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In the month of October every year, beer lovers in India begin to count down the days to the country’s most loved beer festival – Kingfisher’s The Great Indian Octoberfest. In 2013, the brand decided to enhance the us...
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Riding along with Gordon and the salesman is a prominently displayed can of Pepsi Max ... because the video is a commercial. Uploaded to Youtube by Pepsi on Tuesday, the video racked up more than 7 million views by Th...
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Coca-Cola Israel Rewards Fans With Mini, 3-D Printed Versions Of Themselves. Go behind the scenes and find out how they did it.
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The first coke dispenser machine that gives free wifi data credits.
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Watch what happens when an age old sobriety test receives a quirky digital twist! Bacardi - Walk The Line. Ensuring responsible drinking, the installation challenges drunk revelers to walk straight, or else... Watch t...
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Rothco developed a campaign by putting conversations where it should be with a powerful integrated media strategy.
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Standard questions. Prepared answers. If job interviews are all the same, how to find the right talent among 1734 applicants?
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Coca-Cola China's TV ad for the Hong Kong market invited viewers to use their smartphones to "chok" bottle caps flying across their TV screens. A well-timed waggle of the phone would catch a cap on the phone's screen,...
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How did Pepsi create a community of Pepsi drinkers? They matched their interests in a unique way & then made them compete with each other!
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A unique an innovative case study where the brand engaged the audience by making them blow wind into the Camera, thereby cooling off the screen.
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The Coca-Cola Sing For Me Machine. You sing a Christmas carol for it and it returns the favor with a Coke. Spreading the Christmas spirit one song at the time
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Cocacola has brought smiles to millions around the world & this time they wanted to do the same in Romania. This is how they did it!
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Grolsch has a distinctive flavour profile that stands out from its rivals. The big, bold flavour is delivered discretely behind a quirky, Dutch exterior. While other beers shout, with nothing to back it up, Grolsch is...
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In late 2010 and early 2011, a series of devastating floods hit the province of Queensland in Australia, turning the entire state into a disaster area and forcing the evacuation of thousands of people. The widespread ...
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This is the first ever cricket tournament on twitter. One of the innovative campaigns a brand could run only using Twitter. Although the experience might not be as great as Wheat thins, for a campaign that might have ...
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"The more people watching, the hotter the party gets": Le Club Perrier is the first video in which the scenario evolves depending on the number of viewers.
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The iAd always gave exciting opportunities for brands to engage audiences with innovative campaigns. This is one of them!
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One of the unique experiential campaign by Carlsberg that deserves a mention is something that cinema goers in Clapham experienced! What if Kelly Brooks served you Carlsberg? :-)
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Here is the latest ‘Happiness’ project from Coca-Cola, this time from Korea, where a huge interactive dancing vending machine was created, rewarding people who completed the tasks with free drinks, the harder the chal...
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The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, ...