Category: Youtube

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Toyota: Try My Hybrid

10.48K Views0 Comments

The ‘Try my Hybrid’ campaign in Norway is a social + mobile platform featuring real Toyota Hybrid owners – who for no money – signed on to let strangers, friends and neighbours (plus friends of friends through Faceboo...

A Hunter Shoots the Bear

3.92K Views0 Comments

For the first time Tippex engaged viewers on Youtube and allowed them to change the name of a video and to rewrite the story. They called it the Tippexperience. It started with a video called "a hunter shoots a bear"....

ALS: Ice Bucket Challenge Case Study

6.33K Views0 Comments

American ROM

4.22K Views0 Comments

American Rom, a campaign of deception run in Romania in 2010, has won the Grand Prix in the Promo & Activation Lions at Cannes International Festival of Creativity. Romania’s ROM, manufactured by Kandia Dulce, is ...

Asian Paints Royale: The Wall that takes it all!

4.45K Views0 Comments

Asian Paints is one of the popular brands in India when it comes to Home Furnishing. But how does this brand exploit users challenges to their recent campaigns on TV? The brands did just that to prove their claims for...

ASUS T100: Get Everything Done on the Fly

5.04K Views0 Comments

The ‘Get Everything Done on the Fly’ campaign had enormous global success, both in business and in communication results. Breaking through the category clutter led to an unprecedented 30% global sales increase for 201...

AT&T: A Gift That Money Can’t Buy

4.26K Views0 Comments

For this years AT&T Youth Holiday campaign, users were able to share once in a lifetime gifts so incredible they were virtually priceless! The personalized gifts "that money can't buy" were sent out in the hopes o...

AXA: Car Insurance

5.62K Views0 Comments

AXA is Belgium's first insurance company to launch an iPhone app. Their free application helps and guides you through some basic steps when you have a car accident

Axe Apollo

6.95K Views0 Comments

In a marketing campaign too strange not to be true, the Axe brand of body spray/deodorant/smelly stuff for young men has recruited iconic astronaut Buzz Aldrin to promote their new “Apollo” scent for grooming products...

Axe Wingman Case Study

4.13K Views0 Comments

In a region where it's taboo to talk about hooking up, we decided to sing about it. Check out our award-winning Valentine's work for Axe in the Gulf. Winner at the Dubai Lynx 2013 Silver in Media - Best Use of Social...

Axe: Susan Glenn Case Study

6.50K Views2 Comments

Axe: Young & Mature Case Study

6.12K Views0 Comments

One of kind video experience! Watch with 3D glasses!

Becel Moms Case Study

4.34K Views0 Comments

Cadbury RollPack

4.62K Views0 Comments

This video highlights YouTube Innovations that help in spreading brand awareness!

Cocacola: Polar Bears Super Bowl Case Study

6.08K Views0 Comments

Coca-Cola rolled out the details of its Super Bowl advertising on Thursday, and compared to what else we've seen, it looks pretty good. At first blush, the campaign, by Wieden + Kennedy in Portland, Ore., is just anot...

Dark Knight: Why So Serious? – Batman

4.76K Views0 Comments

In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?" tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds ...

Desparados Beer – YouTube Takeover

4.48K Views0 Comments

Dexter: Trans-media Case Study

5.48K Views1 Comments

Dominoes Pizza – You got 30 minutes

4.00K Views0 Comments

Dominoes wanted to create a sensation during the Superbowl & they wanted to create two applications - Pizza Tracker & Pizza Builder. This case study shows what they did to set the stage.

GMP: Raffles Place Ghost

4.30K Views0 Comments

This Human Resources Campaign won - Effies 2009: Grand Prix Winner & 1 Gold - Spikes Asia 2009: 3 Golds & 1 Bronze - Media Magazines Top 5 Campaigns for Asia-Pacific in 2008

Guru Ridza: Jaffo biscuits Case Study

4.48K Views0 Comments

The man with the answer – Guru Jafforidza When asked to launch Jaffo biscuits, we first launched a guru – Guru Ridza. The only man in the world who had one answer to every question. That answer is WHY NOT. He decided ...

Ikea 365 Day Campaign

5.02K Views0 Comments

Ikea wanted to show that they were more than just a store that feature a few products. In order to show it, they created a campaign with smart media planning and highly compact video production techniques. Watch this ...

Intel and Toshiba’s “The Beauty Inside”

6.68K Views0 Comments

"The Beauty Inside" is the story of a guy named Alex who wakes up every day as a different person. He is always the same person on the inside, but on the outside, he is somebody else. When he meets Leah and falls in l...

Kit Kat: Break Delivery

6.06K Views0 Comments

Need a Break? Well, the Break Delivery Campaign from Kitkat did just that to excite consumers while delivering their Campaign Message. Managed by Gelattina - A Mexican agency based in Monterrey, with offices in Los An...

Lacta : The Love Story

4.27K Views1 Comments

To promote Lacta chocolate bar in Greece, Kraft Foods & OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. So...

Lacta: Love in the end

4.89K Views0 Comments

Lacta is the leading chocolate brand in Greece. Continuing its strategy of being a symbol for the sweetness of love, Lacta invited its fans to submit their stories of unfulfilled love, with the promise to give them, t...

LEGO: Duplo Evolution

4.67K Views0 Comments

Lynx Rise: Wake Up & Stay Alert

4.15K Views0 Comments

Lynx Rise launched this campaign to support the launch of Lynx Rise Morning Shower Gel. All we got to say is - Wake Up & Stay Alert!

Metropolitan Police: Choose an Ending!

3.83K Views0 Comments

A Social Campaign, run majorly on Youtube with interactive features linking to other videos on the channel. The campaign quickly gained momentum on various media channels as it was one of the most innovative ideas in ... – RockTheSabha

5.34K Views1 Comments

Supari Studios developed a case study for's Budget 2012 Campaign - Rock the Sabha. SS played a small part in putting together digital video content for this integrated campaign which has garnered a bu...

Nike Basketball – Black Mumba

4.80K Views0 Comments

When Kobe Bryant steps on the court, he transforms into his alter ego, The Black Mamba. Kobe has millions of fans across the globe, so we decided to give them the power to transform Kobe digitally. We developed a cust...

OCD Foundation: Shortest Ad Ever

3.77K Views0 Comments

The shortest video ad ever that reached more than 10,000 people for its innovative nature to make people experience what is it like to have OCD.

Old Spice: The Man your man can smell like

4.30K Views0 Comments

An overwhelming case study about the Old Spice Campaign - The Man you man can smell like

P&G’s Secret: Mean Stinks Case Study

4.79K Views0 Comments

Parents can make matters worse. Schools don't know what to do. Anti-bullying laws backfire. The rumors, gossip, hateful and hurtful behavior that girls engage in are often an attempt to cover up their own fears and fl...

Pepsi: Jeff Gordon Test Drive Case Study

9.53K Views0 Comments

Riding along with Gordon and the salesman is a prominently displayed can of Pepsi Max ... because the video is a commercial. Uploaded to Youtube by Pepsi on Tuesday, the video racked up more than 7 million views by Th...

Pizza Hut: Juan Time

6.18K Views0 Comments

Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.

Rihanna Doritos Late Nights

5.20K Views0 Comments

Case Study of Doritos' Late Night 360 project with Rihanna's music video of "Who's that Chick" and its release concert taking place all over the world.

Snapple: Best Stuff on Earth

5.46K Views0 Comments

Snapple needed to reclaim their 'Best Stuff on Earth' brand essence and engage their devoted fans in the digital environment. Campfire created a unique program that celebrated fan behaviors, fueled conversations and r...

Sodimac And La Casa Eco – Skip This Behavior

4.46K Views0 Comments

Case study around a beautifully executed pre-roll campaign from Sodimac and La Casa Eco. Developed by Draft FCB Mayo Digital in Chile. Encourages users to skip a behavior rather than skip an ad.

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