Ad agency Clemenger BBDO Adelaide and production company Anifex combined their efforts to come up with an innovative way to promote the Australian rice snack brand ‘Fantastic Delites‘ by creating the special vending machine Delite-o-Matic. The ambient and interactive advertising campaign challenged people (to the extreme via gamification) online and on the street to prove that because Fantastic Delites taste so good, people will go to incredible lengths to get their hands on them.
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