Social...

ASUS T100: Get Everything Done on the Fly

5.89K Views0 Comments

The ‘Get Everything Done on the Fly’ campaign had enormous global success, both in business and in communication results. Breaking through the category clutter led to an unprecedented 30% global sales increase for 201...