Chevrolet launched a series of YouTube videos for the Chevy ‘Sonic’ campaign, supported by a full suite of YouTube & Google ads. They saw a net increase in subscribers on their YouTube channel, as well as increased brand lift and consideration. The Sonic became the best-selling sub-compact car in the US.
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The campaign dropped Nike into the center of a cultural storm, but ultimately changed the marketing conversation and helped to propel sales, earning the brand several major awards. "Don't ask if your dreams are crazy....
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