Category: Youtube

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Vijay Sales: 100K Campaign Case Study

12.21K Views0 Comments

As Vijay Sales was approaching 1 Lakh Fans, they wanted to do something unique & remarkable. The most interesting part of this activity was it's originality in having employees participate in a unique activity ...

Toyota: Try My Hybrid

11.23K Views0 Comments

The ‘Try my Hybrid’ campaign in Norway is a social + mobile platform featuring real Toyota Hybrid owners – who for no money – signed on to let strangers, friends and neighbours (plus friends of friends through Faceboo...

Pepsi: Jeff Gordon Test Drive Case Study

9.95K Views0 Comments

Riding along with Gordon and the salesman is a prominently displayed can of Pepsi Max ... because the video is a commercial. Uploaded to Youtube by Pepsi on Tuesday, the video racked up more than 7 million views by Th...

Axe: Susan Glenn Case Study

7.69K Views2 Comments

Axe Apollo

7.65K Views0 Comments

In a marketing campaign too strange not to be true, the Axe brand of body spray/deodorant/smelly stuff for young men has recruited iconic astronaut Buzz Aldrin to promote their new “Apollo” scent for grooming products...

ALS: Ice Bucket Challenge Case Study

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Intel and Toshiba’s “The Beauty Inside”

7.36K Views0 Comments

"The Beauty Inside" is the story of a guy named Alex who wakes up every day as a different person. He is always the same person on the inside, but on the outside, he is somebody else. When he meets Leah and falls in l...

Cocacola: Polar Bears Super Bowl Case Study

6.76K Views0 Comments

Coca-Cola rolled out the details of its Super Bowl advertising on Thursday, and compared to what else we've seen, it looks pretty good. At first blush, the campaign, by Wieden + Kennedy in Portland, Ore., is just anot...

Pizza Hut: Juan Time

6.66K Views0 Comments

Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.

Kit Kat: Break Delivery

6.62K Views0 Comments

Need a Break? Well, the Break Delivery Campaign from Kitkat did just that to excite consumers while delivering their Campaign Message. Managed by Gelattina - A Mexican agency based in Monterrey, with offices in Los An...

Tourism Australia: British Lions Australia 2013 Rugby Tour

6.53K Views0 Comments

This 'viral' media-generating campaign was designed to help Tourism Australia attract more British and Irish rugby fans to sign up for the long and expensive tour down under. We took a famous speech by legend Jim Telf...

Axe: Young & Mature Case Study

6.50K Views0 Comments

One of kind video experience! Watch with 3D glasses!

ASUS T100: Get Everything Done on the Fly

6.27K Views0 Comments

The ‘Get Everything Done on the Fly’ campaign had enormous global success, both in business and in communication results. Breaking through the category clutter led to an unprecedented 30% global sales increase for 201...

MoneyControl.com – RockTheSabha

6.12K Views1 Comments

Supari Studios developed a case study for Moneycontrol.com's Budget 2012 Campaign - Rock the Sabha. SS played a small part in putting together digital video content for this integrated campaign which has garnered a bu...

Toyota Prius C: Game of Life

6.08K Views0 Comments

AXA: Car Insurance

6.07K Views0 Comments

AXA is Belgium's first insurance company to launch an iPhone app. Their free application helps and guides you through some basic steps when you have a car accident

The North Face, Red Flags

6.05K Views0 Comments

To position The North Face as the pioneering, authentic outdoor brand in China, we developed an integrated campaign that brought the outdoor lifestyle closer to the consumer.

Dexter: Trans-media Case Study

5.97K Views1 Comments

Snapple: Best Stuff on Earth

5.89K Views0 Comments

Snapple needed to reclaim their 'Best Stuff on Earth' brand essence and engage their devoted fans in the digital environment. Campfire created a unique program that celebrated fan behaviors, fueled conversations and r...

Rihanna Doritos Late Nights

5.63K Views0 Comments

Case Study of Doritos' Late Night 360 project with Rihanna's music video of "Who's that Chick" and its release concert taking place all over the world.

Ikea 365 Day Campaign

5.53K Views0 Comments

Ikea wanted to show that they were more than just a store that feature a few products. In order to show it, they created a campaign with smart media planning and highly compact video production techniques. Watch this ...

Lacta: Love in the end

5.32K Views0 Comments

Lacta is the leading chocolate brand in Greece. Continuing its strategy of being a symbol for the sweetness of love, Lacta invited its fans to submit their stories of unfulfilled love, with the promise to give them, t...

P&G’s Secret: Mean Stinks Case Study

5.28K Views0 Comments

Parents can make matters worse. Schools don't know what to do. Anti-bullying laws backfire. The rumors, gossip, hateful and hurtful behavior that girls engage in are often an attempt to cover up their own fears and fl...

Nike Basketball – Black Mumba

5.24K Views0 Comments

When Kobe Bryant steps on the court, he transforms into his alter ego, The Black Mamba. Kobe has millions of fans across the globe, so we decided to give them the power to transform Kobe digitally. We developed a cust...

TimTam: Truly Madly Tim Tam

5.21K Views0 Comments

U.S Cellular: Call Someone Who Cares

5.20K Views0 Comments

A US Cellular project to reply back in real time to angry customer tweets with sweet customer service songs.

Dark Knight: Why So Serious? – Batman

5.12K Views0 Comments

In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?" tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds ...

LEGO: Duplo Evolution

5.05K Views0 Comments

Asian Paints Royale: The Wall that takes it all!

5.00K Views0 Comments

Asian Paints is one of the popular brands in India when it comes to Home Furnishing. But how does this brand exploit users challenges to their recent campaigns on TV? The brands did just that to prove their claims for...

Cadbury RollPack

4.96K Views0 Comments

This video highlights YouTube Innovations that help in spreading brand awareness!

Zellers: Everything Must Go!

4.96K Views0 Comments

In 2011, Zellers - an 80 year old brand in Canada announced that it was closing down their stores & make way for Target. But as they had one more year in operations, they had a very limited budget to sell their pr...

Guru Ridza: Jaffo biscuits Case Study

4.89K Views0 Comments

The man with the answer – Guru Jafforidza When asked to launch Jaffo biscuits, we first launched a guru – Guru Ridza. The only man in the world who had one answer to every question. That answer is WHY NOT. He decided ...

Desparados Beer – YouTube Takeover

4.81K Views0 Comments

Sodimac And La Casa Eco – Skip This Behavior

4.80K Views0 Comments

Case study around a beautifully executed pre-roll campaign from Sodimac and La Casa Eco. Developed by Draft FCB Mayo Digital in Chile. Encourages users to skip a behavior rather than skip an ad.

The Lynx Effect hits China

4.79K Views0 Comments

This case study video showcases a particularly successful BBH product launch campaign for Lynx.

GMP: Raffles Place Ghost

4.78K Views0 Comments

This Human Resources Campaign won - Effies 2009: Grand Prix Winner & 1 Gold - Spikes Asia 2009: 3 Golds & 1 Bronze - Media Magazines Top 5 Campaigns for Asia-Pacific in 2008

Becel Moms Case Study

4.69K Views0 Comments

AT&T: A Gift That Money Can’t Buy

4.68K Views0 Comments

For this years AT&T Youth Holiday campaign, users were able to share once in a lifetime gifts so incredible they were virtually priceless! The personalized gifts "that money can't buy" were sent out in the hopes o...

Old Spice: The Man your man can smell like

4.65K Views0 Comments

An overwhelming case study about the Old Spice Campaign - The Man you man can smell like