Doritos chips are known for their bold flavor. In 2013 it was time to move from bold flavor to bold action. We started by giving fans control over how bold our concerts got at the SXSW music festival.

We built the tallest, boldest stage at SXSW: a 62-foot-tall, functional Doritos vending machine powered by Tweets. The bold part? We gave fans control over how bold they wanted the concerts to get. No matter if you were at SXSW, on your phone anywhere or watching the live stream on Facebook or on Fuse TV, you could pick the acts, control the playlist and trigger bold special effects.

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