Corona Extra, the number one imported beer brand in the U.S., evolved the “Find Your Beach” mantra in 2011 to challenge consumers to be introspective. The campaign introduces a new wave of interactive elements to transform the “Corona Beach” from a physical place to a state of mind, an evolution for the traditionally beach-oriented beer brand.
The Beach Break application rewards users for finding their own beach. With the app users are encouraged to earn points by checking into their personalized beaches and completing tasks. Whether it’s checking in at a stadium or a ski lodge, challenges vary depending on the user’s lifestyle, the season and even holidays.