Case Study of Doritos’ Late Night 360 project with Rihanna’s music video of “Who’s that Chick” and its release concert taking place all over the world.
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Objective: To reach a target audience that is extremely price conscious and that has no access to media and smartphone technology. Solution: Launch a mobile activation model around the concept of missed calls. Wherei...
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Using simple face recognition software, the app finds and retrieves politician's corruption records in Brazil.
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