Category: Youtube

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Vijay Sales: 100K Campaign Case Study

11.34K Views0 Comments

As Vijay Sales was approaching 1 Lakh Fans, they wanted to do something unique & remarkable. The most interesting part of this activity was it's originality in having employees participate in a unique activity ...

Toyota: Try My Hybrid

10.56K Views0 Comments

The ‘Try my Hybrid’ campaign in Norway is a social + mobile platform featuring real Toyota Hybrid owners – who for no money – signed on to let strangers, friends and neighbours (plus friends of friends through Faceboo...

Pepsi: Jeff Gordon Test Drive Case Study

9.57K Views0 Comments

Riding along with Gordon and the salesman is a prominently displayed can of Pepsi Max ... because the video is a commercial. Uploaded to Youtube by Pepsi on Tuesday, the video racked up more than 7 million views by Th...

Axe Apollo

7.01K Views0 Comments

In a marketing campaign too strange not to be true, the Axe brand of body spray/deodorant/smelly stuff for young men has recruited iconic astronaut Buzz Aldrin to promote their new “Apollo” scent for grooming products...

Intel and Toshiba’s “The Beauty Inside”

6.72K Views0 Comments

"The Beauty Inside" is the story of a guy named Alex who wakes up every day as a different person. He is always the same person on the inside, but on the outside, he is somebody else. When he meets Leah and falls in l...

Axe: Susan Glenn Case Study

6.63K Views2 Comments

ALS: Ice Bucket Challenge Case Study

6.43K Views0 Comments

Tourism Australia: British Lions Australia 2013 Rugby Tour

6.24K Views0 Comments

This 'viral' media-generating campaign was designed to help Tourism Australia attract more British and Irish rugby fans to sign up for the long and expensive tour down under. We took a famous speech by legend Jim Telf...

Pizza Hut: Juan Time

6.23K Views0 Comments

Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.

Axe: Young & Mature Case Study

6.17K Views0 Comments

One of kind video experience! Watch with 3D glasses!

Kit Kat: Break Delivery

6.13K Views0 Comments

Need a Break? Well, the Break Delivery Campaign from Kitkat did just that to excite consumers while delivering their Campaign Message. Managed by Gelattina - A Mexican agency based in Monterrey, with offices in Los An...

Cocacola: Polar Bears Super Bowl Case Study

6.13K Views0 Comments

Coca-Cola rolled out the details of its Super Bowl advertising on Thursday, and compared to what else we've seen, it looks pretty good. At first blush, the campaign, by Wieden + Kennedy in Portland, Ore., is just anot...

AXA: Car Insurance

5.66K Views0 Comments

AXA is Belgium's first insurance company to launch an iPhone app. Their free application helps and guides you through some basic steps when you have a car accident

The North Face, Red Flags

5.59K Views0 Comments

To position The North Face as the pioneering, authentic outdoor brand in China, we developed an integrated campaign that brought the outdoor lifestyle closer to the consumer.

Dexter: Trans-media Case Study

5.53K Views1 Comments

Snapple: Best Stuff on Earth

5.50K Views0 Comments

Snapple needed to reclaim their 'Best Stuff on Earth' brand essence and engage their devoted fans in the digital environment. Campfire created a unique program that celebrated fan behaviors, fueled conversations and r...

Toyota Prius C: Game of Life

5.47K Views0 Comments

MoneyControl.com – RockTheSabha

5.43K Views1 Comments

Supari Studios developed a case study for Moneycontrol.com's Budget 2012 Campaign - Rock the Sabha. SS played a small part in putting together digital video content for this integrated campaign which has garnered a bu...

Rihanna Doritos Late Nights

5.23K Views0 Comments

Case Study of Doritos' Late Night 360 project with Rihanna's music video of "Who's that Chick" and its release concert taking place all over the world.

ASUS T100: Get Everything Done on the Fly

5.13K Views0 Comments

The ‘Get Everything Done on the Fly’ campaign had enormous global success, both in business and in communication results. Breaking through the category clutter led to an unprecedented 30% global sales increase for 201...

Ikea 365 Day Campaign

5.07K Views0 Comments

Ikea wanted to show that they were more than just a store that feature a few products. In order to show it, they created a campaign with smart media planning and highly compact video production techniques. Watch this ...

TimTam: Truly Madly Tim Tam

4.94K Views0 Comments

Lacta: Love in the end

4.94K Views0 Comments

Lacta is the leading chocolate brand in Greece. Continuing its strategy of being a symbol for the sweetness of love, Lacta invited its fans to submit their stories of unfulfilled love, with the promise to give them, t...

Nike Basketball – Black Mumba

4.85K Views0 Comments

When Kobe Bryant steps on the court, he transforms into his alter ego, The Black Mamba. Kobe has millions of fans across the globe, so we decided to give them the power to transform Kobe digitally. We developed a cust...

P&G’s Secret: Mean Stinks Case Study

4.84K Views0 Comments

Parents can make matters worse. Schools don't know what to do. Anti-bullying laws backfire. The rumors, gossip, hateful and hurtful behavior that girls engage in are often an attempt to cover up their own fears and fl...

Dark Knight: Why So Serious? – Batman

4.80K Views0 Comments

In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?" tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds ...

LEGO: Duplo Evolution

4.70K Views0 Comments

U.S Cellular: Call Someone Who Cares

4.67K Views0 Comments

A US Cellular project to reply back in real time to angry customer tweets with sweet customer service songs.

Cadbury RollPack

4.64K Views0 Comments

This video highlights YouTube Innovations that help in spreading brand awareness!

Desparados Beer – YouTube Takeover

4.52K Views0 Comments

Guru Ridza: Jaffo biscuits Case Study

4.52K Views0 Comments

The man with the answer – Guru Jafforidza When asked to launch Jaffo biscuits, we first launched a guru – Guru Ridza. The only man in the world who had one answer to every question. That answer is WHY NOT. He decided ...

Asian Paints Royale: The Wall that takes it all!

4.51K Views0 Comments

Asian Paints is one of the popular brands in India when it comes to Home Furnishing. But how does this brand exploit users challenges to their recent campaigns on TV? The brands did just that to prove their claims for...

Sodimac And La Casa Eco – Skip This Behavior

4.49K Views0 Comments

Case study around a beautifully executed pre-roll campaign from Sodimac and La Casa Eco. Developed by Draft FCB Mayo Digital in Chile. Encourages users to skip a behavior rather than skip an ad.

The Lynx Effect hits China

4.41K Views0 Comments

This case study video showcases a particularly successful BBH product launch campaign for Lynx.

Zellers: Everything Must Go!

4.41K Views0 Comments

In 2011, Zellers - an 80 year old brand in Canada announced that it was closing down their stores & make way for Target. But as they had one more year in operations, they had a very limited budget to sell their pr...

Becel Moms Case Study

4.39K Views0 Comments

Old Spice: The Man your man can smell like

4.35K Views0 Comments

An overwhelming case study about the Old Spice Campaign - The Man you man can smell like

GMP: Raffles Place Ghost

4.33K Views0 Comments

This Human Resources Campaign won - Effies 2009: Grand Prix Winner & 1 Gold - Spikes Asia 2009: 3 Golds & 1 Bronze - Media Magazines Top 5 Campaigns for Asia-Pacific in 2008

Lacta : The Love Story

4.30K Views1 Comments

To promote Lacta chocolate bar in Greece, Kraft Foods & OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. So...

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