You may also like
HUL Active Wheel Rural Mobile Campaign – Case Study
17 Views0 Comments0 Likes
Objective: To reach a target audience that is extremely price conscious and that has no access to media and smartphone technology. Solution: Launch a mobile activation model around the concept of missed calls. Wherei...
Amazon India – Aur Dikhao Campaign – Case Study
14 Views0 Comments0 Likes
Objective: Disrupt India’s established and powerful leaders in e-commerce and online shopping in a unique and different way. Solution: Amazon capitalized on the popular phrase among shoppers in India, “Aurdikhao” (Sh...
Coca Cola First Ever Drinkable Advertising Campaign
20 Views0 Comments0 Likes
80% of the millennials have never tried Coke Zero. The challenge was to create a campaign that would grab the attention of the ever elusive & uninterested millennial with one main goal: to drive trial. Coca Cola crea...
Corruption Detector – Cannes Lions 2018 (Case Study)
26 Views0 Comments0 Likes
Using simple face recognition software, the app finds and retrieves politician's corruption records in Brazil.
