You may also like
LifeBouy Hand Washing Campaign
931 Views0 Comments2 Likes
Lifebouy (HUL) took up the opportunity at the Maha Kumbh Mela, Allahabad in association with OgilvyAction to spread the importance of washing hands as a preventive measure to avoid diarrhea. The Lifebuoy Handwashing c...
Corona (China) “Win an Island” – Case Study
764 Views0 Comments0 Likes
This case study demonstrates how Corona, a Mexican beer brand, got itself noticed by Chinese consumers by tapping into Chinese culture.
HUL Active Wheel Rural Mobile Campaign – Case Study
615 Views0 Comments0 Likes
Objective: To reach a target audience that is extremely price conscious and that has no access to media and smartphone technology. Solution: Launch a mobile activation model around the concept of missed calls. Wherei...
Amazon India – Aur Dikhao Campaign – Case Study
617 Views0 Comments1 Likes
Objective: Disrupt India’s established and powerful leaders in e-commerce and online shopping in a unique and different way. Solution: Amazon capitalized on the popular phrase among shoppers in India, “Aurdikhao” (Sh...
