Here is the latest ‘Happiness’ project from Coca-Cola, this time from Korea, where a huge interactive dancing vending machine was created, rewarding people who completed the tasks with free drinks, the harder the challenge the more free coke people scored! At first glance, it’s a pretty robust game, powered by a Microsoft Kinect with image recognition to confirm and reward people for completing the challenges successfully.
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Leo Morejon led social media marketing for Stride Gum for three years while at JWT (World’s Best-known Marketing Communications Brand). Along with writing all the social media content and maintaining social channel...
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