Snapple needed to reclaim their ‘Best Stuff on Earth’ brand essence and engage their devoted fans in the digital environment. Campfire created a unique program that celebrated fan behaviors, fueled conversations and reinvigorated the Snapple community.
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Leo Morejon led social media marketing for Stride Gum for three years while at JWT (World’s Best-known Marketing Communications Brand). Along with writing all the social media content and maintaining social channel...
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