To promote Lacta chocolate bar in Greece, Kraft Foods & OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. Some even popped up as extras in the finished film. During filming audiences were kept updated through the campaign blog, Facebook, Twitter, YouTube and Flickr. On Valentine’s day the film aired on Greece’s top TV channel and online, with great success.
You may also like
826 Views0 Comments0 Likes
Objective: To reach a target audience that is extremely price conscious and that has no access to media and smartphone technology. Solution: Launch a mobile activation model around the concept of missed calls. Wherei...
Leave a Reply Cancel reply
This site uses Akismet to reduce spam. Learn how your comment data is processed.