To ignite a global conversation about beauty, Dove launched Dove Real Beauty Sketches, a 3-minute YouTube film investigating how women view their own beauty. The moving film was uploaded in 25 languages to 46 Dove YouTube channels, and with the support of YouTube and Google ads, reached 163 million global views. Dove was also #1 on the Cannes YouTube Ads Leaderboard, and winner of the Titanium Grand Prix at the Cannes Lions International Festival of Creativity. Learn how they accomplished this with Ogilvy Brazil, PHD, Edelman, and Google.
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Leo Morejon led social media marketing for Stride Gum for three years while at JWT (World’s Best-known Marketing Communications Brand). Along with writing all the social media content and maintaining social channel...
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