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This integrated campaign, created by Leo Burnett Sydney, is designed to create a new form of social networking, based on sharing the inspiration behind photographs.
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Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.
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Dominoes wanted to create a sensation during the Superbowl & they wanted to create two applications - Pizza Tracker & Pizza Builder. This case study shows what they did to set the stage.
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The ‘Get Everything Done on the Fly’ campaign had enormous global success, both in business and in communication results. Breaking through the category clutter led to an unprecedented 30% global sales increase for 201...
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An innovative use of QR code & Television. But the real question still remains. How effective is it going to be when you run a 30 second commercial on TV!
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American Rom, a campaign of deception run in Romania in 2010, has won the Grand Prix in the Promo & Activation Lions at Cannes International Festival of Creativity. Romania’s ROM, manufactured by Kandia Dulce, is ...
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Grazed on Greatness - The Australian Cricket Team to wear suits threaded with victory - M.J.Bale, Official Tailors to The Australian Cricket Team, announced its plan to ensure the continued success of Australian cri...
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Launch Union Insurance company as the 10th car insurance company on the market of mandatory car insurance. The challenge was how to engage people and attract their attention towards the brand while being in a low invo...
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Lacta is the leading chocolate brand in Greece. Continuing its strategy of being a symbol for the sweetness of love, Lacta invited its fans to submit their stories of unfulfilled love, with the promise to give them, t...
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The Escape Pod created and produced a very successful TV and Social Media campaign for Wheat Thins. This video details the thinking behind the idea along with the results
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To promote Lacta chocolate bar in Greece, Kraft Foods & OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. So...
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In 2011, Zellers - an 80 year old brand in Canada announced that it was closing down their stores & make way for Target. But as they had one more year in operations, they had a very limited budget to sell their pr...
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MCM is a French cable TV channel that used to only show music videos. The new MCM revamped its programme grid to propose an explosive mix of Mangas, Monster Truck Show, Wrestling, Sexy girls & Zombies movies. With...
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One of kind video experience! Watch with 3D glasses!
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Although, most of you might not understand what these folks are speaking as it is in Korean, you'll surely see how this event can gain publicity for a Channel or a Brand. Hats off to Huggies for launching such a lucra...
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How McDonalds celebrated Chinese New Year in Hong Kong!
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An overwhelming case study about the Old Spice Campaign - The Man you man can smell like
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Rothco developed a campaign by putting conversations where it should be with a powerful integrated media strategy.
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Grolsch has a distinctive flavour profile that stands out from its rivals. The big, bold flavour is delivered discretely behind a quirky, Dutch exterior. While other beers shout, with nothing to back it up, Grolsch is...
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We gave ordinary people a chance to say something wonderful to someone they really care about and filmed their speeches with 6 hidden cameras. The footage was used to develop extraordinary commercials, with real emoti...
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