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MCM is a French cable TV channel that used to only show music videos. The new MCM revamped its programme grid to propose an explosive mix of Mangas, Monster Truck Show, Wrestling, Sexy girls & Zombies movies. With these new programmes, MCM has a big ambition: become the favorite TV channel of young geeks.
So the challenge was to capture the geeks attention.
A smartphone social app? A RFID Bracelet ? A mind control headset?
No. Stop reading – Watch what the agency did!

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