One of the newest campaigns we have seen so far & we think it might lead to a different phase in marketing is called Interactive Video Marketing. The only other website apart from Ikea’s that uses this approach is MTV – GifMeMoreMTV. But Ikea seems to be using it more innovatively than MTV to showcase its products! However this website totally relies on Internet Bandwidth to achieve great success or failure.
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The campaign dropped Nike into the center of a cultural storm, but ultimately changed the marketing conversation and helped to propel sales, earning the brand several major awards. "Don't ask if your dreams are crazy....
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