You may also like
LifeBouy Hand Washing Campaign
1.77K Views0 Comments3 Likes
Lifebouy (HUL) took up the opportunity at the Maha Kumbh Mela, Allahabad in association with OgilvyAction to spread the importance of washing hands as a preventive measure to avoid diarrhea. The Lifebuoy Handwashing c...
HUL Active Wheel Rural Mobile Campaign – Case Study
1.23K Views0 Comments0 Likes
Objective: To reach a target audience that is extremely price conscious and that has no access to media and smartphone technology. Solution: Launch a mobile activation model around the concept of missed calls. Wherei...
Amazon India – Aur Dikhao Campaign – Case Study
1.04K Views0 Comments1 Likes
Objective: Disrupt India’s established and powerful leaders in e-commerce and online shopping in a unique and different way. Solution: Amazon capitalized on the popular phrase among shoppers in India, “Aurdikhao” (Sh...
Nike – Dream Crazy – Ad Campaign – Case Study
1.45K Views0 Comments1 Likes
The campaign dropped Nike into the center of a cultural storm, but ultimately changed the marketing conversation and helped to propel sales, earning the brand several major awards. "Don't ask if your dreams are crazy....
